Sat.Mar 23, 2019 - Fri.Mar 29, 2019

How to Create a Social Media Report: A Step-by-Step Guide

Social Media Today

Without reporting, you’re going into social media marketing blind - this guide will teach you how to generate any type of social media report from scratch in five easy steps

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What You Need to Know About Conversion Lift Studies

Ignite Social Media

Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of money, Facebook now puts the ad buyer in charge and at reasonable ad spend. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more!

How 4 Arts Organizations on Social Media Keep Their Audience Coming Back for More

Meltwater

From the local arts scene in your community to global organizations, the focus of both art and marketing is telling a story and connecting with a community. And these 5… Read More >>>. Marketing Social Media Trendspotting

11 Social Media Tips to Boost Engagement [Infographic]

agora pulse

Want your social media posts to spark conversations and interactions with your audience? Of course, you do. After all, “engaging loyal and conversing customers, who avidly stay on social media, can have great payoffs,” according to the following Branex infographic.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

This is What Happens in an Internet Minute in 2019 [Infographic]

Social Media Today

It's amazing to look over what happens every minute online - check out this updated 'What Happens in an Internet Minute" chart

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Who dominates the sports business's playing field?

Audiense

PwC published the report Sports industry: lost in transition? , in September last year, in which it reinforces the idea that as sports consumption increases towards digital platforms, the sector's challenge grows in "understanding all of their audience segments".

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More Trending

Life is going to hit the fan. So what can you do?

Janet Fouts

Every single person in the world either has experienced or will experience terrible loss and hurdles to overcome at some point in their lifetime. These things can be terrifying, even emotionally or psychologically disabling.

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21 Secrets to Social Media Marketing for Small Business [Infographic]

Social Media Today

Looking for a framework to build your social media marketing strategy around? Check out this infographic

Understanding “Recently In” Facebook Ad Location Targeting

Jon Loomer

Location targeting on Facebook can be a powerful feature. However, there are definitely some challenges with understanding exactly how Facebook uses available information to determine location. I’ve written in detail about location targeting before.

How to Make Your Business Videos When You’re Awkward in Front of the Camera

agora pulse

Everyone keeps telling you that you need to create business videos to get the most attention on social media. But when you press “record,” you freeze up. Does that mean you will have to miss out on making videos for your business? Absolutely not!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Is Productivity Waning with Your Employees? How to Spark Improvement

The Realtime Report

Is Productivity Waning with Your Employees? How to Spark Improvement. As a business owner and/or manager, you know better than anyone just how important your employees are to the company’s success.

How Connecting with Customers Became the Unofficial Theme of Social Media Marketing World 2019

Social Media Today

It's no longer enough to broadcast marketing messages on social media - instead, companies need to engage with their prospects in order to gain their loyalty

How I Promoted My SMMW Speaking Session

Jon Loomer

Last Thursday, I spoke at Social Media Marketing World in San Diego for the sixth straight year. While it’s a big event, there are 10 competing sessions happening at any given time. To help drive people to my session, I ran Facebook ads. In this post, I’ll outline: What I Did.

Top Instagram Video Tools That Can Help You Define Your Brand

agora pulse

Images and graphics have an important role on Instagram, but videos are starting to take center stage on the social media platform. So, including videos regularly into your content mix can improve your engagement and help you define your brand. Branded videos can have a huge impact on the platform.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

March Social Media Trends

Ignite Social Media

March has been a busy month at Ignite! We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients – Sabra , Vera Bradley , Discover Boating & Altar’d State – were recognized as finalists in the Shorty awards. March has also been a busy month in social! We saw changes to platforms, another Facebook security scare, and a massive scandal that could change the world of influencer marketing.

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The Top 7 Digital Marketing Trends that Business Owners Should Follow [Infographic]

Social Media Today

This infographic outlines a range of stats and key trends for each of the main digital marketing options, which could help to guide your strategy

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Are You Trapped In Overwhelm Mode?

