Sat.Sep 11, 2021 - Fri.Sep 17, 2021

article thumbnail

6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

Social media strategy is complex. A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns.

Brands 299
article thumbnail

The 'Facebook Files' Investigation Highlights Key Concerns in the Platform's Approach

Social Media Today

A new investigation conducted by The Wall Street Journal raises more questions about Facebook's societal impacts, and how to address its influence.

Platform 216
article thumbnail

Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . The year was 2007 and Ignite Social Media was opening as the first social media agency in the United States.

Survey 148
article thumbnail

A Guide to Twitter Competitor Analysis

Audiense

If your brand is on Twitter, you may think that you’re doing enough by sending out tweets regularly and engaging with your followers. But what if your competitors are doing far better than you? What are they doing differently that’s resulting in their success? And how far are you falling behind? Keeping a close eye on the competition is crucial if you want to build and maintain a strong Twitter presence and use it as a channel to get ahead of the competition.

Analysis 148
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Grow Your Business Using Business Listing Management

Social Media Marketing

Nowadays, where people spend more time on the internet, it is hard for your business to survive without an online presence. Besides, approx. 75% of customers do their research before they visit a store. Getting your business listed is recommended to boost sales and widen up your reach in the market. Read on if you’re looking for free business listing sites in the USA to grow your business.

List 147
article thumbnail

Twitter's New Experiments are Failing to Gain Traction, Which Could Lead to Major Changes at the App

Social Media Today

Twitter's moving fast, and trying not to break things in the process - but thus far, its big new experiments are not seeing major interest.

Twitter 217

More Trending

article thumbnail

[PODCAST] The most important skill is the ability to connect the dots

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Skills 144
article thumbnail

Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Ryan Jones.

B2B 129
article thumbnail

YouTube Launches First Podcast, Exploring How Online Creators Have Found Success

Social Media Today

The podcast will focus on the technical details of how YouTube stars have turned their online popularity into a business.

YouTube 217
article thumbnail

When Is the Best Time to Post on TikTok in 2021?

Hootsuite

When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content in front of more people? Will figuring out a perfect posting schedule help with your engagement rates? Read on to find out when to post on TikTok to make sure your content gets picked up by the platform’s algorithm and reaches the right people.

Patterns 137
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

How audience targeting helped a luxury agency win over ultra-high-net-worth individuals

Audiense

What’s the best way to target customers when you’re selling a product that costs millions of dollars to a niche audience?

Cost 148
article thumbnail

Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever

Sprout Social

The fall season doesn’t officially start until late September. Unofficially, autumn started in August, marked by the earliest arrival yet of Starbucks’ beloved seasonal beverages. Pumpkin has entered the chat. ??. — Starbucks Coffee (@Starbucks) August 24, 2021. Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many brands cashing in on fall flavors, festivities and cozy feelings.

Apple 120
article thumbnail

Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion

Social Media Today

Facebook has announced a range of tools to help businesses establish more direct connection with prospective customers.

Tools 218
article thumbnail

How to Get Verified on TikTok: 5 Steps to Make it Happen

Hootsuite

For a long time, public figures were made through Hollywood. They’d take years to establish themselves in movies and TV and finally break out. These days, stars can be made in a matter of days, especially on platforms like TikTok. But even if you’re not trying to become the next Charli D’Amelio , it’s worth figuring out how to get verified on TikTok.

How To 122
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

What Are the Top Five Benefits of Forex Trading?

The Realtime Report

What Are the Top Five. Benefits of Forex Trading? Have you ever wondered why the vast majority of enthusiasts in this world choose to engage in forex trading? Why has this type of online business become one of the most popular on the Internet lately? There are two potential reasons for such a thing. The first is the small, almost insignificant amount of money necessary to open an account, and the second is simplicity.

Price 91
article thumbnail

5 Ideas for Easy DIY Canva Infographics (+ Templates!)

Socially Sorted

Want to Create DIY Canva Infographics quickly and easily? With Canva infographic templates it's easier than ever to create an infographic. In this post, I share tips easy infographic ideas and tips for editing infographics using Canva templates (even if you are a non-designer). It's easier than you think! BY DONNA MORITZ | PUBLISHED 13 […].

Template 105
article thumbnail

Instagram's Developing a New 'Montage' Feature to Convert Stories to Reels, New Favorites Listing

Social Media Today

The option would provide an easy way to merge your Stories content into Reels, as Instagram seeks more ways to boost Reels usage.

