Sat.May 22, 2021 - Fri.May 28, 2021

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?

B2B 302
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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. People want to hear from their governments online.

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6 Examples Of Great Storytelling On Social Media

Socialmedia.biz

Storytelling is one of the most valuable tools any marketer has. For centuries, human beings have been influenced by stories, and the emotional impact they have on the way we think and feel. Our stories predate every common form of entertainment, from social media to television, and they make a huge difference to our understanding. The best stories are impactful because we can relate to them.

Examples 207
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[SURVEY] Key learnings from marketers who actively use buyer personas

Audiense

After the results of our recent survey, created in partnership with Best Buyer Persona , we wanted to dig deeper into how marketers and their teams are creating buyer personas, from the tools in their audience-building arsenal to how personas influence they day-to-day.

Survey 203
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Shares New Research into How SMBs are Adjusting their Digital Strategies Due to the Pandemic

Social Media Today

Facebook has published a new report, in partnership with Deloitte, which looks at how SMBs are adjusting their digital strategies in response to the pandemic.

Strategy 215
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Tips for Developing Engaging and Discoverable Instagram Reels Content

Ignite Social Media

Let’s talk Reels! If you need to get up to speed, check out the basics here. Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. It’s especially worth keeping a close eye on for brands considering Reels ad options are on the horizon.

Instagram 172

More Trending

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GOAL! 4 insights into all-star sport brands at the top of their game

Audiense

Whether you’re a religious football watcher or you’re out there pounding the streets in the latest gear, there’s no denying the communal power of sport. Fans worldwide come together to celebrate moments of glory, from cheering their favourite football teams to sharing their sporting triumphs on Strava. It’s not just about winning; it’s about taking part.

Sports 154
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Facebook Shares New Overview of its Evolving Approach to Marketing Mix Modeling

Social Media Today

Facebook has provided an overview of its evolving approach to marketing mix modeling, which could soon provide new ad targeting opportunities.

Overview 218
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The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. The Addition of App Transparency Tracking. Since Apple announced in the middle of last year that it would be ramping up its privacy game, much of the industry buzz has been about the battle between Apple and Facebook.

Privacy 155
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Does the Law Have No Sense of Humor?

The Realtime Report

Does the Law Have No Sense of Humor? by. Aron Solomon . It came to light this week that after the 2020 election, Bill Barr‘s Department of Justice was looking into a Twitter account named after a politician’s fictitious cow. Or was the faux cow the other very popular parody account named after the same politician? The real story goes something like this: Weeks after the 2020 presidential election, the DOJ pursued a secret grand jury subpoena trying to strip a Twitter account that parodied Devin

Yahoo 145
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Is Social Media Changing Perceptions of Extreme Weather?

Socialmedia.biz

Does social media change the way we view the world? The evidence seems to suggest that it does. Research from a professor at the San Diego State University, Jean Twenge, notes that social media is subconsciously changing the way we think and our response to various things that happen in the world. Another researcher from the Chicago School of Professional Psychology, Dr.

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LinkedIn Adds New 'Boost' Option for Organic Posts, New Event Promotion and Management Tools

Social Media Today

LinkedIn is adding a new 'Boost' option to help maximize the reach of your company page posts, along with new Event promotion tools.

Eventful 218
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[PODCAST] Understanding different dialects of the insight language

Audiense

Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome, founder of insight-intelligence.com and The Insight Network , co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Hosting 130
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How to Use Instagram Reel Insights to Make Better Reels

Hootsuite

A recent Instagram update includes what brands and creators have been waiting for — Reels Insights. Since their introduction in 2019, Reels have become an integral part of Instagram’s ecosystem. They now sit front and center in the app, easily accessible from the home page, account pages and Explore page. And Instagram’s efforts to promote Reels are paying off.

Instagram 142
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Guide for Musicians

Socialmedia.biz

Creating an excellent social media presence as a musician is about turning total strangers into die-hard fans. Of course, it begins and ends with the music, but a solid social media presence separates the barriers between your music and your audience. As an artist, it’s important to adopt an educated approach on how you handle your marketing strategy on platforms such as Facebook, Twitter.

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Facebook Adds New Alerts and Individual User Penalties to Help Stop the Spread of Misinformation

Social Media Today

Facebook is launching some new informational prompts, and individual user penalties, to help stop the spread of misinformation in its apps.

