Sat.Jun 13, 2020 - Fri.Jun 19, 2020

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition.

Should Your Brand Invest in TikTok?

Ignite Social Media

Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. New research shows that TikTok has leaped to third place among teens’ favorite social media apps, passing both Facebook and Twitter. Other evidence is also compelling. One of the entries I was asked to judge this year for the Shorty Awards was an impressive one from Chipotle on TikTok.


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Creating Engaging Content For Sports Team's Social Media


One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy. By having a collection of these, they can be used as a dataset for content creators and social media managers to keep fans ready and engaged. The same is true for marketers.

How TikTok's Algorithm Works - As Explained by TikTok

Social Media Today

TikTok has provided an overview of how its recommendation algorithm works, and what elements factor into its reach calculations

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Should I Use Facebook Live or Prerecorded Video?

agora pulse

Everyone’s wild about Facebook Live right now, but prerecorded video has its own classic power. So, how do you know whether to use Facebook Live or prerecorded video? And when? You know you need to do video as part of your Facebook marketing. But should it be live video, pre-recorded video, or a bit of both? Live seems like the quick solution—but there’s so much more you can do with prerecorded video. Which should you choose? As someone who does both, I have some pros and cons for each.

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More Trending

What is brand personality (and how to build one)


Brand personality is something every brand strives to achieve. It makes brands memorable, makes them stand out, connects them with their customers. Every long-lasting brand you can instantly recall has a personality. But let’s start from the beginning

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Facebook Provides New Overview of How its Ad System Works

Social Media Today

Facebook has provided a new overview of how its ad system works as part of its "Good Questions, Real Answers" series

10 Instagram Photo Editing Trends Every Marketer Should Know


Photo editing trends move fast on Instagram. Remember when the feed was full of heavily-filtered, square-cropped photos? That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype. What seemed like an interesting and original photo composition can quickly become a tired cliche.

Audiense: ‘We need to make our Audience more inclusive, we need to do better’


Inequality has no place in our world and at Audiense this is at the core of our values. The last few weeks have made us reflect on these values and question whether we have been upholding these to the best of our ability. Audiense News

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Oops, How Do I Unhide a Post on Facebook?

agora pulse

Your hidden posts aren’t gone forever. Find out how to unhide a post on Facebook, whether you’re using a desktop browser or a mobile app. Facebook makes the content that appears on your personal page easy to manage. With just a couple clicks, you can hide posts on your own timeline—from content that hasn’t aged well to embarrassing photos of you and your friends. But what if you didn’t mean to remove the post or you changed your mind about hiding the content?

Google Has Released a New, Pinterest-Style App called 'Keen'

Social Media Today

Google has launched a new, Pinterest-style app, which could be another measure in its efforts to keep Pinterest at bay

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9 Human Resources Certifications To Consider

The Realtime Report

9 Human Resources Certifications To Consider. If you are a human resources professional, then you’ll have a great deal of responsibility associated with your role. The lives and careers of the employees that you manage will hang off the decisions you make. Image by Gerd Altmann from Pixabay. This is where human resources certifications can help you in your HR career. 93% of HR professionals believe that professional growth is a priority.

Dad Jokes: The B2B Marketing Edition


Oh yes, Dad Jokes. What better way to celebrate Father’s Day than with a Dad Jokes battle between the Father’s of Oktopost! Just in time for Father’s Day!). These jokes are often so horrible that you can’t help but chuckle at how absolutely ridiculous they are. And as part of Oktopost company culture , our Okto-dads love jokes!

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Apply Now! How Universities Can Use Social Media for Recruitment

agora pulse

Want to recruit the best and brightest for a university or college? Don’t overlook social media and its power in recruitment. Here’s a look at social media for universities. The idea that most major universities need to actively recruit students may be shocking, especially when plenty of potential students often are turned away for undergraduate and graduate degrees alike. However, recruitment is a vital part of a university administration’s role.

Instagram Tests Shopping Tags in Post Captions

Social Media Today

Instagram is testing shopping tags in post captions with some creators

Should Your Business Consider Purchase Order Financing?

