Sat.Jul 21, 2018 - Fri.Jul 27, 2018

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. But that first impression may instead come from the company’s social media presence (and if not the first, very often the second).

Tools 168
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8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

Guest Post by Brandon Andersen. 90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Well, to start, look at what you’re probably doing right now that you need to fix.

Campaign 165
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6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

Today’s guest post comes from Maria Jones, an expert consultant on emerging technologies. Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube. Thanks to Maria for sharing her thoughts, I’ll be curious to see how these technologies adapt our use of social media, especially when it comes to augmented and virtual reality!

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Facebook Post Reach: Post-Level Reporting

Jon Loomer

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach. Why You Need to Report on Facebook Post Reach. There are a couple of times in particular when reporting on post reach is useful… 1) When you want to consider organic results in your reporting for paid posts.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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10 Benefits of Social Media for All Businesses

Social Media Today

While social media has become a key part of the modern interactive process, there are still some who are unsure of the potential benefits for their business.

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5 Content Creation Steps for Bloggers

The Social Media Hat

To genuinely help your business, you need to systematically produce high-quality, super-relevant and SEO-friendly materials with more value to the users than your competition. Here's how.

Blogger 135

More Trending

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25 Male Influencers To Check Out

Ignite Social Media

When influencer marketing first started, there weren’t many male influencers. Times have changed, and there’s no shortage of social channels to go to if you’re looking for a male opinion. Or if you’re just looking for some great content to consume. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find!

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A Guide to IGTV - How to Post, What to Post and Tips to Help Maximize Your Efforts

Social Media Today

Instagram recently launched its new, longer-form video platform IGTV - here's an overview of how it works, and how to get the most out of it.

Overview 165
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The Ins and Outs of PR for Product Launches

Meltwater

Each year, brands launch more than 30,000 new consumer products. 80% of them fail.In spite of the risk of failure, 63% of people responding to a Nielsen study said they… Read More >>>.

Products 112
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#221: How to Create a 3-Month SEO Plan with Neil Patel

Amy Porterfield

Neil Patel, master marketer, and SEO genius joined me on my show today to dive into the nuts-and-bolts of some simple SEO strategies that will bring you more traffic, conversions, and revenue! He walks us through a 3-month SEO plan that I’ve broken down for you in a free guide that you can grab right […]. The post #221: How to Create a 3-Month SEO Plan with Neil Patel appeared first on Amy Porterfield | Online Marketing Expert.

SEO 111
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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17 Hidden Instagram Hacks and Features (That Will Make You Squeal With Delight)

Socially Sorted

If you know a few hidden Instagram Hacks and Features, you can get so much more out of the Instagram platform (and engage better with your followers). In this post we’re rounding up some of my favourite Instagram hacks, tool and features so you can find them all in one. // Read More. The post 17 Hidden Instagram Hacks and Features (That Will Make You Squeal With Delight) appeared first on Socially Sorted.

Features 111
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Facebook Reactions Usage is Rising - Can Brands Use That to Advantage?

Social Media Today

New research shows that the use of Facebook's Reactions emoji response tools is rising, which may present new opportunities.

Facebook 168
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

Meltwater

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal… Read More >>>.

Campaign 101
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CMOs View on Social Media Measurement

Ignite Social Media

Social media measurement has been a hot topic for many years. A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. Let’s take a closer look at how CMOs view digital channels and measurement and where they are anticipating growth in terms of ad spend. Ranking Digital Media Channels.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook’s New Ad Transparency Feature: What Marketers Need To Know

agora pulse

In the wake of the Cambridge Analytica scandal and in a bid to be more transparent with its users, Facebook has launched a new ad transparency feature that lets you see all of the ads a page is running. Cancel that ad spy tool subscription– you’ve now got direct access from Facebook to discover the exact ads that your competitors are running. And it’s not all good news.

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10 Ways to Generate More Engagement with Your Social Media Posts

Social Media Today

If you’re seeing a drop in your social media engagement rates, here are some tips to get you out of your slump.

