Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws
Social Media Strategery
OCTOBER 3, 2018
This article originally appeared in MediaPost. In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. Eight years later, I read their book, “The Cluetrain Manifesto.” ” Social media was going to change the world, and I wanted to be at the tip of the spear.