The Realtime Report

Should Your Business Consider. Purchase Order Financing? Fulfilling large purchase orders without enough working capital is a challenge for small businesses. If you turn customers down, your bottom line and/or business reputation will take the hit. Fortunately, there is a way to fulfill customer orders even if you don’t have sufficient capital and it’s through purchase order financing (PO financing). Image by Gerd Altmann from Pixabay.

4 Reasons Your Company Needs a Social CEO


CEOs are very busy people, and rightfully so. As the standard bearers of the modern corporation, CEOs are tasked with ensuring all systems run smoothly and profitably on a day-to-day basis. With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Absolutely. Consider these facts from a recent Social CEO Report by and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Audience analysis: What is it and how to do it?


Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario

Twitter Launches Audio Clips in Tweets on iOS

Social Media Today

Twitter is rolling out 140-second audio clips as a new tweet option with selected users on iOS

Everything You Need to Know About New Instagram Live Badges


Instagram Live badges are the latest feature release aimed at helping influencers make money. But how do they work? In a nutshell, think of badges as “tips” for your favorite Instagram influencers during a Live stream, but there’s opportunity for them to be so much more. We’re jumping into the details and sharing everything we know about Instagram Live badges: What Are Instagram Live Badges? . Never heard of badges?

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How To Create & Send A Group Email In Gmail


Who doesn’t like to keep their stuff organized and sorted. The same thing applies to the large number of emails which if not sorted becomes tiresome for all of us. It may take hours and days if all the mail that we receive on Gmail are not sorted. In order to manage the ample number of emails like newsletters, reports messages etc, Gmail offers a solution. Gmail is the most used Email service and offers a variety of features that help us manage our work.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Market Sending Mixed Signals Coronavirus and Other Risk Factors Remain

The Realtime Report

Market Sending Mixed Signals: Coronavirus and Other Risk Factors Remain. Many times, there is extreme uncertainty when it comes to market sentiment. For an investor, this could be quite confusing especially when analyzing the financial markets and attempting to predict future market movements. However, times like these can also provide lucrative opportunities for those who are savvy.

YouTube Tests New Shoppable Product Ads, Launches "Video Action" Campaigns

Social Media Today

YouTube is rolling out two new ad types in order to help marketers capitalize on the rise of online video

How to Get More From Instagram (Without More Work!)


Looking for some Instagram for business tips that help you save time, grow your following, and make sales? We’ve got you covered with quick and easy ways to make your Instagram strategy work harder for you and your business — without adding anything to your to-do list! Here’s our top Instagram for business tips so you can plan, manage, and post without stress: Instagram for Business Tips #1: Post When Your Audience is Most Active .

How to Schedule Instagram Stories: A Step-by-Step Guide


*Note : Hootsuite users will be able to schedule Instagram Stories starting in summer 2020. This article explains how to use the scheduling tool when it’s released in the coming months.*. If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can I schedule Instagram Stories? Well, great news. With the new Instagram Story scheduler in Hootsuite, the answer is yes! You can now create, edit, and schedule your Stories in advance.

How To Empty Email Trash On iPhone


Who doesn’t like to keep their things organised? All of us do right? You can pick older emails on iPhone and delete multiple emails at a time to keep a clutter-free mail box. After you delete emails from your inbox, they are sent into the trash occupying more storage space. Wondering, how to delete multiple emails and empty trash on the iPhone? Don’t worry, here we have a guide for you to empty trash on the iPhone.

New Report Looks at How COVID-19 Consumption Behaviors will Influence Gen Z Activity Moving Forward

Social Media Today

A new report from Boston Consulting Group looks at how Gen Z digital behaviors are changing, and how they may hold into the post-COVID future

6 Small Business Challenges During COVID-19 (+ How to Overcome Them)


Wondering how the COVID-19 pandemic has affected (and continues to affect) small and medium-sized businesses (SMBs)? Facebook’s new report on the State of Small Business does just that. Based on a survey of 86,000 owners, managers, and workers in companies across the US with fewer than 500 employees, the report paints a clear picture of the challenges that small businesses are facing. .

7 Inspiring Articles This Week

Ari Herzog

Here are some articles I enjoyed reading this week: Black Privilege is a Concept That I Never Knew Existed : This 2016 expose on CNN is eye-opening. I learned about a movement that I didn’t know about. What If We Don’t Fix the Broken Economy? The premise of this article is on the interdependence of GDP and climate change.

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