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7 Top Frustrations with Your Employee Advocacy App

Oktopost

You’ve drunk the Kool-Aid on employee advocacy. You’ve realized that your employees make a compelling force multiplier for social media engagement, and you’ve noticed how much the use of employee advocacy can increase conversion rates. You’ve even taken up two weeks of company time to train your employees in social media best practices. As your […].

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How to use social data for competitor intelligence (III): researching to inform potential actions & recommending actions

Audiense

This is the last article of our series about how to use social data to gain competitive intelligence. Throughout the first article, we identified all relevant competitors. The next article helped us to learn more in-depth about the competition performance , and in this third article, we understand hoy through the use of social data we have the capability to investigate our competition audiences.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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6 Ways Social Media Helps People

Socialmedia.biz

Social media has grown to become of the greatest social tools at our disposal today. Social media tools including Facebook, Twitter, and YouTube among others have been more resourceful than anyone would have through sometimes back. The resourcefulness of social media platforms extends into providing social help, connecting people, providing a globally interconnected help to persons in need, and providing essential comfort to those in distress.

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Facebook Ad Spend Grows 40% YoY as Impressions Decline [New Data]

Social Media Today

Advertising on social media is still in growth mode and shows no sign of slowing down soon. However, latest stats show Facebook's overall ad impressions are down.

Data 129
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752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More!

Buffer Social

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full. That’s why we’ve created what we call “ Minisodes ” on the Buffer Podcast – The Science of Social Media.

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How to use social data for competitor intelligence (III): researching to inform potential actions & recommending actions

Audiense

This is the last article of our series about how to use social data to gain competitive intelligence. Throughout the first article, we identified all relevant competitors. The next article helped us to learn more in-depth about the competition performance , and in this third article, we understand hoy through the use of social data we have the capability to investigate our competition audiences.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Why Real Estate Is a Good Investment

Socialmedia.biz

Real estate investment is not without its risks and perils, just as any other type of investment. If there were no risks, you’d probably see no profits. And in some markets, the risks can certainly outweigh the potential financial benefits of making an investment in real estate. But if you research the foreign market diligently and look for the key signs of stability and sustainability, the foreign real estate can be one of the best investments you can ever make.

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Want to See Your Competitors' Facebook Ads? Here's How to Do It

Social Media Today

Facebook's new feature enables you to search ads on Facebook to see what a brand is currently running. Here's how to use it for your competitive analysis.

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Important Announcement: Facebook Publishing Changes

Oktopost

In April 2018, Facebook announced critical product updates to ensure the privacy and security of their users. As part of its announcement, some changes have already been enforced while others will come into effect in the near future. In one of the upcoming updates, which takes effect on August 1, 2018, Facebook will deprecate publishing to […].

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How Car Next Door Use Buffer to Build Trust on Social Media

Buffer Social

Car Next Door is a car-sharing platform that enables customers to hire a vehicle from a community of local owners and its long-term objective is huge. In fact, when Kate Trumbull, the company’s communications director, told us their vision, we were kind of stunned: Our mission is to free people and the planet from the ‘one person, one car’ mentality.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Direct Is The New Disruption

Twist Image

Whatever industry you serve, direct is the new disruption. It used to be that brands would work with their agencies to speak to media properties and engage in other marketing and sales opportunities. Digiday had (another) fascinating piece this week, Amazon advertising is working directly with brands now, cutting out ad agencies. From the article: " Amazon has always had a robust direct line to brands via an application programming interface for Amazon Marketing Services , the part of its ad bu

Retail 49
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How to Create Demand and Engagement for Events and Conferences Through Online Video

Social Media Today

In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Britta Schellenberg, Vice President of Corporate Marketing Operations at Brightcove.

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Senior Social Media Professional Training – August 2018

Laurel Papworth

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Are you looking for an intensive social media strategy and campaign course in Sydney Australia with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours).

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Facebook Is Moving In Next Door To Google DeepMind

Forbes Social Media

DeepMind employs between 700 and 1,000 people in Google's London office. Facebook is starting to build a London AI team.

Google 49
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The Best Business And Technology Summer Reading List On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

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