Sherrilynne Starkie

MAY 14, 2018

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. But now infuencers include a much broader range of people. Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships.

Influencer 218

Influencer How To Policies Reputation 218

Waxing UnLyrical

MAY 17, 2018

Guest Post by Paula Kiger. “You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group? When the time came to watch the video, our coordinator appeared—no makeup, sweats, not as put-together as she would have required of herself for a broadcast beyond a small and trusted gr

Exercises 205

Exercises Creative Commons Issues Groups 205

Harp Interactive

MAY 15, 2018

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy? The post 3 Powerful Benefits of a Facebook Remarketing Campaign appeared first on Harp Interactive Blog.

Campaign 225

Campaign Facebook Advertising Strategy 225

SocMed Sean

MAY 14, 2018

Embedding A Pinterest Board In Your WordPress Blog Post Is Not As Easy As It Should Be. Sometimes stuff just doesn’t work like it should. For instance, if I want to embed a Pinterest board in one of my WordPress blog post, I should be able to do the following: Navigate to the Pinterest widget builder for sharing boards. Enter the URL of the board I want to embed.

WordPress 205

WordPress Embedding Widget Features 205

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Social Media

Sherrilynne Starkie

MAY 16, 2018

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top five: New features from social network giants. Listly by Sherrilynne Starkie. May 16, 2018. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Influencer marketing data as bonus. Follow List. Embed List. 1.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Waxing UnLyrical

MAY 15, 2018

Guest Post by Scott Kaminski. Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. Or are we? A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry.

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Survey Industry Newsletter Press Release 185

SocMed Sean

MAY 17, 2018

Recently, there’s been a lot of sharing on Twitter by folks who took the AncestryDNA test and are showing off their results. Just check out the #ancestrydna hashtag and you’ll see that some are serious, some are funny. Personally, I thought it might be interesting to send off for the kit and was surprised that every geeky thing I ever thought about myself was validated by my results.

Survey 154

Survey Hashtag Questions Twitter 154

Social Media Today

MAY 17, 2018

Understanding your target audience is key to a successful social media marketing strategy - here are some tips to help boost your research efforts.

Research 167

Research Tips Social Media Strategy 167

Meltwater

MAY 16, 2018

If your public relations reporting is only focusing on brand mentions and social validation (vanity metrics), PR is likely going to be considered a “nice to have” business function, rather… Read More >>>.

Metrics 151

Metrics How To Report Brands 151

agora pulse

MAY 17, 2018

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement. It answers your toughest marketing questions and pinpoints the strategies that drive the best results for your business.

Tools 123

Tools Comparison Facebook How To 123

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Social Media

Justin Levy

MAY 18, 2018

When I first met Mark Schaefer, I knew we would immediately become friends. He’s a compassionate individual who always cares about others. It became even more apparent to me when I first saw Mark at our first conference together after my two shoulder surgeries and my brain surgery. He told me that I was one of the only people he cared about seeing at this large marketing conference.

Marketing 100

Marketing Conference Consultant Industry 100

Social Media Today

MAY 16, 2018

The use of mobile devices continues to expand, changing habitual behaviors and discovery processes. Here's an overview of some of the key trends to be aware of.

Mobile 157

Mobile Trends Overview Marketing 157

Meltwater

MAY 13, 2018

The role of the PR person is ever-evolving. Gone are the days when a public relations practitioner focused solely on one area.Today, PR pros are tasked with mastering multiple functions.… Read More >>>.

Tools 141

Tools 141

agora pulse

MAY 17, 2018

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement. It answers your toughest marketing questions and pinpoints the strategies that drive the best results for your business.

Tools 122

Tools Comparison Facebook How To 122

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Justin Levy

MAY 14, 2018

While many businesses are focused on their website and their social media channels, many often overlook their presence on Wikipedia. This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website.

Wikipedia 100

Wikipedia Company Publishing Review 100

Social Media Today

MAY 16, 2018

No matter which industry you're in, if you're looking to start, expand, or review your company's use of social media, keep these five themes in mind.

Social Media 158

Social Media B2B Brands Review 158

Ignite Social Media

MAY 14, 2018

We understand that chatbots can be a little intimidating and a smidge overwhelming. The truth? These robots aren’t here to take over the world but to make it a little easier. We’ve pulled 3 examples of chatbots that have hit it out of the park! 1-800-Flowers. During F8 , it was announced that Facebook Messenger would open to branded chatbots. The example that Mark Zuckerberg used was ‘1-800-Flower’.

