Sat.May 12, 2018 - Fri.May 18, 2018

Are you still committing these social media fails?

SocialFish

This is an excerpt from The Top 5 Social Media Fails You’re Still Committing (and how to #win instead!) on the Wild Apricot blog. Head over there to read the full article! Everyday I see nonprofits doing social media wrong. Some are even hurting their reputations from repeated mistakes.

Influencer relations: how to build trust

Sherrilynne Starkie

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do.

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It’s As If Those Parkland Kids Learned from a Pro

Waxing UnLyrical

Guest Post by Paula Kiger. You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page.

3 Powerful Benefits of a Facebook Remarketing Campaign

Harp Interactive

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Ideas for Your 2018 Social Media Editorial Calendar

SocialFish

Have your social media accounts been driving massive exposure to your brand? I imagine most of us would agree that we’d like to see our social media channels perform better than they are now. Let’s up our social media game this year! Here are a few ideas: 1.

Top five: New features from social network giants

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top five: New features from social network giants. Listly by Sherrilynne Starkie. May 16, 2018. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin.

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[Solved] Getting The Pinterest Embed Feature To Work In WordPress

SocMed Sean

Embedding A Pinterest Board In Your WordPress Blog Post Is Not As Easy As It Should Be. Sometimes stuff just doesn’t work like it should.

Instagram Officially Launches Ability to Re-Share User Posts in Stories

Social Media Today

Instagram is rolling out a new option which will enable users to share regular, publicly posted Instagram posts to their Instagram Stories

How to Use the New Facebook Test and Learn Tool

agora pulse

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement.

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Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

Dynamic Product Ads are magical. We know the flow. A user visits a website or adds a product to cart. Then they don’t purchase. Finally, we show them an ad of that specific product and complete the sale. Many of us have this setup and it keeps on working.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

14 Proven PR KPIs That Matter and How to Track Them

Meltwater

If your public relations reporting is only focusing on brand mentions and social validation (vanity metrics), PR is likely going to be considered a “nice to have” business function, rather… Read More >>>. PR Analytics

Facebook Continues to Test News Feed Options to Prompt More Engagement

Social Media Today

Facebook continues to test new ways to improve content exposure, and generate more engagement on the network

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How to Use the New Facebook Test and Learn Tool

agora pulse

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement.

Tools 160

[Humor] My AncestryDNA Results Came In And They Are Geekily Astounding!

SocMed Sean

Recently, there’s been a lot of sharing on Twitter by folks who took the AncestryDNA test and are showing off their results. Just check out the #ancestrydna hashtag and you’ll see that some are serious, some are funny.

Survey 130

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

As PR Evolves So Must PR Tools

Meltwater

The role of the PR person is ever-evolving. Gone are the days when a public relations practitioner focused solely on one area.Today, PR pros are tasked with mastering multiple functions.… … Read More >>>.

Tools 149

7 Ways Social Media Listening Can Help You Grow Your Business

Social Media Today

Social media listening provides a range of brand benefits - here are some key ways you can use social listening in your approach

Brands 171

Steal These Facebook Group Community Management Tips: Expert Roundup

agora pulse

Managing a bustling Facebook group isn’t always easy. Whether you are struggling to keep your Facebook group alive or to keep people engaged, managing your Facebook community takes a very particular set of skills.

Groups 141

Why Wikipedia is Important to Your Company

Justin Levy

While many businesses are focused on their website and their social media channels, many often overlook their presence on Wikipedia. This can apply to both the business and their senior executives, especially if it a publicly traded company.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Chatbots We Can Learn From

Ignite Social Media

We understand that chatbots can be a little intimidating and a smidge overwhelming. The truth? These robots aren’t here to take over the world but to make it a little easier. We’ve pulled 3 examples of chatbots that have hit it out of the park! 1-800-Flowers.

Facebook Reports Facebook Stories Usage, Begins Testing of Stories Ads

Social Media Today

Facebook has reported that Facebook Stories now has more than 150 million daily active users, and that ads are coming to the format

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Steal These Facebook Group Community Management Tips: Expert Roundup

agora pulse

Managing a bustling Facebook group isn’t always easy. Whether you are struggling to keep your Facebook group alive or to keep people engaged, managing your Facebook community takes a very particular set of skills.

Groups 141

3 Innovative Ways Healthcare B2B Companies Use Twitter in 2018

Meltwater

The B2B healthcare industry is going through a transformation in the way healthcare providers, insurers, and life science companies carry on their online communications. Social media has brought a direct way… Read More >>>. Social Media

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

3 Reasons Why You Should Run Your Photo Contest in the Summer

Ignite Social Media

Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. There are plenty of prompts that can be served to fans to get them reaching for their phones looking for the best photo they have to share.

UGC 116

Facebook Tests New Rating System for Brand Pages

Social Media Today

Facebook's testing a new business Page rating system, which could help improve recommendation accuracy

System 170

How to Share Posts From the Instagram Feed to Stories

Buffer Social

Instagram has released a new way for users to easily share feed posts to stories. More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories.

Feed 100

Marketing Fit Interview: Mark Schaefer, Schaefer Marketing Solutions

Justin Levy

When I first met Mark Schaefer, I knew we would immediately become friends. He’s a compassionate individual who always cares about others. It became even more apparent to me when I first saw Mark at our first conference together after my two shoulder surgeries and my brain surgery. He told me that I was one of the only people he cared about seeing at this large marketing conference. That meant a lot to me.

Ignite Your Week: What’s New with Facebook Ads

Ignite Social Media

Facebook is constantly rolling out new ways to reach your audience and earlier this year, we got access to two new Facebook ad units: Tabs for Canvas and Categories for Dynamic Ads.

Buy 111

Snapchat Rolls Out Redesigned Redesign to Users

Social Media Today

After significant backlash, Snapchat's rolling out an updated version of its redesign, which seeks to address user concerns

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5 Reasons Why Social Data Should Drive Your Editorial Calendar

Oktopost

For many brands, editorial calendars are often driven by buyer personas, product updates and/or a list of keywords. This approach isn’t wrong, but it doesn’t give B2B marketers a true sense of what’s resonating with their readers. A staggering 80% of marketers agree that personalized content generates better results. Imagine yourself walking into a fashion […]. Content Marketing B2B Marketing Marketing Tools Social Media Data

Data 76

The Marketing Power of User-Generated Content

Pixlee

Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love.

UGC 74

Top Three Takeaways From Facebook F8 2018

Ignite Social Media

Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. CEO Mark Zuckerberg, however, was there to quell those concerns at F8 – Facebook’s annual developer’s conference.

Facebook Takes Action Against Instagram 'Pod' Groups

Social Media Today

Instagram 'pods' could come under more scrutiny after Facebook suspended various pod organization groups

Groups 169