Sat.May 13, 2017 - Fri.May 19, 2017

What Does a Facebook Sales Funnel Look Like?

agora pulse

Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. The key to selling, though, isn’t to just put a ton of content out into the digital world: instead, you need to have a Facebook sales funnel in place. Let’s investigate this.

Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands?

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Spotting Trends in the PR Industry

Meltwater

Trend spotting in the PR industry is a bit like trying to capture lightning in… Read More.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Finally-Gonna Do It Guide to LinkedIn Publishing

agora pulse

If you have been waiting around to start using LinkedIn Publishing because you didn’t know where to start, here are tips to get you started and help you make the most out of your Publishing Content. Why Use LinkedIn Publishing.

Entrepreneurs: Stop Wasting Time on Misfits

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.].

More Trending

How to Create Content That’s Inspired by Your Community

Ignite Social Media

There’s a whole lot that’s changed in the almost ten (!) years since Ignite’s been in the crazy, ever-changing social media business, but one thing has remained the same: Our dedication to the POST Methodology developed by Forrester.

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager.

How to Create Conditional Answers for Facebook Lead Ad Forms

Jon Loomer

Facebook lead ads are a great way for marketers to collect email addresses without sending users to an external website. This is now enhanced with conditional answers for Facebook lead ad forms.

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5 Steps to Successful Purpose-Driven PR

Meltwater

Customers aren’t just looking to buy something. They are looking to buy into something–and that… Read More.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Effective Email Marketing In The Mobile Environment

The Realtime Report

Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones.

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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

When was the last time you updated your social media bio? If you’ve spent time agonizing over what to write, how to write, and what to include – let me put your mind at ease. Sharing your strengths, skills, and unique solutions doesn’t have to be difficult.

Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass – Mary Rykaczewski [SSM044]

Buffer Social

Facebook ads are quickly becoming a staple of almost every successful social media strategy. They have the power to benefit your business or brand on so many different levels.

Most Important KPIs By Funnel Stage: Awareness

Meltwater

You’ve probably heard that your key performance indicators, or KPIs, should play a big role… Read More.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, it’s quite complex and hence not the most user-friendly platform, especially not for beginners.

Social Media for Event Planners: Harness Social Media to Hype Your Upcoming Gig

Devumi

When it comes to organizing events, attracting as many attendees as possible is an important goal. This is why social media, for event planners, has become an indispensable tool. To hype your upcoming event, knowing how to use social media properly is important.

How To Generate More Online Revenue For Your Business

The Realtime Report

How To Generate More Online Revenue For Your Business. Is your business generating as much revenue as possible from the Internet? The net attracts millions of UK shoppers and customers every day and it has the potential to transform the fortunes of any organization.

Social Sidekick 6/4-6/10: Social Holidays, Themes, and Noteworthy Events

Meltwater

The dog days of summer are here, so throw your social media calendar a bone.… … Read More.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

4 Proven Strategies to Incentivize your Employee Advocates

Oktopost

How do you make employee advocates naturally share more content? With incentives. Seems like a no-brainer, right? Unfortunately many companies fail to incentivize employee advocates for their contribution, which leads to a drop in morale, effort, and performance. Employees are the most essential asset to your marketing initiatives. Empowering them through tangible and intangible rewards … Employee Advocacy

Buying Twitter Retweets: A Smart Way to Reach Your Target Audience

Devumi

Jewelry a Twitter marketing campaign, trying to reach out to your target audience can prove to be challenging. You may even need something to help boost its effectiveness. This is where buying Twitter retweets comes in handy.

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Creative Marketing With A Local Twist

The Realtime Report

Creative Marketing With A Local Twist By Richard Perry. Announcing a sale is always a good way to perk up a little interest in people walking by your store, and it can even get them to go out of their way to get to your store.

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The Need For Social Media In Ecommerce

Stay N' Alive

In today’s world, ecommerce is only growing. Retailers such as Wet Seal have had to close their doors as more and more flock to the internet market to purchase clothing and other products. For this and many other reasons, social media marketing has become vital.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Want to Master Your Marketing? Know Your Audience

Social Media Marketing

Marketing is all about knowing your audience. SEO, User Experience, SMM, Content Marketing—no matter what marketing technique you use, the more you know your audience, the more effectively you can engage them in your product or service and turning them into loyal customers. Now the question arises, how to know your audience, exactly? Marketing Research”-Yes, the answer is detailed market research and complete study about the customer behavior.

How to Sell on Pinterest: From Curiosity to Purchases

Devumi

Pinterest is an exceptional tool for marketing and sales. Time and time again statistics show that Pinterest is a profitable social marketing tool as its users are ready to make purchases. Learning how to sell on Pinterest will help you drive even more of your followers to become customers.

Infographic: Is That All? What a Social Media Manager Does

Meltwater

Snap pics, shoot a video, and add 140 characters of clever. While you’re at it,… Read More.

5 Tips You Need To Run A Successful Social Media Campaign

Stay N' Alive

First, let’s get one thing straight: Campaigns are your fastest route for increasing social media engagement. That’s why it seems like every major brand out there is launching one!

This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

When was the last time you updated your social media bio? If you’ve spent time agonizing over what to write, how to write, and what to include – let me put your mind at ease. Sharing your strengths, skills, and unique solutions doesn’t have to be difficult.

LinkedIn Terms of Service Update: How it Benefits You

Devumi

You will need to be as visible as possible when using LinkedIn to attract more people into your professional network. Luckily, the platform is well aware of that particular need. The latest LinkedIn terms of service update is something you would definitely want to look into, and take advantage of.

Shoppable Instagram 101

Pixlee

Within five seconds of starting my own Instagram profile, I noticed that you cannot place a clickable link in individual posts. The first thing I thought was “well, this will be a terrible platform to market on.”. As you know, it turns out that I was dead wrong.

Social Media Can Make Or Break Your Brand

Stay N' Alive

First, let’s get one thing clear: you need to be on social media. In this day and age, your most cost-effective and influential marketing is here. However, you need to put social media in the hands of someone who knows what they’re doing.

The Digital Marketing Revolution has Just Begun

The Proactive Report

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

7 Tips for Increasing Social Media Engagement

ProBlogger

This is a guest contribution from Kristie McCollum. When it comes to creating your social media strategy, it’s always good to keep things fresh and evolving. There are a few things you can do to keep your marketing content engaging even as trends change. Whether you are just starting a blog or have been blogging for years and traffic and engagement (or even sales) have reached a halt, it’s time for you to transform your social media marketing strategy.