Sat.May 12, 2018 - Fri.May 18, 2018

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Influencer relations: how to build trust

Sherrilynne Starkie

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. But now infuencers include a much broader range of people. Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships.

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It’s As If Those Parkland Kids Learned from a Pro

Waxing UnLyrical

Guest Post by Paula Kiger. “You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group? When the time came to watch the video, our coordinator appeared—no makeup, sweats, not as put-together as she would have required of herself for a broadcast beyond a small and trusted gr

Exercises 205
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3 Powerful Benefits of a Facebook Remarketing Campaign

Harp Interactive

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy? The post 3 Powerful Benefits of a Facebook Remarketing Campaign appeared first on Harp Interactive Blog.

Campaign 225
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[Solved] Getting The Pinterest Embed Feature To Work In WordPress

SocMed Sean

Embedding A Pinterest Board In Your WordPress Blog Post Is Not As Easy As It Should Be. Sometimes stuff just doesn’t work like it should. For instance, if I want to embed a Pinterest board in one of my WordPress blog post, I should be able to do the following: Navigate to the Pinterest widget builder for sharing boards. Enter the URL of the board I want to embed.

WordPress 205
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

Dynamic Product Ads are magical. We know the flow. A user visits a website or adds a product to cart. Then they don’t purchase. Finally, we show them an ad of that specific product and complete the sale. Many of us have this setup and it keeps on working. It’s a win-win because the advertisements aid in completing purchases and ensure the user sees a high-quality, relevant ad.

Products 167
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Guest Post by Scott Kaminski. Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. Or are we? A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry.

Survey 185

More Trending

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[Humor] My AncestryDNA Results Came In And They Are Geekily Astounding!

SocMed Sean

Recently, there’s been a lot of sharing on Twitter by folks who took the AncestryDNA test and are showing off their results. Just check out the #ancestrydna hashtag and you’ll see that some are serious, some are funny. Personally, I thought it might be interesting to send off for the kit and was surprised that every geeky thing I ever thought about myself was validated by my results.

Survey 154
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14 Proven PR KPIs That Matter and How to Track Them

Meltwater

If your public relations reporting is only focusing on brand mentions and social validation (vanity metrics), PR is likely going to be considered a “nice to have” business function, rather… Read More >>>.

Metrics 151
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How to Use the New Facebook Test and Learn Tool

agora pulse

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement. It answers your toughest marketing questions and pinpoints the strategies that drive the best results for your business.

Tools 123
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Instagram Officially Launches Ability to Re-Share User Posts in Stories

Social Media Today

Instagram is rolling out a new option which will enable users to share regular, publicly posted Instagram posts to their Instagram Stories.

Instagram 167
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Why Wikipedia is Important to Your Company

Justin Levy

While many businesses are focused on their website and their social media channels, many often overlook their presence on Wikipedia. This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website.

Wikipedia 100
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As PR Evolves So Must PR Tools

Meltwater

The role of the PR person is ever-evolving. Gone are the days when a public relations practitioner focused solely on one area.Today, PR pros are tasked with mastering multiple functions.… Read More >>>.

Tools 141
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How to Use the New Facebook Test and Learn Tool

agora pulse

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement. It answers your toughest marketing questions and pinpoints the strategies that drive the best results for your business.

Tools 122
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Facebook Reports Facebook Stories Usage, Begins Testing of Stories Ads

Social Media Today

Facebook has reported that Facebook Stories now has more than 150 million daily active users, and that ads are coming to the format.

Report 166
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why Wikipedia is Important to Your Company

Justin Levy

While many businesses are focused on their website and their social media channels, many often overlook their presence on Wikipedia. This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website.

Wikipedia 100
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3 Chatbots We Can Learn From

Ignite Social Media

We understand that chatbots can be a little intimidating and a smidge overwhelming. The truth? These robots aren’t here to take over the world but to make it a little easier. We’ve pulled 3 examples of chatbots that have hit it out of the park! 1-800-Flowers. During F8 , it was announced that Facebook Messenger would open to branded chatbots. The example that Mark Zuckerberg used was ‘1-800-Flower’.

