Sat.May 12, 2018 - Fri.May 18, 2018

Are you still committing these social media fails?

SocialFish

This is an excerpt from The Top 5 Social Media Fails You’re Still Committing (and how to #win instead!) on the Wild Apricot blog. Head over there to read the full article! Everyday I see nonprofits doing social media wrong. Some are even hurting their reputations from repeated mistakes.

Influencer relations: how to build trust

Sherrilynne Starkie

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do.

It’s As If Those Parkland Kids Learned from a Pro

Waxing UnLyrical

Guest Post by Paula Kiger. You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page.

3 Powerful Benefits of a Facebook Remarketing Campaign

Harp Interactive

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

7 Ways Social Media Listening Can Help You Grow Your Business

Social Media Today

Social media listening provides a range of brand benefits - here are some key ways you can use social listening in your approach

Brands 171

Top five: New features from social network giants

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top five: New features from social network giants. Listly by Sherrilynne Starkie. May 16, 2018. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin.

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Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

Dynamic Product Ads are magical. We know the flow. A user visits a website or adds a product to cart. Then they don’t purchase. Finally, we show them an ad of that specific product and complete the sale. Many of us have this setup and it keeps on working.

5 Steps to Understanding Your Audience [Infographic]

Social Media Today

Understanding your target audience is key to a successful social media marketing strategy - here are some tips to help boost your research efforts

14 Proven PR KPIs That Matter and How to Track Them

Meltwater

If your public relations reporting is only focusing on brand mentions and social validation (vanity metrics), PR is likely going to be considered a “nice to have” business function, rather… Read More >>>. PR Analytics

5 Ideas for Your 2018 Social Media Editorial Calendar

SocialFish

Have your social media accounts been driving massive exposure to your brand? I imagine most of us would agree that we’d like to see our social media channels perform better than they are now. Let’s up our social media game this year! Here are a few ideas: 1.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

[Solved] Getting The Pinterest Embed Feature To Work In WordPress

SocMed Sean

Embedding A Pinterest Board In Your WordPress Blog Post Is Not As Easy As It Should Be. Sometimes stuff just doesn’t work like it should.

Facebook Continues to Test News Feed Options to Prompt More Engagement

Social Media Today

Facebook continues to test new ways to improve content exposure, and generate more engagement on the network

Feed 164

As PR Evolves So Must PR Tools

Meltwater

The role of the PR person is ever-evolving. Gone are the days when a public relations practitioner focused solely on one area.Today, PR pros are tasked with mastering multiple functions.… … Read More >>>.

Tools 145

How to Use the New Facebook Test and Learn Tool

agora pulse

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement.

Tools 140

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

[Humor] My AncestryDNA Results Came In And They Are Geekily Astounding!

SocMed Sean

Recently, there’s been a lot of sharing on Twitter by folks who took the AncestryDNA test and are showing off their results. Just check out the #ancestrydna hashtag and you’ll see that some are serious, some are funny.

Survey 130

Instagram Officially Launches Ability to Re-Share User Posts in Stories

Social Media Today

Instagram is rolling out a new option which will enable users to share regular, publicly posted Instagram posts to their Instagram Stories

3 Innovative Ways Healthcare B2B Companies Use Twitter in 2018

Meltwater

The B2B healthcare industry is going through a transformation in the way healthcare providers, insurers, and life science companies carry on their online communications. Social media has brought a direct way… Read More >>>. Social Media

B2B 114

How to Use the New Facebook Test and Learn Tool

agora pulse

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement.

Tools 124

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Find IT Jobs in USA

Social Media Marketing

When it comes to choosing a destination where one can live and work, USA is the first country that comes to everyone’s mind. The fact of the matter is that the country offers best opportunities and much more. Microsoft, Amazon, Facebook are some of the infamous companies that are based in the USA.

How To 105

The Importance of Video Marketing [Infographic]

Social Media Today

If you're not convinced of the value, and potential, of video marketing, check out this new infographic

Video 160

How to Share Posts From the Instagram Feed to Stories

Buffer Social

Instagram has released a new way for users to easily share feed posts to stories. More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories.

Feed 105

Steal These Facebook Group Community Management Tips: Expert Roundup

agora pulse

Managing a bustling Facebook group isn’t always easy. Whether you are struggling to keep your Facebook group alive or to keep people engaged, managing your Facebook community takes a very particular set of skills.

Groups 122

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why Wikipedia is Important to Your Company

Justin Levy

While many businesses are focused on their website and their social media channels, many often overlook their presence on Wikipedia. This can apply to both the business and their senior executives, especially if it a publicly traded company.

10 Influencer Marketing Strategies You Should Know [Infographic]

Social Media Today

With influencer marketing gaining traction, have you considered the various ways you can utilize influencers to boost your marketing message

13 Improvements to Immediately Make to Your Content Marketing

Razor Social

Stuck with your content marketing? You’re getting traffic. But not enough. You’re building email subscribers. But not enough. You’re generating sales. But not enough. We all need to revisit our content marketing on a regular basis to see how we can improve it.

Steal These Facebook Group Community Management Tips: Expert Roundup

agora pulse

Managing a bustling Facebook group isn’t always easy. Whether you are struggling to keep your Facebook group alive or to keep people engaged, managing your Facebook community takes a very particular set of skills.

Groups 122

Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]

Audiense

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign.

Facebook Reports Facebook Stories Usage, Begins Testing of Stories Ads

Social Media Today

Facebook has reported that Facebook Stories now has more than 150 million daily active users, and that ads are coming to the format

Report 159

Need-to-Know News from Facebook F8 2018: The Digital Marketer’s Essential Takeaways

Postcron

Every year, Facebook hosts an annual conference for its software developers called Facebook F8. Why does this matter to digital marketers? Because the conference offers a sneak preview of what Facebook’s developers are working on.

News 78

Don’t Do Video For The Sake of Doing Video

Ignite Social Media

How do you know when it is, and when it isn’t, appropriate to use video content for you brand? Unfortunately, the answer isn’t as obvious as we might like.

Video 107

Marketing Fit Interview: Mark Schaefer, Schaefer Marketing Solutions

Justin Levy

When I first met Mark Schaefer, I knew we would immediately become friends. He’s a compassionate individual who always cares about others. It became even more apparent to me when I first saw Mark at our first conference together after my two shoulder surgeries and my brain surgery. He told me that I was one of the only people he cared about seeing at this large marketing conference. That meant a lot to me.

Facebook Tests New Rating System for Brand Pages

Social Media Today

Facebook's testing a new business Page rating system, which could help improve recommendation accuracy

System 156