Sat.Sep 29, 2018 - Fri.Oct 05, 2018

12 Tips on How to Work with Social Platform Algorithms to Maximize Performance

Social Media Today

With algorithms now forming an increasingly significant part of social media strategy, here are some tips on how to work with the systems to maximize performance

How to Utilize Social Media as a Startup

Socialmedia.biz

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool.

How to define an actionable social media ROI for your business

Sprout Social

Be honest: is your business actually getting anything out of its social media presence? Harsh question? Maybe so. But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it.

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[SOLVED] How Do I Permanently Change Gmail Back To The Classic View?

SocMed Sean

NOTE: The old way of changing back to the Classic view of Gmail doesn’t work anymore. There are tons of blog posts telling people about this out-of-date-method and Google has started removing that temporary option.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. Sultana F. Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program.

How to Gain a Massive Following on Instagram [Infographic]

Social Media Today

Looking to build your audience on Instagram? Check out these tips

More Trending

Understanding Martech Niches: Content Marketing's TOP influencers

Audiense

This week we take a specialised approach and analyse a niche vertical within the martech industry, Content Marketing.

Facebook Custom Audience Sizes Have Returned (sort of!)

Jon Loomer

Facebook advertisers continue to experience challenges when using the platform’s custom audience feature to estimate potential audience sizes. In particular, many advertisers report seeing errors that state the audience size is “not available”.

9 Reasons Why Your Website Might Not be Showing Up on Google [Infographic]

Social Media Today

Struggling to find your website in Google search results? Here are some reasons why that might be the case

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How to Get Verified on Instagram

Ignite Social Media

Getting verified on Instagram and across social media is one of the ultimate signs that your channel has ‘made it’. That blue check mark means so much to public figures, influencers and brands.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Brands of Every Size Need to Plan for a Crisis

Meltwater

Crisis communications planning has risen to the top of the priority list for many brands, as they watch the train wrecks that seem to occur on almost a daily basis.… … Read More >>>. PR Strategy

4 Community Management Hacks for Instagram

Likeable

Anyone familiar with the role of a community manager knows that your day can go from calm to busy in a blink of an eye. The four Instagram updates below not only help streamline a community manager’s day but can also help build a better relationship between your brand and your followers.

How to Maximize Video Content Across the Major Social Networks

Social Media Today

Video is huge, and it's here to stay. Here are some tips on how to optimize your videos across all the major social media networks

5 Trends Shaping the Future of Instagram Marketing

Later

Wondering what the future of Instagram marketing looks like? 2019 is just around the corner, and with Instagram changing so often it can be hard to plan ahead when it comes to budgeting, resources, or learning new skills.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Writing a Press Release? 8 Awesome Tools That Will Help

Meltwater

Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you… Read More >>>. PR Strategy

Best B2B Chatbot Examples

Ignite Social Media

Artificial intelligence is all around us. From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. One particular form of AI, however, has been a hot topic in the business world recently: chatbots.

Facebook Provides Advice for Page Managers Following Data Breach

Social Media Today

Following a major data breach, Facebook has advised Page managers to take extra precautions to protect their security

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3 Communications Basics that Build Confidence 

The Realtime Report

3 Communications Basics that Build Confidence . By Merilee Kern.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Brands Need to Take More Risks on Social Media

Likeable

GE might build jet engines and steam turbines, but over the past decade, the 126-year-old brand has also developed a reputation as a social media powerhouse.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Today, in 2018, that number is very likely to be smaller than six percent.

How to Use Facebook Groups for Your Brand or Business

Social Media Today

Facebook has been putting increased emphasis on groups, which could present new opportunities for businesses

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How to Handle a Natural Disaster on Social Media

Ignite Social Media

Unfortunately, sometimes we can’t plan ahead of natural disasters, but when we can, it’s always good to have a plan of attack so you can be extra prepared. Nowadays, during times of uncertainty and crisis, people tend to jump online quickly to get their questions answered and having real-life updates at their fingertips. Before jumping in, keep these tips in mind during your next natural disaster on social media crisis. Determine Your Role in this Crisis.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram Launches New Nametag Feature

Later

It’s been in the works for some time now, but we’re happy to report that the Instagram nametag feature is finally being rolled out globally! Details about the nametag feature first came out in March and April and were later confirmed by an Instagram spokesperson. .

Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

Buffer Social

As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ?Tank, Tank, felt as 2017 was drawing to a close.

6 Steps to Create a Customer Persona that Drives Your Marketing Strategy [Infographic]

Social Media Today

Effective audience personas are key to marketing optimization. Check out these tips on how to create better persona models

Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

WebInKnow

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona.

How to Find the Best Keywords to Boost Your Search Engine Ranking

Blog2Social

Are you looking to find the best keywords to boost your Google search ranking? We will answer this question in this article. However, does keyword research play a crucial role in SEO, content optimization and search rankings? Certainly, it does!

How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer Social

Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. Understand how to amplify blog content by reverse engineering social media videos that your audience will love.

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How to Use Google Posts to Get More Traffic and Social Engagement [Infographic]

Social Media Today

With Google Posts, you can now promote your current events, news, and promotions directly on the search results page - here are some tips on how to use them

#SproutChat Calendar: Upcoming Topics for October 2018

Sprout Social

It’s hard to believe that we’re getting closer to the end of 2018. As the year progresses, we hope that you’re reaching (and maybe exceeding) your goals.

#231: “I’m Terrible At Writing My Own Copy” And Other Copywriting Lies That Are Killing Your Sales With Marie Forleo

Amy Porterfield

Let me ask you a question: Can you relate to any of these issues when it comes to writing your own copy? It takes forever to write a headline, a blog post, or the script for your podcast or video show because you’re constantly second guessing yourself? You write something, put it out there and…CRICKETS? […].

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Buffer Social

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #114) we’re chatting about all of this and more: Instagram’s co-founders are stepping down from their positions at Facebook, sending a shock through the industry.