Sat.May 13, 2017 - Fri.May 19, 2017

LinkedIn Groups: What you Need to Know Now


If you read this blog, you know I tend to be sort of a glass-half-empty kind of gal. I prefer to think of myself as a realist rather than a pessimist, but hey–someone has to be the downer, right?

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What Does a Facebook Sales Funnel Look Like?

agora pulse

Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. The key to selling, though, isn’t to just put a ton of content out into the digital world: instead, you need to have a Facebook sales funnel in place. Let’s investigate this.

Infographic: Is That All? What a Social Media Manager Does


Snap pics, shoot a video, and add 140 characters of clever. While you’re at it,… Read More.

Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands?

Brands 170

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Mark Your Calendars – SUMMER SOLSTICE 2017


Come to The Solar Foundation ’s seventh annual Summer Solstice event on June 22, 2017 in Washington, DC! SUMMER SOLSTICE 2017. Hogan Lovells, LLP, 555 13th St NW, Washington, DC. June 22. 5:30 PM – 9:00 PM. Join us at The Solar Foundation’s 7th annual Summer Solstice!

Energy 191

More Trending

Spotting Trends in the PR Industry


Trend spotting in the PR industry is a bit like trying to capture lightning in… Read More.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more.

Entrepreneurs: Stop Wasting Time on Misfits

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.].

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Are Niche Social Media Sites the Beginning of a New Trend?


Major League Baseball (LB) announced a new social media app on April 18, 2017. The… Read More.

Sites 162

Content Types and When to Use Them

Ignite Social Media

When choosing what type of content to create, it is important to first determine what result is desired from the post. Objectives like driving sales on a website, introducing a brand, or encouraging interaction on a channel are common.

Types 146

Hot Association Jobs This Week – May 17


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

How to Create Conditional Answers for Facebook Lead Ad Forms

Jon Loomer

Facebook lead ads are a great way for marketers to collect email addresses without sending users to an external website. This is now enhanced with conditional answers for Facebook lead ad forms.

How To 126

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Steps to Successful Purpose-Driven PR


Customers aren’t just looking to buy something. They are looking to buy into something–and that… Read More.

Buy 132

How to Create Content That’s Inspired by Your Community

Ignite Social Media

There’s a whole lot that’s changed in the almost ten (!) years since Ignite’s been in the crazy, ever-changing social media business, but one thing has remained the same: Our dedication to the POST Methodology developed by Forrester.

Effective Email Marketing In The Mobile Environment

The Realtime Report

Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones.

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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

When was the last time you updated your social media bio? If you’ve spent time agonizing over what to write, how to write, and what to include – let me put your mind at ease. Sharing your strengths, skills, and unique solutions doesn’t have to be difficult.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Most Important KPIs By Funnel Stage: Awareness


You’ve probably heard that your key performance indicators, or KPIs, should play a big role… Read More.


25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, it’s quite complex and hence not the most user-friendly platform, especially not for beginners.

How to Craft the Perfect Post on Facebook, Twitter and Instagram

Buffer Social

Managing a social media strategy is consistently challenging for individuals and businesses of all sizes. There’s the art of uncovering when to post your content. Continually measuring your ROI and social analytics. And, of course, the constant demand for fresh, engaging content to be shared.

CPA 112

How To Easily Optimize Your Blog For Pinterest Shares

Socially Sorted

Do you want to optimize your blog for Pinterest but don’t know where to start? . There’s an easy way to get more Pinterest traffic – even if you don’t actively pin to Pinterest yet. .

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Sidekick 6/4-6/10: Social Holidays, Themes, and Noteworthy Events


The dog days of summer are here, so throw your social media calendar a bone.… … Read More.

Social Media for Event Planners: Harness Social Media to Hype Your Upcoming Gig


When it comes to organizing events, attracting as many attendees as possible is an important goal. This is why social media, for event planners, has become an indispensable tool. To hype your upcoming event, knowing how to use social media properly is important.

Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Buffer Social

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period.

How To Generate More Online Revenue For Your Business

The Realtime Report

How To Generate More Online Revenue For Your Business. Is your business generating as much revenue as possible from the Internet? The net attracts millions of UK shoppers and customers every day and it has the potential to transform the fortunes of any organization.

4 Proven Strategies to Incentivize your Employee Advocates


How do you make employee advocates naturally share more content? With incentives. Seems like a no-brainer, right? Unfortunately many companies fail to incentivize employee advocates for their contribution, which leads to a drop in morale, effort, and performance. Employees are the most essential asset to your marketing initiatives. Empowering them through tangible and intangible rewards … Employee Advocacy

Buying Twitter Retweets: A Smart Way to Reach Your Target Audience


Jewelry a Twitter marketing campaign, trying to reach out to your target audience can prove to be challenging. You may even need something to help boost its effectiveness. This is where buying Twitter retweets comes in handy.

Buy 85

Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass – Mary Rykaczewski [SSM044]

Buffer Social

Facebook ads are quickly becoming a staple of almost every successful social media strategy. They have the power to benefit your business or brand on so many different levels.

Creative Marketing With A Local Twist

The Realtime Report

Creative Marketing With A Local Twist By Richard Perry. Announcing a sale is always a good way to perk up a little interest in people walking by your store, and it can even get them to go out of their way to get to your store.

Class 91