Sat.Mar 23, 2019 - Fri.Mar 29, 2019

How to Create a Social Media Report: A Step-by-Step Guide

Social Media Today

Without reporting, you’re going into social media marketing blind - this guide will teach you how to generate any type of social media report from scratch in five easy steps

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What You Need to Know About Conversion Lift Studies

Ignite Social Media

Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of money, Facebook now puts the ad buyer in charge and at reasonable ad spend. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more!

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How 4 Arts Organizations on Social Media Keep Their Audience Coming Back for More

Meltwater

From the local arts scene in your community to global organizations, the focus of both art and marketing is telling a story and connecting with a community. And these 5… Read More >>>. Marketing Social Media Trendspotting

How to Make Your Business Videos When You’re Awkward in Front of the Camera

agora pulse

Everyone keeps telling you that you need to create business videos to get the most attention on social media. But when you press “record,” you freeze up. Does that mean you will have to miss out on making videos for your business? Absolutely not! You can still create videos in different ways for social media—even if you don’t feel confident doing a solo presentation.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Tips to Help Maximize Instagram Stories for Your Business

Social Media Today

Looking to make better use of Instagram Stories for your business? Here are some tips to set you on the right track

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Are You Trapped In Overwhelm Mode?

Janet Fouts

You may not have heard of it, but there’s this thing called “ Responsibility Fatigue ”. It happens to a lot of us when we simply can’t say no. The more we don’t say no, the more people rely on us. At home, at work, out in the world. Sometimes it literally feels like there’s a sign on our forehead that says “Don’t worry, I’ll take care of it”! And so we get overloaded, exhausted, often more than a little frustrated or angry.

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More Trending

Is Productivity Waning with Your Employees? How to Spark Improvement

The Realtime Report

Is Productivity Waning with Your Employees? How to Spark Improvement. As a business owner and/or manager, you know better than anyone just how important your employees are to the company’s success. You can have the best product/service and business plan in the world, but without a strong, experienced, and knowledgeable workforce to back it up the business will never reach its true potential.

How Connecting with Customers Became the Unofficial Theme of Social Media Marketing World 2019

Social Media Today

It's no longer enough to broadcast marketing messages on social media - instead, companies need to engage with their prospects in order to gain their loyalty

Life is going to hit the fan. So what can you do?

Janet Fouts

Every single person in the world either has experienced or will experience terrible loss and hurdles to overcome at some point in their lifetime. These things can be terrifying, even emotionally or psychologically disabling. The stress can make us more rigid and prone to injury and illness, and unable to deal with even the smallest obstacles. Something as tiny as not being able to loosen the cap on the jelly jar can send us over the edge. We lose our ability to bounce back, our resiliency.

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3 New Features to Help You Achieve Online Sales on Pinterest

Ignite Social Media

Pinterest has stepped up their online sales game with the introduction of three new offerings that work together: catalogs, shopping objective, and shopping ads. Now that it’s easier for users to shop from Pinterest, businesses have the tools to complete the purchase funnel and efficiently drive conversions from their Pinterest campaigns. Before you start using these offerings in your paid strategy, here’s what you need to know about how they work.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Understanding “Recently In” Facebook Ad Location Targeting

Jon Loomer

Location targeting on Facebook can be a powerful feature. However, there are definitely some challenges with understanding exactly how Facebook uses available information to determine location. I’ve written in detail about location targeting before. However, as with many topics, there is always room for more exploration. The “Recently In” target feature is one such area that deserves a bit more attention. The “Recently In” Target Feature.

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LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting

Social Media Today

LinkedIn has announced a new partnership with Adobe that will expand it's account-based marketing capabilities to Adobe Experience Cloud users

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How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Franchise organizations are built on the foundation that there is power in a tribe. It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world. Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social. However, when you do the double click, you see that it's mostly “lip service.”

March Social Media Trends

Ignite Social Media

March has been a busy month at Ignite! We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients – Sabra , Vera Bradley , Discover Boating & Altar’d State – were recognized as finalists in the Shorty awards. March has also been a busy month in social! We saw changes to platforms, another Facebook security scare, and a massive scandal that could change the world of influencer marketing.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Marketing Through Viral Product Design

Socialmedia.biz

Ever since the first chain mail went, to borrow from a term that wouldn’t be coined till a century and a half later, ‘viral’, marketers have been intrigued by the prospect of hard-coding social momentum into the design of the product. Popular examples of these are referral systems that earn you incentives for sharing it with your friends. Virality vs Word of Mouth. Now, before we tell you more about this. We want to make sure you understand that virality is often confused with Word Of Mouth.

