Sat.Sep 29, 2018 - Fri.Oct 05, 2018

12 Tips on How to Work with Social Platform Algorithms to Maximize Performance

Social Media Today

With algorithms now forming an increasingly significant part of social media strategy, here are some tips on how to work with the systems to maximize performance

How to Utilize Social Media as a Startup

Socialmedia.biz

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to define an actionable social media ROI for your business

Sprout Social

Be honest: is your business actually getting anything out of its social media presence? Harsh question? Maybe so. But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it.

ROI 61

[SOLVED] How Do I Permanently Change Gmail Back To The Classic View?

SocMed Sean

NOTE: The old way of changing back to the Classic view of Gmail doesn’t work anymore. There are tons of blog posts telling people about this out-of-date-method and Google has started removing that temporary option.

Google 234

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Use Facebook Groups for Your Brand or Business

Social Media Today

Facebook has been putting increased emphasis on groups, which could present new opportunities for businesses

Groups 171

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. Sultana F. Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program.

More Trending

Understanding Martech Niches: Content Marketing's TOP influencers

Audiense

This week we take a specialised approach and analyse a niche vertical within the martech industry, Content Marketing.

How to Maximize Video Content Across the Major Social Networks

Social Media Today

Video is huge, and it's here to stay. Here are some tips on how to optimize your videos across all the major social media networks

How to Get Verified on Instagram

Ignite Social Media

Getting verified on Instagram and across social media is one of the ultimate signs that your channel has ‘made it’. That blue check mark means so much to public figures, influencers and brands.

Why Brands of Every Size Need to Plan for a Crisis

Meltwater

Crisis communications planning has risen to the top of the priority list for many brands, as they watch the train wrecks that seem to occur on almost a daily basis.… … Read More >>>. PR Strategy

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

Buffer Social

As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ?Tank, Tank, felt as 2017 was drawing to a close.

Facebook Provides Advice for Page Managers Following Data Breach

Social Media Today

Following a major data breach, Facebook has advised Page managers to take extra precautions to protect their security

Data 167

Best B2B Chatbot Examples

Ignite Social Media

Artificial intelligence is all around us. From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. One particular form of AI, however, has been a hot topic in the business world recently: chatbots.

Writing a Press Release? 8 Awesome Tools That Will Help

Meltwater

Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you… Read More >>>. PR Strategy

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer Social

Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. Understand how to amplify blog content by reverse engineering social media videos that your audience will love.

CPC 114

Facebook Adds New Video Tools to Foster Community Engagement

Social Media Today

Facebook's adding some new video tools to help boost engagement and build community around video content

4 Community Management Hacks for Instagram

Likeable

Anyone familiar with the role of a community manager knows that your day can go from calm to busy in a blink of an eye. The four Instagram updates below not only help streamline a community manager’s day but can also help build a better relationship between your brand and your followers.

5 Trends Shaping the Future of Instagram Marketing

Later

Wondering what the future of Instagram marketing looks like? 2019 is just around the corner, and with Instagram changing so often it can be hard to plan ahead when it comes to budgeting, resources, or learning new skills.

Trends 112

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Today, in 2018, that number is very likely to be smaller than six percent.

Social Media Still Has a Fake News Problem - and Digital Literacy is Largely to Blame

Social Media Today

A new report has found that the majority of Twitter accounts which spread fake news ahead of the 2016 election are still active, underlining the ongoing issue

News 163

How to Handle a Natural Disaster on Social Media

Ignite Social Media

Unfortunately, sometimes we can’t plan ahead of natural disasters, but when we can, it’s always good to have a plan of attack so you can be extra prepared. Nowadays, during times of uncertainty and crisis, people tend to jump online quickly to get their questions answered and having real-life updates at their fingertips. Before jumping in, keep these tips in mind during your next natural disaster on social media crisis. Determine Your Role in this Crisis.

FAQ 102

Instagram Launches New Nametag Feature

Later

It’s been in the works for some time now, but we’re happy to report that the Instagram nametag feature is finally being rolled out globally! Details about the nametag feature first came out in March and April and were later confirmed by an Instagram spokesperson. .

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Buffer Social

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #114) we’re chatting about all of this and more: Instagram’s co-founders are stepping down from their positions at Facebook, sending a shock through the industry.

Video 113

Facebook Tests New Snap Map-Style Feature, Additional Tools for Facebook Stories

Social Media Today

Facebook's testing out another new set of additions for Facebook Stories - but will the option ever gain traction

3 Communications Basics that Build Confidence 

The Realtime Report

3 Communications Basics that Build Confidence . By Merilee Kern.

Why Brands Need to Take More Risks on Social Media

Likeable

GE might build jet engines and steam turbines, but over the past decade, the 126-year-old brand has also developed a reputation as a social media powerhouse.

How to Find the Best Keywords to Boost Your Search Engine Ranking

Blog2Social

Are you looking to find the best keywords to boost your Google search ranking? We will answer this question in this article. However, does keyword research play a crucial role in SEO, content optimization and search rankings? Certainly, it does!

3 Instagram Growth Lessons from How Smarties has Redesigned its On-Platform Image

Social Media Today

Smarties has been undergoing an Instagram makeover, which has produced some great results. Here are some insights into their refreshed approach

How to Manage Multiple Instagram Accounts With a Team

Later

Managing multiple Instagram accounts can seem like a daunting task, especially if you’re trying to grow followers and engagement on each of the accounts.

Team 89

The Holidays on Social: Dos and Don’ts

Ignite Social Media

Where does the time go? It seems like only yesterday we were snapping poolside selfies and buying popsicles by the dozen, but now we’re here–swapping out our sandals for sweaters and devouring all things pumpkin spice. It’s officially fall, which means the holiday season almost upon us.

Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

This article originally appeared in MediaPost. In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. Eight years later, I read their book, “The Cluetrain Manifesto.” ” Social media was going to change the world, and I wanted to be at the tip of the spear.

Facebook Adds New Anti-Bullying Tools to Improve User Safety

Social Media Today

Facebook has announced a new set of anti-bullying tools to provide more assistance for users at risk

Tools 158