Sat.Oct 31, 2015 - Fri.Nov 06, 2015

LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?


A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature.

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What’s On the New Multimedia Cart?

Waxing UnLyrical

I know I’m dating myself, but whenever someone says multimedia, I think of those nondescript A/V carts of my high school and university days. You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords.

5 Easy Tools for Social Selling Success

Webbiquity SMM

Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Remember trying to manage your brand’s presence on social media pre Hootsuite?

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Influencers, Monitoring, and Negronis: The Duncan Alney Interview


Duncan Alney, Firebelly CEO & Strategist. As the newest member of the Firebelly team and a rookie blogger, I was a bit nervous to interview my boss for my first blog post. So, here goes nothing! For an inside look into the social media savvy mind of Duncan Alney, read on.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Marketing: Don’t Put All Your Eggs in One Basket


The proliferation of electronics and personal devices has opened up a whole new world for marketing. No longer are you limited to costly television commercials or billboards.

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More Trending

How to Fight Back Against Negative Customer Ratings and Reviews

Convince & Convert

Let’s face it: Customers wield a remarkable amount of power over businesses these days. Sites like TripAdvisor and Yelp have revolutionized the way we consume.

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Now I Ask You, Is 10 Inches Just a Trim?


So here’s the deal. I’m a wordy girl. I just am. Maybe for, let’s see, always ! I can’t help it; I get excited about things and also, I truly like words I think. Expression. I’m a big reader…are you? If you are, maybe you get it.

Is Face-to-Face Communication Gone in the Digital Age?


This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Monday Roundup: Multimedia in PR

Waxing UnLyrical

In today’s digital business landscape, just telling your story with plain old text is no longer enough. Multimedia can help give your brand the edge that it needs over the competition. So if you’re ready to inject some extra pizzazz into your efforts, check out this week’s roundup.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Is being a productive marketer worth the personal price?

Convince & Convert

It ain’t easy being a productive marketer in these modern times. We have more things to do, ways to do them, and methods of staying “connected” to our teams and our customers. But what is the personal cost of that productivity?

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How to Use Vimeo for Video Marketing


Plenty of people need help learning how to use Vimeo as it’s such a unique platform. This uniqueness is, of course, what sets it apart from YouTube, and makes it an interesting platform. If you’re thinking that what you know about YouTube can be easily applied to Vimeo, think again.

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Do NOT Make this Mistake Around Member Engagement


Engagement has a LOT of attention in the association world today. Membership models are shifting, and higher engagement seems to be the answer to declining renewal rates and members and prospects asking “what’s in it for me?” ” So how do we respond? Measurement! Metrics!

5 Powerful And Stimulating Ways To Improve Your Blog Writing


Are you struggling to improve your blog writing? Want to captivate more readers to your blog? With hundreds of thousands of blogs out there in the online space, it can be difficult for your blogging voice to be heard. To encourage an audience towards your blog, it needs to be world class, professional, and highly beneficial to your readers.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Create Assets Your Sales Team Will Actually Use

Convince & Convert

Image via The relationship between sales and marketing departments is often complicated by their differing orientations.

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Social Media Updates: October


As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Below are some of the most exciting updates that happened in October. Facebook.

Realignment #5: From Products to Solutions


Based on the new book: The Demand Perspective: Leading From the Outside In. ———– A Quantum Leap for Increasing Competitiveness The New Engagement – from Participation to Connection.

What’s in your social media tool belt? 4 tools rated

Janet Fouts

Social media management can be such a lot of work, especially if you are managing several accounts at a time on several different social platforms as we are. Taking a mindful approach to social media and how you work means finding ways to streamline your workflow, focus on engaging and creating value for your network, […]. mindful social social business Social Media Tips and Tricks infographic Social Media

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Name Your Business

Convince & Convert

You know your business name is important. I know your business name is important. But just how important? Here’s what had to say about the importance of naming your business: “ Naming a business is a lot like laying the cornerstone of a building.

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Social Media Updates: October


As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Below are some of the most exciting updates that happened in October. Facebook.

My miscarriage story: Finding happiness in childlessness

Absolute PA

Now for something completely different and very personal…. Ask any of your peers how they started their entrepreneurial journey, and you’ll hear many different stories. For some it’s all they’ve ever known, while others found themselves at a turning point in their lives which ‘forced’ their hand.

3 Ways to Know Your Online Health is Failing

Small Business Mavericks

To have a healthy online presence, it’s important that you keep your business and marketing goals in perspective. Otherwise, you may wake up one day and find that your business has disappeared off the radar. Here are three sure-fire ways to know that your online health is failing. Your website is falling in the search engine rankings – If you see yourself at No.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

Image via Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind.

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What's Next? Now, There Is An Answer

Twist Image

"What's next?". Do you hate that question? My knee-jerk reaction used to be, "are you really even doing 'what's now' to be able to ask 'what's next'?" It was a standard response, but it did help recalibrate the conversation for a business.

Which social network is best for my business?

Lucy Hall

Which social network is best for me and my business? This is a question that many people ask. And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. It has to be said that you don’t necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin.

3 SBM Internet Marketing Mainstays

Small Business Mavericks

When it comes to marketing a small business online, there are certain tactics that appear to stick around. These online marketing tactics are not anything new, and they seem to be important enough that the end of nowhere in sight in terms of their viability, effectiveness, and importance in the small business Internet marketing arsenal.

How to Engage the Crap Out of Your Audience

Convince & Convert

Image via It’s no secret that to build long-lasting relationships and attract new leads, your content should be informational, provide value, and be entertaining. Most content marketers understand the first two, but seem to have trouble with the latter.

Saying No, Respecting Design And Other Secrets Of Creative Genuis

Twist Image

If someone asked you to name two of the best living designers and storytellers, who would you choose? It's not even a competition for me. My two favorite creative forces in the world are Apple 's Chief Design Officer, Jony Ive , and famed director and writer, J.J. Abrams.

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The Complete Bloggers’ Guide to Web Hosting


This is a guest contribution from Jerry Low. Blog hosting can be a confusing thing to navigate , particularly if you’re new to the blogging game or just striking out with your own domain.

Myrland Marketing Motivation: Is It A 1, 2 or 3?

Myrland Marketing

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! When you have too much to do, the sheer number of items on your to-do list can cause you to choose the easiest, or the quickest, items.

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