Dave Fleet
FEBRUARY 2, 2011
Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed.
Buzz Marketing for Technology
FEBRUARY 2, 2011
In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.” This explains many of the calls I have been getting from recruiters also looking for someone just to do “all that digital stuff” for the CMO.
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Mindjumpers
JANUARY 30, 2011
Tweet Will the real Mark Zuckerberg please stand up – please stand up…. Last night the Oscar nominee Jesse Eisenberg hosted Saturday Night Live (SNL). Jesse have received a lot of credit for his role in the blockbuster movie The Social Network, latest with a nomination for this years Oscars. When Jesse is opening the show he gets joined on the scene by the SNL version of Zuckerberg – Andy Samberg and finally will the real Mark Zuckerberg please stand up – he enters the scene.
SocialFish
FEBRUARY 1, 2011
Check this out!! Is this you? Apply now! C.Fox Communications , a woman-owned, Silver Spring-based public relations and marketing agency, is accepting applications for its annual inspired thought Award. The it Award is worth up to $30,000 of pro bono public relations and marketing services, including strategy, writing/messaging, media relations, branding and social media.
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Dave Fleet
FEBRUARY 1, 2011
Facebook is experimenting with enhancing security around user accounts through a socially-enabled login process. Essentially, instead of seeing disguised words, users will see photos of their “friends&# and be asked to identify them. This new mechanism, PC Magazine tells us , will only be shown if Facebook detects unusual activity on your account (for example, logging in in one place then logging in a thousand miles away shortly thereafter).
Direct Marketing Observations
FEBRUARY 1, 2011
I’m not nitpicking. But let’s talk about social media icons. We’re starting to see them on everything. Specifically the Twitter and Facebook icons. Just because we see them, doesn’t mean that those companies are “social&# , that they are engaged, fully engaged or partly engaged. We can easily call it social media lip service, but when I checked the Twitter presence of some of the top 100 global brands according the Businessweek -engagement was little or none, and in a lot
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SocialFish
FEBRUARY 3, 2011
OK, so some of you may be thinking, “huh? what’s that?&# which is exactly why I have been meaning to write a post on it anyway, because it’s one of the best tools out there if you use Gmail. Rapportive is basically a very cool social discovery add-on to Gmail. (Similar to Xobni for Outlook users). If you have it installed, and I send you an email, you will see this in your right hand sidebar next to my email… But that’s not all!
Socialized
FEBRUARY 4, 2011
Yesterday, in a failed attempt to make light of the current protests in Egypt to promote its products in a humorous way, Kenneth Cole tweeted: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at [link] -KC" The reactions on Twitter and Facebook.
Adam Sherk
FEBRUARY 3, 2011
Who will win Super Bowl XLV, the Green Bay Packers or the Pittsburgh Steelers? Vegas gives the Packers a slight edge but most people think it could go either way. Last year after winning my Social Media Super Bowl the New Orleans Saints went on to win the actual game. So this year I thought I’d do a similar competition by comparing the official Twitter profiles of both teams.
Mindjumpers
FEBRUARY 2, 2011
Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. The presentation gave great insight into social media and what to think about when dealing with this – to inspiration for both small and larger organizations.
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Waxing UnLyrical
FEBRUARY 1, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measuring Public Relations Outcomes With Seth Duncan February 1st, 2011 Tweet I was going to try and have a post plugging today’s #measurePR chat up early today… but then I realized it would be so much better if I was able to get the recap up instead.
Firebelly
FEBRUARY 3, 2011
When it comes to brands leading and participating in conversations in social spaces, a clearly defined voice can be an important differentiator. Recently, I participated in a panel on social media at a conference for non-profits. I was not surprised by the nonchalant approach to social conversation, but a comment from one of my fellow panelists stuck in my head (and not for the right reasons). “We use different voices – to keep it fresh and mix it up.&# Aside : Now, while I want to d
SocialFish
FEBRUARY 2, 2011
I’ve been testing Timely , developed by the great guys at Flowtown. It’s a scheduling tool for tweets, based on an analysis of your Twitter account activity. It’s insanely easy – there’s a handy bookmarklet, and you can just click to send something you want to tweet to your Timely queue. READ THIS GREAT POST about why scheduling tweets is important – not only to get the most bang for your buck when you want to post something important, but also to limit the
Mindjumpers
FEBRUARY 2, 2011
Tweet Some of our previous interns have finished their internships, and we are very pleased that they are continuing in different positions to strengthen our work. Tuki is now Production Manager, Marlene is Community Assistant and Anders is Account & Project Assistant. Now we are happy to welcome a new team of interns on to support different areas on our team for the next five months: Lea, Lise and Loa.
