Sat.Feb 23, 2019 - Fri.Mar 01, 2019

Crisis Communications: To Respond or Not? 3 Questions to Ask Yourself Before You Decide

Meltwater

Regardless of their industry or the specifics of their particular crisis, there is one consistent question we get from clients when faced with criticism. We got a bad review. Somebody… Read More >>>. PR & Comms Crisis Management Media Outreach

How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You make sure that the audience it reaches is perpetually fresh. You can do this with an evergreen Facebook campaign. I’ve been using this approach since 2015. It still works today. An evergreen Facebook campaign can utilize one ad or dozens of ads.

Trending Sources

4 Critical Marketing Strategies Businesses Must Use to Improve Conversion Rates

Socialmedia.biz

Small and large businesses all over the world are recognizing the power of the internet and the importance of having a great, interactive website that acts as a virtual storefront for their products and services.

Is blogging still relevant in 2019?

Sherrilynne Starkie

In 2019 we are experiencing a resurgence in corporate blogging. For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. 500 companies, according to new research from Umass Dartmouth. .

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow.

More Trending

Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>. Marketing PR & Comms Influencer Marketing Planning & Strategy

Top Five: Should Facebook be regulated?

Sherrilynne Starkie

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK.

[SOLVED] How Do I Share A Tweet To Instagram?

SocMed Sean

SocMedSean - Social.Media.Sean [SOLVED] How Do I Share A Tweet To Instagram? Another great question from a reader via my contact form. This one continues on my previous posts where I explain how to share a tweet to Facebook and how to share a Facebook post to Twitter.

How to Create a Social Media Content Strategy

Social Media Today

If you don't have an effective social media marketing plan, you won't see optimal results. Here are some key, fundamental planning tips

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What Marketers Plan to Achieve With LinkedIn [Infographic]

agora pulse

Marketers have big plans regarding how to grow on their LinkedIn accounts in 2019. Some 69% of LinkedIn survey respondents said they hoped to “build my Page following” and 40% said they wanted to master Campaign Manager.

5 Ways to Get More Instagram Followers

Socialmedia.biz

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers.

How to Turn Your Social Media Traffic Into Sales

Rebekah Radice

Ever wonder how to use social media to make sales? Or how to create a guided path to purchase through your social channels? You can… and believe it or not, it’s not as difficult as you think. Sure, packaging up your expertise and converting connections into leads can feel awkward.

How To 115

15 Essential Digital Marketing Tools for an Internet Marketer [Infographic]

Social Media Today

There are many digital marketing tools out there, but using the right ones for you will save time and money. Here's a list of 15 digital marketing tools that will help serve your audience better

Tools 161

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to prevent intruders from sneaking into your campaigns

Audiense

One of the most frequent problems of our clients when it comes to creating audiences is that in the audience validation phase they find certain groups or segments that are not relevant to their campaign and do not fit with their target audience.

3 biggest brand blunders on social media

Socialmedia.biz

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Almost 58.6%

Brands 110

What You Need to Know About Facebook Automatic Events

Ignite Social Media

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. This feature was developed last year and is not yet available on all ad accounts, but there some ad accounts who have access to this function but aren’t aware of it. Here’s what you need to know about Automatic Events.

Facebook Launches Legal Action Against Companies Selling Fake Followers and Likes

Social Media Today

The days of those selling social media followers and engagement may be numbered, with Facebook launching legal action in the US Federal Court

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

IGTV Views are Suddenly Skyrocketing: Is It Finally Becoming Cool?

Later

8 months ago, Instagram announced a new platform that would “change the social video landscape” forever: IGTV. Standing on a stage with influencers and YouTube celebrities, Instagram founder and former CEO Kevin Systrom declared that it was “time for video to move forward and evolve.”.

Video 99

Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice.

ROI 105

February Social Media Updates

Ignite Social Media

It’s hard to keep up on the ever-changing landscape that is Social Media, but don’t worry, we got you. Here are a few of the February highlights from our bi-weekly newsletter – Social You Should Know. February Social Media Updates. Instagram Stories Rise to Half a Billion Users Daily.

The Difference Between a Social Media Manager and a Community Manager

Social Media Today

A lot of people get confused when talking about social media management and community management. So we asked the question: What is the difference between a social media manager and a community manager

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Build a Monthly Social Media Report (+ Free Templates!)

Later

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy!

Report: UK brands on Facebook are stepping up their game

Quintly

The United Kingdom has around 39 million active social media users. This means that two-thirds of the UK’s population can potentially be reached through social media marketing. Research & Trends

3 Ways Artificial Intelligence Is Changing Content Intelligence

Cortex

Let's face it- marketing can be overwhelming. What draws someone to something? In the digital world, there is an immense amount of data that human beings can’t even hope to sort through. Artificial Intelligence Content Intelligence Tech

Data 81

5 Tools to Help Improve Your Instagram Video Marketing Approach

Social Media Today

Video is huge right now on social media - and Instagram is no different. Here are five tools that will improve your Instagram video marketing strategy

Tools 154

Staying Relevant in a Digital World Not Always Pushing Play

Pam Moore

Did you know that 85% of Facebook users watch video with the sound off? Most marketers create video and audio content assuming their audience is going to be super excited to “push play” on their video or audio content such as podcasts.

Now in Unmetric: A whole new layer of segmentation to make your life easier

Unmetric

In our bid to make social media analysts’ lives spreadsheet-free, we’ve added yet another layer of analysis to our famed Brand Posts tab. Earlier, this part of the Unmetric platform listed all the posts a brand has posted over a specified time period and helped you benchmark them against other brands on a series of metrics. With this new update, you can: Analyze content using segments. Compare segments using different KPIs. Tag or download multiple posts in one shot. Segment brand posts.

Instagram Stories Stickers: 8 Features That Are Perfect For Businesses

Later

Instagram Stories stickers are not just a fun way to add more personality to your stories — they’re also extremely useful for growing your businesses! .

Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)

Social Media Today

What types of content drive the most consumer action on social? The team from Stackla recently conducted a survey on the effectiveness of different approaches