Upcoming 109
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3 Innovative Ways Healthcare B2B Companies Use Twitter in 2018

Meltwater

The B2B healthcare industry is going through a transformation in the way healthcare providers, insurers, and life science companies carry on their online communications. Social media has brought a direct way… Read More >>>.

B2B 104
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7 Ways Social Media Listening Can Help You Grow Your Business

Social Media Today

Social media listening provides a range of brand benefits - here are some key ways you can use social listening in your approach.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Why Wikipedia is Important to Your Company

Justin Levy

While many businesses are focused on their website and their social media channels, many often overlook their presence on Wikipedia. This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website.

Wikipedia 100
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3 Reasons Why You Should Run Your Photo Contest in the Summer

Ignite Social Media

Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. There are plenty of prompts that can be served to fans to get them reaching for their phones looking for the best photo they have to share. Summer, or even Spring for that matter, are great seasons to run these types of contests.

UGC 101
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How to Share Posts From the Instagram Feed to Stories

Buffer Social

Instagram has released a new way for users to easily share feed posts to stories. More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories. In the feature’s launch blog post Instagram explained : When you come across something in feed that inspires you — like a post from a friend raising money for a cause or a photo of a new design from your favorite brand — you can now quickly share that p

Feed 104
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Snapchat Rolls Out Redesigned Redesign to Users

Social Media Today

After significant backlash, Snapchat's rolling out an updated version of its redesign, which seeks to address user concerns.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Why LinkedIn Throttles My Searches

Ari Herzog

[Image from Esther Vargas] LinkedIn’s mission is to “connect the world’s professionals to make them more productive and successful.” I joined LinkedIn on February 23, 2007 after reading reports of the business networking site reaching 10 million users (which it achieved in April). I was in my final semester of graduate school and hoped the site could connect me with classmates and professors.

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Top Three Takeaways From Facebook F8 2018

Ignite Social Media

Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. CEO Mark Zuckerberg, however, was there to quell those concerns at F8 – Facebook’s annual developer’s conference. In addition to addressing user privacy concerns, Zuckerberg & Co. boasted what’s next in technology for Facebook and its suite of programs.

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5 Reasons Why Social Data Should Drive Your Editorial Calendar

Oktopost

For many brands, editorial calendars are often driven by buyer personas, product updates and/or a list of keywords. This approach isn’t wrong, but it doesn’t give B2B marketers a true sense of what’s resonating with their readers. A staggering 80% of marketers agree that personalized content generates better results. Imagine yourself walking into a fashion […].

Data 90
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How to Make Your Infographics Stand Out [Infographic]

Social Media Today

Infographics are hugely shareable, and hugely popular - here are some tips on how to make the most of your own infographic efforts.

How To 160
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Help Me Find My Next Job?

Ari Herzog

I am actively seeking a full-time management position in communications. My recent background includes teaching communications to college students, educating sales training skills to employees, designing integrated marketing campaigns for clients, developing strategic messaging for constituents, and implementing digital media strategies for employers.

Skills 79
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Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]

Audiense

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. If we make a list, there are many consumer insights that are relevant to the execution of a campaign. Using the appropriate platforms, which develop audience analysis based on artificial intelligence, you can obtain some of the following insights: The most

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Brand & Group Filters are now available on Unmetric Discover

Unmetric

After talking to a lot of our users, we’ve revamped Unmetric Discover to further kickstart your creativity. Discover helps you find anything a brand has ever said about any topic by searching through 500,000,000+ items of branded content published by over 100,000 major brands over the last 5 years. Here’s what’s new: Filter results by brand or Group: Filter your results to show content from a specific profile or even a Group you’re monitoring on Unmetric Analyze.

Groups 72
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Facebook Adds Three New Options to Facebook Stories as Stories Usage Continues to Climb

Social Media Today

Facebook continues to add new stories tools - and it's worth taking the time to learn how Stories fit into your digital strategy.

Facebook 158
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How To Use Instagram Hashtags For More Followers

Your Marketing Lady

Subscribe To My YouTube Channel I'm gonna give you a deep dive into how to use Instagram hashtags for followers and more overall engagement with each new Instagram post. This is one of the topics I tend to get some of the most questions about when it comes to using Instagram to market a business. … The post How To Use Instagram Hashtags For More Followers appeared first on Social Media Marketing and Marietta Web Design.

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