Sat.Oct 31, 2015 - Fri.Nov 06, 2015

What’s On the New Multimedia Cart?

Waxing UnLyrical

I know I’m dating myself, but whenever someone says multimedia, I think of those nondescript A/V carts of my high school and university days. You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords.

5 Easy Tools for Social Selling Success

Webbiquity SMM

Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Remember trying to manage your brand’s presence on social media pre Hootsuite?

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Influencers, Monitoring, and Negronis: The Duncan Alney Interview

Firebelly

Duncan Alney, Firebelly CEO & Strategist. As the newest member of the Firebelly team and a rookie blogger, I was a bit nervous to interview my boss for my first blog post. So, here goes nothing! For an inside look into the social media savvy mind of Duncan Alney, read on.

How to Fight Back Against Negative Customer Ratings and Reviews

Convince & Convert

Let’s face it: Customers wield a remarkable amount of power over businesses these days. Sites like TripAdvisor and Yelp have revolutionized the way we consume.

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7 Facts About Social PR Superheros

Waxing UnLyrical

FACT: Most PR pros’ use of social PR is about as effective as a dachshund humping a wolfhound: highly optimistic and completely useless. FACT: You cannot become a Social PR Superhero without commitment. Daenerys would not have become the Mother of Dragons without it.

Social Media Updates: October

yMarketingMatters

As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Below are some of the most exciting updates that happened in October. Facebook.

How to Use Vimeo for Video Marketing

Devumi

Plenty of people need help learning how to use Vimeo as it’s such a unique platform. This uniqueness is, of course, what sets it apart from YouTube, and makes it an interesting platform. If you’re thinking that what you know about YouTube can be easily applied to Vimeo, think again.

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Monday Roundup: Multimedia in PR

Waxing UnLyrical

In today’s digital business landscape, just telling your story with plain old text is no longer enough. Multimedia can help give your brand the edge that it needs over the competition. So if you’re ready to inject some extra pizzazz into your efforts, check out this week’s roundup.

Social Media Updates: October

yMarketingMatters

As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Below are some of the most exciting updates that happened in October. Facebook.

5 Powerful And Stimulating Ways To Improve Your Blog Writing

Kikolani

Are you struggling to improve your blog writing? Want to captivate more readers to your blog? With hundreds of thousands of blogs out there in the online space, it can be difficult for your blogging voice to be heard. To encourage an audience towards your blog, it needs to be world class, professional, and highly beneficial to your readers.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

Image via BigStockPhoto.com. Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind.

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Which social network is best for my business?

Lucy Hall

Which social network is best for me and my business? This is a question that many people ask. And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. It has to be said that you don’t necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin.

What’s in your social media tool belt? 4 tools rated

Janet Fouts

Social media management can be such a lot of work, especially if you are managing several accounts at a time on several different social platforms as we are. Taking a mindful approach to social media and how you work means finding ways to streamline your workflow, focus on engaging and creating value for your network, […]. mindful social social business Social Media Tips and Tricks infographic Social Media

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Now I Ask You, Is 10 Inches Just a Trim?

Kikolani

So here’s the deal. I’m a wordy girl. I just am. Maybe for, let’s see, always ! I can’t help it; I get excited about things and also, I truly like words I think. Expression. I’m a big reader…are you? If you are, maybe you get it.

How to Engage the Crap Out of Your Audience

Convince & Convert

Image via BigStockPhoto.com. It’s no secret that to build long-lasting relationships and attract new leads, your content should be informational, provide value, and be entertaining. Most content marketers understand the first two, but seem to have trouble with the latter.

What's Next? Now, There Is An Answer

Twist Image

"What's next?". Do you hate that question? My knee-jerk reaction used to be, "are you really even doing 'what's now' to be able to ask 'what's next'?" It was a standard response, but it did help recalibrate the conversation for a business.

My miscarriage story: Finding happiness in childlessness

Absolute PA

Now for something completely different and very personal…. Ask any of your peers how they started their entrepreneurial journey, and you’ll hear many different stories. For some it’s all they’ve ever known, while others found themselves at a turning point in their lives which ‘forced’ their hand.

Which social network is best for my business?

Lucy Hall

Which social network is best for me and my business? This is a question that many people ask. And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it's advantages and of course some have disadvantages. It has to be said that you don't necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin.

How One Company is Measuring What Really Matters

Convince & Convert

If you’re going to weigh something, weigh what matters. highlight to tweet). This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign.