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Socialized
FEBRUARY 2, 2011
A few weeks ago, before New Years, Time magazine announced that Facebook founder Mark Zuckerberg was its 2010 Person of the Year. Many thought the recognition was a year or two behind the curve. WikiLeaks founder Julian Assange was a runner-up in the magazine's ratings. Too bad Time went with.
Firebelly
JANUARY 31, 2011
Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 9 New Rules For YouTube Marketing. By Greg Jarboe YouTube has changed dramatically over the last five years, and the rules of video marketing are now radically different too. So, what are the new rules for YouTube marketing? Let’s take a look. 8 Ingredients That Make a Community Manager.
Techipedia: Tamar Weinberg
JANUARY 31, 2011
In 2011, my highly anticipated Internet Marketing Best Posts is being moved to subscription only. For years, I’ve spent thousands of hours to find you amazing content. One of you even thinks it’s worth $1,000,000. Would you do $1 million of work for free ? Didn’t think so. In 2011, the best content will be sent to those who sign up to my newsletter.
Mindjumpers
FEBRUARY 1, 2011
Tweet The international Social Media Award Show – The Bees Award s – is every week sharing some great social media marketing cases in their Newsletter. This week’s case is Toyota Sponsafier and it is made by Saathci and Saathci LA. The challenge. NASCAR fans have long pledged their allegiance to the American-made cars that dominate the tracks.
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Firebelly
FEBRUARY 2, 2011
In Facebook for Business Tip #2: Promote Your Page Offline , I discussed the importance of promoting your Facebook page in various ways offline. This week, the focus is on promoting your Facebook page on Facebook – via Facebook Ads. Using Facebook Ads will supplement efforts discussed in last week’s post. Remember: if you build it, they will not come.
SocialFish
JANUARY 29, 2011
Get alerts when people comment on your Facebook pages. We’ve been testing this for a week and it totally rocks. Sign up here. Want more cool tools? Here’s a nice list from Antonia Harler.
Mindjumpers
FEBRUARY 1, 2011
Tweet The two advertising agencies Ogilvy Stockholm and Grey Stockholm will merge into a new agency, starting today. However, the name wasn’t revealed until recently. On an interactive campaign site people were encouraged to help reveal the name by using Facebook connect, and their profile pictures were put up on the site as a peace of a letter in the new name.
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Firebelly
FEBRUARY 1, 2011
This week’s video is a trailer for Adam Sandler’s upcoming film Just Go With It. The entire spot has a Facebook theme – opening with a “Like&# button and telling the story of the film via the Facebook news feed and status updates. It’s pretty clever. [Video URL: [link] ].
SocialFish
JANUARY 31, 2011
I just spent some quality time with the new Associations Now Interactive Extra. This is ASAE’s first attempt at true digital publishing, as far as I’m aware. I can’t wait to hear what all of you think about it. Here are my first impressions. On the positive side: The content is terrific. The Associations Now editors did a great job of chunking everything up into smaller bits for this digital format.
Mindjumpers
FEBRUARY 4, 2011
Tweet The design brand Kenneth Cole made a bummer with a Twitter update which have made people furious. The designer used the unrest in Egypt as a marketing opportunity and used the hastag #Cairo in order to promote his spring collection. He tweeted: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now now available at [link] – KC&#.
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Firebelly
FEBRUARY 4, 2011
Facebook has launched a new page that makes it easy to find deals in your area that businesses are offering via Facebook Places check-ins. Go to www.facebook.com/deals , enter your city name or ZIP code and find the deals around you. Helpful hint. I noticed that when I just typed in “Indianapolis&# into the search field, I was presented with only 6 deals.
SocialFish
FEBRUARY 4, 2011
Wanted to point you to a fantastic conversation/debate going on over at Talent Anarchy , one of my favorite blogs. If you’re not familiar with Talent Anarchy, check out the topics Jason Lauritsen and Joe Gerstandt write and speak about. Here are a few excerpts to give you a flavor of the debate. Jason starts it off in The Measurement Imperative : The beginning of the year is always a time of renewal and big plans in business.
Social Media Marketing
FEBRUARY 3, 2011
Earlier today, we witnessed something that was bound to happen: a brand used a controversial Twitter trending item to draw attention to itself. While Twitter's Promoted Trends allow brands to do this on a paid basis, today marks a turning point in what I would call predatory - if not tasteless - marketing tactics. The bio on the @KennethCole Twitter account says " Thoughts that end in -KC are from me personally; others are behind the seams insights from my inspiring associates.
Kikolani
FEBRUARY 2, 2011
This is a guest post by Darren Monroe. You don’t always have to be controversial as in devils advocate to stand out and build credibility. All you have to do is be willing to say the uncommon things while delivering quality content. And yes that matters in social media as well as blogs. I dare you to be controversial and challenge the social media status quo in the following ways. 11.
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