Instagram 209
article thumbnail

MTV’s VMAs Along With Madonna’s Backside Trending

Forbes Social Media

In the era of YouTube, the question may be asked whether MTV is still relevant in the world of music videos, but Sunday's Video Music Awards certainly proved that the cable channel that launched 40 years ago this past August remains a powerhouse.

Trends 98
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Cortex Launches TikTok Analytics

Cortex

TikTok is the fastest growing Social media network in the world, and the driving influence in tastes and culture for Gen Z. For brands, being able to reach audiences on TikTok is quickly becoming a major priority, but most content strategy teams are just starting to get a handle on how they can create engaging content from a brand account.

article thumbnail

The Many Ways to Market Time

WebInKnow

Yesterday, Apple announced the new Apple Watch Series 7 which will be available later this Fall. Of course, this tiny computer is way more than a “watch” that tells time. Reading all the buzz about the launch got me thinking about marketing the various categories of timepieces and what that can teach any business about how to market their own product or service.

Apple 87
article thumbnail

Pro Tips: LinkedIn Shares Advice on How Brands Can Tap Into Rising Engagement on the Platform

Social Media Today

LinkedIn has seen record growth in user engagement - so how can you tap into that to boost your branding efforts?

LinkedIn 218
article thumbnail

Say It Ain't So – Social Media Could Allow Slang To Become Accepted Grammar

Forbes Social Media

OMG, say it ain't so – GOAT could be here to stay, along with lit and Gucci, as social media could increasingly allow common slang to become an accepted part of our grammar.

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Video Wars: TikTok vs. YouTube for Marketing

Likeable

For the better part of the last decade, social media platforms—and therefore, consumers—have become increasingly focused on video. In 2020, 96 percent of consumers increased their online video consumption, and as of 2021, an average person is predicted to spend 100 minutes per day watching online videos. Video is powerful as a marketing tool, and it’s become an irreplaceable part of any brand’s marketing strategy.

YouTube 84
article thumbnail

Just let it go already!

Janet Fouts

How often have you said those words “ just let it go ” to someone who was wrestling with an issue? How about someone said the same thing to you? We humans really like to cling to things, even things that we know are bad for us, don’t we? It’s human nature to fight for things that matter to us. We long for the past, wish that someone we love hadn’t left us, or hold onto anger from the time we were treated unfairly.

Journal 70
article thumbnail

LinkedIn Launches 'Dark Mode' on Mobile and Desktop

Social Media Today

LinkedIn becomes the latest social app to provide a dark mode option, which aims to limit exposure to blue light.

LinkedIn 216
article thumbnail

Influencer Sues Pinterest, Alleging She Cofounded The Company—And Might’ve Been A Billionaire Today

Forbes Social Media

Christine Martinez allegedly counseled Pinterest's cofounders and believes they unfairly cut her out of the same financial rewards that've enriched them.

Company 98
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

#396: Behind-The-Scenes Launch Bloopers From My 13 Years As An Entrepreneur

Amy Porterfield

Digital Course Fails From a So-Called Professional (*facepalm*) Aaaah, bloopers. I love a good blooper in any form — from America’s Funniest Home Videos to a Kristin Wigg outtake to a “fails” reel on Instagram. But today the tables turn and it’s yours truly who’s in the hot seat. *GULP* I’ve experienced more blunders than […]. The post #396: Behind-The-Scenes Launch Bloopers From My 13 Years As An Entrepreneur appeared first on Amy Porterfield | Online Marketing Expert.

Course 67
article thumbnail

Tips To Prepare For The Scrum Master Exam

BeingOptimist

CSM- Certified Scrum Master is a certified designation on an entry-level for budding scrum experts to start their career in project management. What is a Scrum Master? A Scrum Master is a professional who manages the communication and teamwork with their special set of management techniques. A scrum master focuses on ensuring that the team functions in a smooth and effective way as possible.

Tips 52
article thumbnail

LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options

Social Media Today

The option will provide another way for brands to tap into the platform's record levels of user engagement.

Company 218
article thumbnail

Sunny Day: The Voice Of Cortana Hails From Steele Stadium

Forbes Social Media

Sunny Day is the lifetime play-by-play broadcaster for Backyard Sports. Her voice actress is most well-recognized for her work as Cortana from Halo. This is the story of how her first role might have been her most legendary.

Sports 84
article thumbnail

Is Your Workplace Helping or Hurting Your Wellbeing

For Real Social Workers

I used to coordinate multimillion dollar community mental health and substance abuse services in three counties in the State of Georgia. I got a lot of experience managing teams of professionals, directing programs, and overseeing service delivery. This experience taught me the value of the relationship between employee wellbeing to successful product and service delivery.

Energy 52