Sat.Jul 21, 2018 - Fri.Jul 27, 2018

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

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8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

Guest Post by Brandon Andersen. 90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you.

Facebook Reactions Usage is Rising - Can Brands Use That to Advantage?

Social Media Today

New research shows that the use of Facebook's Reactions emoji response tools is rising, which may present new opportunities

How To Create Strong Workplace Culture and Improve Mental Health At Your Organization (Webinar)


Join the Mental Health Task Force of Polk County and Jamie Notter on Wednesday at this awesome webinar hosted by NeonCRM!

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

Today’s guest post comes from Maria Jones, an expert consultant on emerging technologies. Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube. Thanks to Maria for sharing her thoughts, I’ll be curious to see how these technologies adapt our use of social media, especially when it comes to augmented and virtual reality!

Social Media Strategies of Top US Universities


Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites.

More Trending

The #1 Reason You Struggle with Work-life Balance and Technology Distraction


Guest post By Meico Marquette Whitlock. ————-. I’m often asked why so many people struggle with work-life balance and technology distraction. The truth has nothing to do with your work or technology.

Facebook’s New Ad Transparency Feature: What Marketers Need To Know

agora pulse

In the wake of the Cambridge Analytica scandal and in a bid to be more transparent with its users, Facebook has launched a new ad transparency feature that lets you see all of the ads a page is running.

The Ins and Outs of PR for Product Launches


Each year, brands launch more than 30,000 new consumer products. 80% of them fail.In spite of the risk of failure, 63% of people responding to a Nielsen study said they… Read More >>>.

A Guide to IGTV - How to Post, What to Post and Tips to Help Maximize Your Efforts

Social Media Today

Instagram recently launched its new, longer-form video platform IGTV - here's an overview of how it works, and how to get the most out of it

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

25 Male Influencers To Check Out

Ignite Social Media

When influencer marketing first started, there weren’t many male influencers. Times have changed, and there’s no shortage of social channels to go to if you’re looking for a male opinion. Or if you’re just looking for some great content to consume.

How To Schedule Tweets To Grow Your Twitter Presence Like A Pro

agora pulse

Growing your Twitter presence can seem a little daunting but by scheduling tweets in advance you can optimize your time and see more rapid growth. Why Should I Be Scheduling Tweets? If you’re asking yourself this question, I’ve got three main reasons for you. Save time.

6 Ways Social Media Helps People

Social media has grown to become of the greatest social tools at our disposal today. Social media tools including Facebook, Twitter, and YouTube among others have been more resourceful than anyone would have through sometimes back.

10 Benefits of Social Media for All Businesses

Social Media Today

While social media has become a key part of the modern interactive process, there are still some who are unsure of the potential benefits for their business

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

CMOs View on Social Media Measurement

Ignite Social Media

Social media measurement has been a hot topic for many years. A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered.

PR Campaign Tips: 10 Harmful Myths You Need to Avoid


A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal… Read More >>>.

Facebook Post Reach: Post-Level Reporting

Jon Loomer

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach.

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The Top 5 KPIs Online Marketers Need to Track and Improve [Infographic]

Social Media Today

Are you tracking the right KPIs to ensure you maximize your digital marketing performance

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Most Important Elements in Your Social Media Budget

Rebekah Radice

Every entrepreneur understands the importance of budgeting time and money. After all, no one has unlimited resources, especially when it comes to social media. That’s why monitoring costs and developing a realistic budget makes sense. It ensures that you never spend what you don’t have.

Why Real Estate Is a Good Investment

Real estate investment is not without its risks and perils, just as any other type of investment. If there were no risks, you’d probably see no profits. And in some markets, the risks can certainly outweigh the potential financial benefits of making an investment in real estate.

[Cool Infographic Friday] Understanding SEO in 2018


Scroll down for some of the real gold. See here for the full intro and explanation. Photo by Marten Newhall on Unsplash. Cool Infographic Friday

SEO 99

10 Ways to Generate More Engagement with Your Social Media Posts

Social Media Today

If you’re seeing a drop in your social media engagement rates, here are some tips to get you out of your slump

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

17 Hidden Instagram Hacks and Features (That Will Make You Squeal With Delight)

Socially Sorted

If you know a few hidden Instagram Hacks and Features, you can get so much more out of the Instagram platform (and engage better with your followers). In this post we’re rounding up some of my favourite Instagram hacks, tool and features so you can find them all in one. // Read More.

Top 7 Web Conference Services of 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars.

#221: How to Create a 3-Month SEO Plan with Neil Patel

Amy Porterfield

Neil Patel, master marketer, and SEO genius joined me on my show today to dive into the nuts-and-bolts of some simple SEO strategies that will bring you more traffic, conversions, and revenue! He walks us through a 3-month SEO plan that I’ve broken down for you in a free guide that you can grab right […]. The post #221: How to Create a 3-Month SEO Plan with Neil Patel appeared first on Amy Porterfield | Online Marketing Expert.

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Facebook Ad Spend Grows 40% YoY as Impressions Decline [New Data]

Social Media Today

Advertising on social media is still in growth mode and shows no sign of slowing down soon. However, latest stats show Facebook's overall ad impressions are down

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How to use social data for competitor intelligence (III): researching to inform potential actions & recommending actions


This is the last article of our series about how to use social data to gain competitive intelligence. Throughout the first article, we identified all relevant competitors.

10 Marketing Tools I Can’t Live Without

Razor Social

If you’re looking for some great marketing tools to use to grow your business this is the article for you!!! The marketing tech industry is incredibly competitive with so many great tools out there. Have a look at Product Hunt and you’ll see new marketing tools launched every day.

Tools 80

752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More!

Buffer Social

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights.

Instagram Tests Option to Remove Followers and Limit Stories Access by Region

Social Media Today

Instagram's testing some new options which give users more control over who can see their content

Infographic on My Next Job

Ari Herzog

This infographic displays the most frequent words for my preferred job description. Culled from a dozen job vacancies posted on LinkedIn, small words appear a few times and large words appear a lot.

7 Top Frustrations with Your Employee Advocacy App


You’ve drunk the Kool-Aid on employee advocacy. You’ve realized that your employees make a compelling force multiplier for social media engagement, and you’ve noticed how much the use of employee advocacy can increase conversion rates. You’ve even taken up two weeks of company time to train your employees in social media best practices. As your […]. Employee Advocacy Social Engagement Social Media Thought Leadership