Sat.May 22, 2021 - Fri.May 28, 2021

Instagram Expands its Test of Reels Ads to More Regions

Social Media Today

Instagram is expanding Reels ads to Canada, France, the UK and the US

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself.

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Social Media Guide for Musicians

Socialmedia.biz

Creating an excellent social media presence as a musician is about turning total strangers into die-hard fans. Of course, it begins and ends with the music, but a solid social media presence separates the barriers between your music and your audience.

How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Twitter Pauses Public Requests for Profile Verification, Just a Week After Re-Launch

Social Media Today

Twitter says it's working to deal with a flood of verification requests

Instagram Introduces Insights for Reels and Live

Later

Instagram is rolling out new and improved Insights with Instagram Reels and Live analytics. In a press release , Instagram stated that this major upgrade would ensure “creators and businesses can understand how their content is performing.”.

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Lack Of Financial Literacy Leaves Brits Struggling with Basics of Pensions, Investments and Savings

The Realtime Report

Lack Of Financial Literacy Leaves Brits Struggling with Basics of Pensions, Investments and Savings. One third of Brits say mental health has suffered trying to understand finances. Gen Z more likely to learn about finances from social media than family.

Instagram Adds New 'Drops' Product Showcase to Help Boost eCommerce Activity

Social Media Today

Instagram has added a new product showcase feature called 'Drops' to highlight new releases

5 Ways to Use LinkedIn for Marketing Your Brand

Later

LinkedIn is no longer just for job hunting. With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. Ready to get started? Let’s dive in!

6 Examples Of Great Storytelling On Social Media

Socialmedia.biz

Storytelling is one of the most valuable tools any marketer has. For centuries, human beings have been influenced by stories, and the emotional impact they have on the way we think and feel.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Bids on NFT Pics of Giant Sea Bass Tops 10 Thousand Dollars

The Realtime Report

Bids on NFT Pics of Giant Sea Bass Tops 10 Thousand Dollars. Unique images of the Giant Sea Bass, imposing resident at San Francisco Aquarium of the Bay, to be updated as fish ages. Winning bidder to name magnificent Giant Sea Bass.

Facebook Adds New Alerts and Individual User Penalties to Help Stop the Spread of Misinformation

Social Media Today

Facebook is launching some new informational prompts, and individual user penalties, to help stop the spread of misinformation in its apps

How Public Safety Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger.

Tips for Developing Engaging and Discoverable Instagram Reels Content

Ignite Social Media

Let’s talk Reels! If you need to get up to speed, check out the basics here. Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Does the Law Have No Sense of Humor?

The Realtime Report

Does the Law Have No Sense of Humor? Aron Solomon . It came to light this week that after the 2020 election, Bill Barr‘s Department of Justice was looking into a Twitter account named after a politician’s fictitious cow.

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Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts

Social Media Today

Instagram is adding a new range of data insights for both Instagram Reels and Instagram Live broadcasts

How to Get Verified on TikTok

Later

Popular TikTok users, creators, and brands all have one thing in common: that coveted blue checkmark. And while you might think TikTok verification is simply a status symbol, it’s so much more.

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GOAL! 4 insights into all-star sport brands at the top of their game

Audiense

Whether you’re a religious football watcher or you’re out there pounding the streets in the latest gear, there’s no denying the communal power of sport.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Successfully Upsell Clients

The Realtime Report

How to Successfully Upsell Clients. Making a sale from a cold call can be an exhilarating experience. While reaching out to a stranger and winning their business is exciting, it’s very difficult to do on a regular basis.

Instagram Rolls Out New Option to Hide Like Counts on Posts, Which is Also Coming to Facebook

Social Media Today

Instagram will now give users to option to hide like counts, or not, on their posts

3 Pride Events to Take Note of This Year on Social Media

Later

June is Pride Month, a time to celebrate the strides that the LGBTQIA+ community has made towards equality and inclusivity. . And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support.

[SURVEY] Key learnings from marketers who actively use buyer personas

Audiense

After the results of our recent survey, created in partnership with Best Buyer Persona , we wanted to dig deeper into how marketers and their teams are creating buyer personas, from the tools in their audience-building arsenal to how personas influence they day-to-day. Audience Intelligence

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Twitch marketing cases: how brands get settled in Gamer Wonderland

Awario

Some marketers feel that Twitch is about esports and gaming only. On the other hand, this streaming platform attracts millions of people daily. It makes Twitch suitable for successful marketing campaigns.

TikTok Publishes New Marketing Guide for SMBs

Social Media Today

TikTok has published a new, 60-page marketing guide, designed to help SMBs make best use of the platform

How to Choose the Best Social Media Photos for Your Business

Socialmedia.biz

Social media is one of the most powerful tools your company has. With the right social profiles, you can connect with your audience on a deeper level, create a better brand reputation, and even generate more traffic for your site.

The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. The Addition of App Transparency Tracking.

Social Selling: What it is, Why You Should Care and How to Do It Right

Hootsuite

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? Spoiler: It’s not.). Or maybe you think it’s basically just social media advertising ? Second spoiler: Also no. That’s something else altogether.).

TikTok Adds New 'Preview' Option to Show How Your Clips Will Look in the App

Social Media Today

TikTok has added a helpful new 'Preview' option in the composer, which shows you what your post will look like in the app

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[PODCAST] Understanding different dialects of the insight language

Audiense

Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome, founder of insight-intelligence.com and The Insight Network , co-organised by Audiense.

Google Reveals Essential New Google Photos Changes

Forbes Social Media

Just in time for the big change in storage policy. Consumer Tech /consumer-tech Innovation /innovation Consumer Tech /consumer-tech Social Media /social-media technology

The Complete List of Social Media Holidays (2021 Edition)

Hootsuite

Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. When coupled with the right hashtag, these holidays provide businesses with an occasion to reach a like-minded crowd. Who makes social media holidays up?

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LinkedIn Adds New 'Boost' Option for Organic Posts, New Event Promotion and Management Tools

Social Media Today

LinkedIn is adding a new 'Boost' option to help maximize the reach of your company page posts, along with new Event promotion tools