Saying No, Respecting Design And Other Secrets Of Creative Genuis

Twist Image

If someone asked you to name two of the best living designers and storytellers, who would you choose? It's not even a competition for me. My two favorite creative forces in the world are Apple 's Chief Design Officer, Jony Ive , and famed director and writer, J.J. Abrams.

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5 Ways to Ramp Up Comments on Your Blog

ProBlogger

This is a guest contribution from Alex Ivanovs. Comments feed the writers soul with proof of work well done. It’s easy to think that not everyone likes comments, but the truth is that comments are what makes us believe in our content and its usefulness.

LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?

SocialFish

A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature.

Why Investing in Creativity Drives Marketing Success

Convince & Convert

The Age of Creativity. Erik Deckers owns Pro Blog Service, a company that writes blogs as well as other content for B2B companies. Erik has been a published writer for more than 27 years through his work as a blogger, newspaper humor columnist, author, and award-winning playwright.

3 Ways to Know Your Online Health is Failing

Small Business Maverick

To have a healthy online presence, it’s important that you keep your business and marketing goals in perspective. Otherwise, you may wake up one day and find that your business has disappeared off the radar. Here are three sure-fire ways to know that your online health is failing. Your website is falling in the search engine rankings – If you see yourself at No.

5 Things to Pay Attention to When Considering Local SEO and Your Blog

ProBlogger

This is a guest contribution from Larry Alton. People are always talking about how SEO affects the quantity and quality of traffic your blog receives, but you’ll rarely hear local SEO discussed in terms of blogging.

Marketing: Don’t Put All Your Eggs in One Basket

SocialFish

The proliferation of electronics and personal devices has opened up a whole new world for marketing. No longer are you limited to costly television commercials or billboards.

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Six Essential Story Tools With Annette Simmons

Convince & Convert

The Story Toolkit. Annette Simmons is the author of “Territorial Games,” “A Safe Place for Dangerous Truths,” “Whoever Tells The Best Story Wins,” and “The Story Factor.”

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Myrland Marketing Motivation: Is It A 1, 2 or 3?

Myrland Marketing

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! When you have too much to do, the sheer number of items on your to-do list can cause you to choose the easiest, or the quickest, items.

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Feeling a Bit Lost? 4 Ways to Boost Productivity and Motivation on Your Blog

ProBlogger

There are many times in the life of a blogger when you find yourself unsure of where to go or what to do next.

3 SBM Internet Marketing Mainstays

Small Business Maverick

When it comes to marketing a small business online, there are certain tactics that appear to stick around. These online marketing tactics are not anything new, and they seem to be important enough that the end of nowhere in sight in terms of their viability, effectiveness, and importance in the small business Internet marketing arsenal.

Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

Connecting the Dots. Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign.

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Is Face-to-Face Communication Gone in the Digital Age?

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Reading Roundup: What’s New in Blogging Lately?

ProBlogger

Think Reddit is a Productivity Killer? Here are 9 Subreddits That Will Help Your Career // Hootsuite. You don’t need to tell me twice Reddit is required reading! Bookmarked nearly all of these pages. How to Create a Fan Content Campaign in 7 Easy Steps // Social Media Examiner.

Being Against Programmatic

Twist Image

For the record: don't be against programmatic. Programmatic is scary business for the marketing industry, but it's here and it deserves to be here. Human beings used to be great at helping brands strategize and plan where to spend their media dollars. These media companies could also negotiate much better terms than an individual brand, if they had any form of size and scale. Billions of dollars filtered from brand through to media agencies and then into the channels of consumption.

How to Create Assets Your Sales Team Will Actually Use

Convince & Convert

Image via BigStockPhoto.com. The relationship between sales and marketing departments is often complicated by their differing orientations.

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Do NOT Make this Mistake Around Member Engagement

SocialFish

Engagement has a LOT of attention in the association world today. Membership models are shifting, and higher engagement seems to be the answer to declining renewal rates and members and prospects asking “what’s in it for me?” ” So how do we respond? Measurement! Metrics!

The Secret Weapon That Levels the Playing Field for Every Blogger

ProBlogger

This is a guest contribution from Ryan Biddulph. 7 years ago I was a broke, depressed, recently-laid-off security guard. My life had no direction. I had no purpose. My self esteem was in the toilet. I was lost, swaying to and fro on a sea of circumstance. Today, I am a pro-blogging island-hopper.