Sat.Jun 04, 2016 - Fri.Jun 10, 2016

5 Reasons Snapchat is Integrated Communications New Best Friend

Waxing UnLyrical

Guest Post by Matt LaCasse. I have to say it: Snapchat is the hot NKOTB for social media.

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Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?

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How to Use Snapchat for Lobbying and Public Affairs


This post by Mike Panetta originally appeared on the Beekeeper Group blog here and is reposted here with permission. By the way if you have ANY grassroots social media needs, Beekeeper is who to call. Seriously. They are awesome.

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Social Media Updates: May


All the updates you need to know about for Facebook, Twitter, Instagram and Linkedin to grow your business and keep ahead of the curve! PLUS A HUGE TIP! After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Bedazzled Tactics Do Not Better Integrated Communications Make

Waxing UnLyrical

In recent years, I’ve noticed a surge of interest from the PR world in “integrated communications.” ” Over the last few years, there have been more I.C.

How visuals can get you that click on Google

Use structured data to optimize your content for search. I t’s really hard to get Google’s attention. While content marketing is all the rage, it’s also provably effective. But let’s understand: There are ways of wooing search engines beyond starting a blog. Google loves structured data.

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More Trending

Social Sidekick 6/19-6/25


Get out the grill, it's Father's Day! Don't forget to wish all the cool pops… Read More. Blog marketing social media social media management Social media marketing

Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond.

How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

The beauty of Instagram ads is that they are a great way to get leads and generate traffic to your website, your landing page, or your mobile app from Instagram. For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download.

[Interview] How WHO’s ‘Twitter First’ Strategy Amplifies Communication In Real-Time


World Health Organization ( WHO ) is the third most followed account among UN agencies on Twitter, with almost 3 million followers. With presence on over 11 different social media networks, WHO is followed by over 7.1 million people across different platforms by the end of May 2016.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

‘Freedom Within A Framework’: 4 Things You Don’t Want To Forget When Constructing The Optimal Social Media Content Strategy

Ignite Social Media

With so much to think about in the creation of a sound social media content strategy, one can easily find him or herself overwhelmed by all of the nuanced considerations.

The NBA Finals on Social: Who is winning the conversation?

Talkwalker SM

The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty. Justin was formerly Editor of Adweek’s SocialTimes blog. Follow him on Twitter: @JLafferty21. Once again, the Golden State Warriors and the Cleveland Cavaliers are battling in the NBA Finals.

Can Social Media Management Work with a Remote Team?

agora pulse

The following post is written by Rachel Go at Hubstaff — a company that really makes social media management work as a remote team. Social media is an online realm in itself, so it makes sense that a completely virtual team can manage a brand’s social media presence.

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5 Ways Socially Mature Brands Deliver Great Customer Experience

Convince & Convert

Image via Unsplash. Social customer service is the wave of the future. In just a few years, customers have gone from begrudgingly waiting on phone lines, hoping to finally hear the sound of a human voice, to simply posting questions and expecting to be answered within minutes.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Instagram Follows in Facebook’s Footsteps | Social You Should Know

Ignite Social Media

This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Pinterest Adds New Search Functionality.

How To Use Social Media To Get More Visitors To Your Booth

The Realtime Report

How To Use Social Media To Get More Visitors To Your Booth. Regardless of what kind of industry you’re in, a trade show is a great way to garner some attention. Using social media marketing can help you maximize your marketing potential while at the trade show.

6 Ways to Revive Your Evergreen Content

agora pulse

Evergreen content is content that you create without an expiration date. Unlike content that is time bound (such as an event or recent news), evergreen content is content that your audience will not only find useful right now, but also 6 weeks or 6 months from now.

4 Ways to Ensure Your Marketing Message Is Timely


Marketers today are finding they need to go beyond simply creating attention-grabbing and engaging content.… … Read More.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Social Media Sweepstakes & Contests Have Changed Over the Past Five Years

Ignite Social Media

Oh boy. Social media sweepstakes and contests have changed, a lot. Five years ago you could get away with a lot of things when running a sweepstakes or contest, now, not so much.

Developing A Branded App For Your Business

The Realtime Report

Developing A Branded App For Your Business. Do you have a smartphone or a tablet? Of course, you do. You probably also use a lot of different apps on them. You see all those tiny little icons on your screen. All day. Every day. What if your brand could be one of those? Can you imagine?

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How I Screwed Up My Latest Instagram Ad Campaign (and what you should learn from my failure)

agora pulse

If you ask my team, the advertising job is mine. First, I love playing with ads as you get immediate feedback about what works and what doesn’t (no need to wait 6 months to see if your content or SEO strategy worked). It’s instantly fulfilling!

Employee Advocacy: Amplify Your Social Media Voice On A Small Budget


The great thing about social media is that everyone gets equal opportunity to gain attention.… … Read More.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

It’s Official: Facebook Text Rule in Ad Images is Changing

Jon Loomer

Facebook is updating their text in images rule. Going forward, your ads won't get rejected for including too much text. But does this change anything? The post It’s Official: Facebook Text Rule in Ad Images is Changing appeared first on Jon Loomer Digital. Facebook Marketing Tutorials Facebook 20-percent rule Facebook Ads How To Facebook Advertising

Helpful Additions To Any Office Space

The Realtime Report

Helpful Additions To Any Office Space. Being the owner of a business is no easy task and will require a lot of hard work. In order for a small business to be a success, you will have to take the time to ensure productivity levels are as high as they can be.

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5 Old School Social Media Tactics That Are No Longer Effective (And What To Do Instead)

Buffer Social

There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right?

That’s Not Content Marketing (Yes It Is)


Are you confused by what is and isn’t content marketing? With all of the rhetoric… Read More. Blog Content Marketing

Using Sales Navigator to Identifying Decision Makers

Social Selling Masters

This post originally made on Social Selling Labs. According to a recent demographics breakdown by BI Intelligence, LinkedIn has a user base naturally geared for social selling. The benefits that LinkedIn delivers for its sales people does not end there, however.

5 Ways to Use Social Media Automation in Your Marketing Strategy

Rebekah Radice

Hear that? It’s the collective groan that two-thirds of all marketers are making. The cause? Social media overload. And it’s easy to see why. As social media speeds along at a lightning pace, marketers feel the pressure to keep up. That’s where social media automation comes in.

Blog Topics: How to optimize content for topics versus keywords

Razor Social

** Revised on 7th of June. Did you know that the average length of content in the top 10 search results is over 2,000 words? Why is that? Longer content is typically more valuable content. Articles that are valuable get lots of links.

Brands That Use Facebook 360 Photos


Yesterday Mark Zuckerburg annouced 360 degree photos. This comes hot on the heels of 360 videos which were announced at the start of this year and have proven to be very popular with brands.

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The 10 Golden Rules Successful Social Media Managers Live By

Buffer Social

I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could I ever hone in on the most important ones?

Stop Losing Track of Instagram Comments

The Social Media Hat

Social Media Stop Losing Track of Instagram Comments. Comments From Engaged Followers Are Too Easily Buried In Notifications. Anyone using Instagram seriously for their business has been faced with a perplexing dilemma.