Sat.Apr 14, 2012 - Fri.Apr 20, 2012

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!”

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Will Facebook Always Be Free? Probably Not For Everyone!

SocMed Sean

Recently, I’ve been spending a lot of time looking at the Terms of Use pages created by various social media platforms.

Trending Sources

How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

This is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. But where do you start?

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The Most Remarkable People on Social Media Today

Unspoken

I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

YOU Are The Influence

Unspoken

In my blog yesterday, I listed the most remarkable people on social media today. But there is one person I left off that list… YOU ! I have said before that I firmly believe that influence is the power to affect someone’s beliefs or to cause an action. And I also believe that everyone can have influence and has the ability to be influential – that includes YOU.

Dissociation: Associations and the Reality of Irrelevance

SocialFish

I was talking with the Empress of Socialfish herself, Maddie Grant, trying to plan out my Social, In Theory topic. Maddie had asked me if I had any thoughts on “associations”; I am, after all, about to be a freshly minted “real person” – leaving grad school in May.

Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages.

Infographic: Twitter facts

Sherrilynne Starkie

Twitter is now truely mainstream; it’s not just for the cool kids anymore. Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Related posts: Managing personal relationships online.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Top 12 Social Media Insights for Nonprofits in 2012

Pamorama

Blackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media [.]. Facebook Infographics Marketing Nonprofit Social Media Twitter

How To Transform A Facebook Account Into A Pinterest Pinboard

Firebelly

Love Facebook? Love Pinterest? Want to combine your love for the two and make Facebook look like Pinterest? Now you can! The Pinview Facebook app reformats your Facebook account – making it look like a Pinterest pinboard. It’s a really cool way to experience Facebook.

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Facebook Your Latest Coupon Distribution Point

Small Business Mavericks

Do you offer products or services that lend themselves to coupon offers? If so, and you have a reasonable following on Facebook, then you may be able to make use to Facebook’s latest service to businesses. Facebook Offers now allow all businesses the option to place special offers in the feeds of customers who have previously “Liked” them. Offers are, essentially, coupons under another name. Those who receive the offers can print them out and use them like they would a normal coupon.

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect.

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A World Gone Social

Learn how companies must adapt to survive.

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world.

Data 101

The Social Executive

SocialFish

Social business is good business. But don’t just take our word for it. “Access to communities and networks improve efficiency and quality.” ” Check out this GREAT slide deck by Rachel Happe. The Social Executive. View more presentations from The Community Roundtable.

Women at Work

Waxing UnLyrical

Harrison Kratz shared an interesting infographic with me the other day, which I wanted to share with you. It’s called “Women @ Work” and, as you can probably tell, it’s a snapshot of where women stand today in the workplace.

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth

How to turn off Google personalisation (SMO) and go back to SEO BUT: SEO is dead, SMO rules. Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Develop a Routine to Manage Social Media

Kikolani

This is a guest post by Justin McGill. When it comes to your social media routine keep it simple. There is too much information floating around out there on social media to consider it all. Bottom line, if how you’re using social media isn’t helping you meet your goals, DON’T DO IT!

Social Media Time Savers: 4 New Productivity Tools and How to Use Them

Convince & Convert

Jess Ostroff is Managing Editor at Convince & Convert. She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff.

How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list.

How to Create Engagement Through Facebook Timeline

Mindjumpers

Tweet. The new Timeline design rolled out earlier than expected for many brand pages. In our previous blog posts we have gone through the functionalities. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. The value of visual content.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Twitter Is Not Easier Than Blogging

Twist Image

Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. Here's what the article is saying: "A survey released earlier this year by the University of Massachusetts Dartmouth says the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine.

Social media in call centres

Sherrilynne Starkie

Many companies are considering if and or how to integrate social media channels into call centre communications. Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality.

Nerves

Waxing UnLyrical

Well, it’s here. The day. The day I’m back at Waxing UnLyrical (hi!!!). The day I get back to my “real” life… as well as my online one. The day I officially start my new job , after several years of being my own boss.

The Top 5 Devious Lies You Hear About Social Media

Shift Digital

By now everyone and their dog knows I love social media. I gave up my full time job at a national law firm to pursue my passion and it’s pretty incredible to do what you love (and get paid). But, it’s not all rainbows and unicorns as some portray. Like any other job, it takes a lot of hard work, dedication and consistent engagement. Social media marketers come a dime a billion these days and you must differentiate yourself. Or die trying!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Learning About Creativity

Twist Image

There must be something in the air. While I am no Julien Smith when it comes to reading books , I am doing my best to maintain a high pace of book reading. I recently started digging into Imagine - How Creativity Works by Jonah Lehrer and it took me aback when I realized that I've been reading a whole bunch of books on creativity and I have a whole bunch of new books in my Kindle on the same topic.

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Ottawa’s Capital City News

Sherrilynne Starkie

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. News (Photo credit: Wikipedia).

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Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth

How to make $10million in one weekend of tweeting. Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price.

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The Psychology of Social Engagement

Taylor Marek

It's the buzzword of the week- “engagement”. In regards to the world of social media, engagement refers to how people interact with one another, specifically with your business. Gone are the days of holding your consumers at arms length making way for new advertising campaigns aimed at bringing businesses into an era of developing branded company-wide personalities that can be related to on a much more intimate level that ever before. Business General Social Media psychology social engagement

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.