Janet Fouts

You may not have heard of it, but there’s this thing called “ Responsibility Fatigue ”. It happens to a lot of us when we simply can’t say no. The more we don’t say no, the more people rely on us. At home, at work, out in the world. Sometimes it literally feels like there’s a sign on our forehead that says “Don’t worry, I’ll take care of it”! And so we get overloaded, exhausted, often more than a little frustrated or angry.

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25 ways to fool your audience on social media this April Fool’s Day

Unmetric

Get ready for the pranks and hoaxes cause April Fool’s Day is just around the corner. Love it or hate it, this 500-year-old tradition will carry on. In recent times we have brands bringing pranks to social media. The tools we used for our Analysis: Curious to see how far these brands take their pranks? We analyzed April Fool’s Day posts by brands on Twitter, Facebook, and Instagram over the last three years. We used Unmetric Discover and Unmetric Analyze for this analysis.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Marketing Through Viral Product Design

Socialmedia.biz

Ever since the first chain mail went, to borrow from a term that wouldn’t be coined till a century and a half later, ‘viral’, marketers have been intrigued by the prospect of hard-coding social momentum into the design of the product.

How to Use Social Media for Email List Building

Social Media Today

Building out your own email list is key to any digital marketing plan - here are some tips on how to use social media to maximize your list building

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Everything Marketers Need to Know About TikTok

Likeable

First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017, and Musical.ly merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. Below, we answer all of your pressing questions. What is TikTok? In 2016, a new video sharing mobile app named Douyin launched in China. A year later, it was introduced to other countries as TikTok, and it soon gained popularity in the U.S.

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How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Franchise organizations are built on the foundation that there is power in a tribe. It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Edit Instagram Videos to Match Your Brand Aesthetic

Later

Did you know that you can edit Instagram videos just like you edit your photos? Whether you want to make a video brighter, add text, or crop it to fit Instagram Stories, it’s important that your Instagram videos match your branding too!

Why Your Brand Needs to Invest in Social Media [Infographic]

Social Media Today

Why does your business need to be on social media? Check out this overview of some of the key potential benefits

Top 10 Content Distribution Strategies for Marketers in 2019

Social Media Strategies Summit

According to a survey by the Content Marketing Institute, 2019 will see continued growth in the content marketing industry. 57% of B2C marketers surveyed expect to increase their content marketing budgets in 2019 compared with 2018.

From Michael Avenatti To Frank Aquila: Control Yourself On Social Media

Myrland Marketing

We have issues with behavior on the Internet, and on social media specifically. Some people just don’t think before posting, or they don’t care and they go for it, not thinking about the ramifications. 3 recent instances brought this to mind for me.

Write Your Biography In First Person

WebInKnow

In my work, I frequently have an opportunity to read biographies on company websites, in LinkedIn and other social profiles, and on professional services firm 'About' pages. Most are written in the detached third person. However, the ones that come alive are almost always written in the first person.

3 Skills Every Content Team Needs for 2019 and Beyond

Social Media Today

Growing a content marketing team? Here are some essential, emerging skills that you should consider for your team

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Meghan Markle: Does The British Tax Payer Know How Much 'Me-Gain' Royal Is Costing?

Forbes Social Media

Amid media attention over Meghan Markle, Duchess of Sussex and member of British royalty married to Prince Harry, drawn to the former actress' lavish lifestyle, talk of her being "difficult" and hiring a new PR, do the British know what the royal is costing and is the investment sound amid Brexit

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How to Use Getty Images Like a Boss

Cortex

In a world that is flooded with advertisements, the content you choose to show your audience is becoming increasingly important. Using high quality images that tell a story to your users is essential to capture their attention.

Improve Your Facebook Ad Conversion Rate with Pixlee’s Newest Feature

Pixlee

Facebook and Instagram ads can be a huge driver of traffic and sales for your ecommerce site. But, when 96% of Americans believe that marketing and advertising is done to intentionally mislead, how do you ensure that your message is resonating with your audience (ExpertVoice)?

5 Essential LinkedIn Strategies for Small Businesses

Social Media Today

LinkedIn can be a powerful asset for small business marketing - check out these tips from contributor Melonie Dodaro