Upcoming 109

Upcoming Curation Examples Questions 109

Meltwater

MAY 17, 2018

The B2B healthcare industry is going through a transformation in the way healthcare providers, insurers, and life science companies carry on their online communications. Social media has brought a direct way… Read More >>>.

B2B 104

B2B Company Insurance Twitter 104

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Social Media

Justin Levy

MAY 14, 2018

While many businesses are focused on their website and their social media channels, many often overlook their presence on Wikipedia. This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website.

Wikipedia 100

Wikipedia Company Publishing Review 100

Social Media Today

MAY 16, 2018

One of the hottest trends and biggest disrupters in digital marketing today is artificial intelligence. We held a Twitter chat to discuss the positives and negatives of AI being used in marketing.

Marketing 149

Marketing Trends Twitter 149

Ignite Social Media

MAY 16, 2018

How do you know when it is, and when it isn’t, appropriate to use video content for you brand? Unfortunately, the answer isn’t as obvious as we might like. While it may seem like abiding by the more is better rule for video content is foolproof, we’re here to provide a somewhat different and more nuanced explanation of how to approach the use of video for your brand.

Video 104

Video Social Media Content Brands 104

Social Media Marketing

MAY 16, 2018

When it comes to choosing a destination where one can live and work, USA is the first country that comes to everyone’s mind. The fact of the matter is that the country offers best opportunities and much more. Microsoft, Amazon, Facebook are some of the infamous companies that are based in the USA. These and hundreds of other companies offer thousands of exciting and truly amazing IT jobs in various domains.

How To 103

How To Microsoft Reputation Review 103

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Social Media

Justin Levy

MAY 14, 2018

While many businesses are focused on their website and their social media channels, many often overlook their presence on Wikipedia. This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website.

Wikipedia 100

Wikipedia Company Publishing Review 100

Social Media Today

MAY 13, 2018

With influencer marketing gaining traction, have you considered the various ways you can utilize influencers to boost your marketing message?

Influencer 166

Influencer Strategy Marketing 166

Ignite Social Media

MAY 16, 2018

Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. There are plenty of prompts that can be served to fans to get them reaching for their phones looking for the best photo they have to share. Summer, or even Spring for that matter, are great seasons to run these types of contests.

UGC 101

UGC Social Media Types Content 101

Razor Social

MAY 16, 2018

Stuck with your content marketing? You’re getting traffic. But not enough. You’re building email subscribers. But not enough. You’re generating sales. But not enough. We all need to revisit our content marketing on a regular basis to see how we can improve it. And believe me, there’s always room for improvement. So, are you ready to take your content marketing up a notch?

Content 105

Content Marketing Case Study Influencer 105

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Social Media

Buffer Social

MAY 18, 2018

Instagram has released a new way for users to easily share feed posts to stories. More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories. In the feature’s launch blog post Instagram explained : When you come across something in feed that inspires you — like a post from a friend raising money for a cause or a photo of a new design from your favorite brand — you can now quickly share that p

Feed 104

Feed Feedly Instagram How To 104

Social Media Today

MAY 18, 2018

Instagram is rolling out a new option which will enable users to share regular, publicly posted Instagram posts to their Instagram Stories.

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Instagram 166

Ignite Social Media

MAY 17, 2018

Facebook is constantly rolling out new ways to reach your audience and earlier this year, we got access to two new Facebook ad units: Tabs for Canvas and Categories for Dynamic Ads. Both are shopping-centric, but each has its own unique way of organizing and displaying items that a user is more likely to be interested in. Read on to learn more about both.

Facebook 99

Facebook Curation Mobile Feed 99

Ari Herzog

MAY 17, 2018

[Image from Esther Vargas] LinkedIn’s mission is to “connect the world’s professionals to make them more productive and successful.” I joined LinkedIn on February 23, 2007 after reading reports of the business networking site reaching 10 million users (which it achieved in April). I was in my final semester of graduate school and hoped the site could connect me with classmates and professors.

LinkedIn 79

LinkedIn Sites Hosting Cost 79

Oktopost

MAY 15, 2018

For many brands, editorial calendars are often driven by buyer personas, product updates and/or a list of keywords. This approach isn’t wrong, but it doesn’t give B2B marketers a true sense of what’s resonating with their readers. A staggering 80% of marketers agree that personalized content generates better results. Imagine yourself walking into a fashion […].

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Data B2B Fashion List 90