5 Essential LinkedIn Strategies for Small Businesses

Social Media Today

LinkedIn can be a powerful asset for small business marketing - check out these tips from contributor Melonie Dodaro

Everything Marketers Need to Know About TikTok

Likeable

First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017, and Musical.ly merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. Below, we answer all of your pressing questions. What is TikTok? In 2016, a new video sharing mobile app named Douyin launched in China. A year later, it was introduced to other countries as TikTok, and it soon gained popularity in the U.S.

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How I Promoted My SMMW Speaking Session

Jon Loomer

Last Thursday, I spoke at Social Media Marketing World in San Diego for the sixth straight year. While it’s a big event, there are 10 competing sessions happening at any given time. To help drive people to my session, I ran Facebook ads. In this post, I’ll outline: What I Did. How I Did It. The Results I Saw. Let’s dive in! My Ad. I created a campaign that began the Monday prior to my session, giving me a little more than three days of promotion (I spoke on Thursday morning).

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Improve Your Facebook Ad Conversion Rate with Pixlee’s Newest Feature

Pixlee

Facebook and Instagram ads can be a huge driver of traffic and sales for your ecommerce site. But, when 96% of Americans believe that marketing and advertising is done to intentionally mislead, how do you ensure that your message is resonating with your audience (ExpertVoice)? Combatting consumer skepticism towards marketing and advertising could be as simple as showcasing how your brand and your products reflect consumers’ values through relatable and authentic content.

Facebook's Making it Easier to Quickly React to Posts

Social Media Today

Facebook's added a new quick Reaction option, which enables users to tap and hold on a post, then choose a response

25 ways to fool your audience on social media this April Fool’s Day

Unmetric

Get ready for the pranks and hoaxes cause April Fool’s Day is just around the corner. Love it or hate it, this 500-year-old tradition will carry on. In recent times we have brands bringing pranks to social media. The tools we used for our Analysis: Curious to see how far these brands take their pranks? We analyzed April Fool’s Day posts by brands on Twitter, Facebook, and Instagram over the last three years. We used Unmetric Discover and Unmetric Analyze for this analysis.

Top Instagram Video Tools That Can Help You Define Your Brand

agora pulse

Images and graphics have an important role on Instagram, but videos are starting to take center stage on the social media platform. So, including videos regularly into your content mix can improve your engagement and help you define your brand. Branded videos can have a huge impact on the platform. They give you the opportunity to tell your brand’s story and explain what makes you different in a way that emotionally connects with your target audience.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Today’s marketers are rightfully obsessed with metrics. But don’t forget that your customers are more than just data points. And yeah, it’s easy to overlook our customers’ feelings and emotions, which can be difficult to quantify. However, consider that emotions are the number one factor in making purchasing decisions. With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel.

The 20 Keys to Creating an Inspiring Brand Story

Social Media Today

Developing your brand story can play a key role in your wider marketing effort - here are some tips

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Facebook's Password Breach Suggests The Public Sees Cybersecurity As Obsolete

Forbes Social Media

As Facebook suffers security breach after breach after breach after breach without any consequence and continues to grow rapidly, it suggests that as a society we simply no longer care about our data being stolen, raising questions about the future of cybersecurity

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Write Your Biography In First Person

WebInKnow

In my work, I frequently have an opportunity to read biographies on company websites, in LinkedIn and other social profiles, and on professional services firm 'About' pages. Most are written in the detached third person. However, the ones that come alive are almost always written in the first person. Personal branding writing

How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? In 2019, Quora turned 10 years old. However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go.

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How to Use Your Instagram Bio Link to Drive Traffic to Your Website

Social Media Today

A key part of your Instagram marketing strategy is your bio link - here are some tips on how to maximize your Instagram bio performance

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Facebook Succeeded In Killing Cybersecurity Like It Did Privacy

Forbes Social Media

Two billion users no longer care that Facebook shares their data with myriad companies all over the world to misuse or when it loses their data through breach after breach after breach after breach. It seems that like privacy, Facebook has taught the world to no longer care about cybersecurity

From Michael Avenatti To Frank Aquila: Control Yourself On Social Media

Myrland Marketing

We have issues with behavior on the Internet, and on social media specifically. Some people just don’t think before posting, or they don’t care and they go for it, not thinking about the ramifications. 3 recent instances brought this to mind for me. Is It Okay To Publicly Call People Out on Social Media? The 1 st was in a group on Facebook. It doesn’t matter which one.

Always up-to-date list of Facebook ad sizes & specs

Sprout Social

Last updated: March 26, 2019. Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Nearly everyone is there. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. This would account for 19.6% of the market (Google claiming 37.2% of the share). And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

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The Non-Writers' Guide To Writing Better Social Media Copy

Social Media Today

Writing copy for your social media channels can be tough - here are 10 tips to help anyone write better, more enjoyable, and more shareable social copy

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