Facebook 218
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Instagram Is Looking To Create An NFT Platform But Is Overlooking Artists

Forbes Social Media

Instagram is interested in building a platform to buy and sell NFTs, based emails sent to artists inviting them to be on a panel to discuss the space with Instagram's product and development teams. Artists feel that they are being taken advantage of by not being properly compensated.

Platform 118
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#378: Could A 4-Day Work Week Fit Your Business? 

Amy Porterfield

If you’ve ever thought about how it might look to work less days in your business, check out the experiment my team and I are in the middle of testing. When I first pitched the shorter work week idea to my leadership team, well… I was met with crickets. The idea of the work week […]. The post #378: Could A 4-Day Work Week Fit Your Business? appeared first on Amy Porterfield | Online Marketing Expert.

Team 116
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Choose the Best Social Media Photos for Your Business

Socialmedia.biz

Social media is one of the most powerful tools your company has. With the right social profiles, you can connect with your audience on a deeper level, create a better brand reputation, and even generate more traffic for your site. Unfortunately, with so many other companies also active online, it can be tough to stand out. Visual elements are a fantastic way to earn your customer’s attention and.

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Twitter Tests New 'Super Followers' Display Ahead of Program Launch

Social Media Today

Twitter's testing a new 'Super Followers' listing on profiles, as it moves to the next stage of its new monetization project.

Twitter 218
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Facebook Lookalike Audiences: How to optimize ads to reach new customers

Sprout Social

Wish you could take the guesswork out of your social ad targeting? Don’t we all. Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. But navigating the numerous targeting options and factors can be downright daunting. That’s where Facebook Lookalike Audiences are a game-changer.

Facebook 113
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Lack Of Financial Literacy Leaves Brits Struggling with Basics of Pensions, Investments and Savings

The Realtime Report

Lack Of Financial Literacy Leaves Brits Struggling with Basics of Pensions, Investments and Savings. One third of Brits say mental health has suffered trying to understand finances. Gen Z more likely to learn about finances from social media than family. 88% of Brits do not feel confident in their financial literacy. A new study has revealed how a lack of financial education has left people across the United Kingdom confused by their own money with detrimental effects on their confidence, ment

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Twitch marketing cases: how brands get settled in Gamer Wonderland

Awario

Some marketers feel that Twitch is about esports and gaming only. On the other hand, this streaming platform attracts millions of people daily. It makes Twitch suitable for successful marketing campaigns. In this article, we consider the perks of Twitch for brand promotion by examples of real case studies.

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LinkedIn's Latest Transparency Report Shows Decrease in Fake Profiles, Increase in Harassment

Social Media Today

LinkedIn has published its latest Transparency Report, which shows a decrease in fake profiles created, but an increase in harassment and abuse.

Report 210
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How to Get Verified on TikTok

Later

Popular TikTok users, creators, and brands all have one thing in common: that coveted blue checkmark. And while you might think TikTok verification is simply a status symbol, it’s so much more. A verification badge gives your account an added stamp of approval, which can build your brand’s credibility, increase exposure, and distinguish you from impersonators.

Badge 107
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Bids on NFT Pics of Giant Sea Bass Tops 10 Thousand Dollars

The Realtime Report

Bids on NFT Pics of Giant Sea Bass Tops 10 Thousand Dollars. Unique images of the Giant Sea Bass, imposing resident at San Francisco Aquarium of the Bay, to be updated as fish ages. Winning bidder to name magnificent Giant Sea Bass. Winning bidder to receive unique images of Celebrity Sea Bass every six months. Smithsonian-affiliated Aquarium of the Bay is issuing a series of official Non-Fungible Tokens (NFTs) through ViciNFT representing live images of a giant sea bass residing in the aqua

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How To Configure Gmail In Outlook

BeingOptimist

While using Microsoft SaaS tools, Outlook makes mailing easier through the software. Now, what if you have a google mail account and do not want to make a new one? Most of us run our errands using Gmail accounts. Well, our article will explain to you steps on how to configure Gmail in Outlook with pictures. For referring to our last article on How to Add Signature in Gmail, click here.

How To 105
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TikTok Adds New 'Preview' Option to Show How Your Clips Will Look in the App

Social Media Today

TikTok has added a helpful new 'Preview' option in the composer, which shows you what your post will look like in the app.

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5 Ways to Use LinkedIn for Marketing Your Brand

Later

LinkedIn is no longer just for job hunting. With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. Ready to get started? Let’s dive in! How to Use LinkedIn for Marketing Your Brand . While LinkedIn is a unique space to network and develop connections, it’s also full of potential for brand marketing.

LinkedIn 100
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Five Easy Upgrades To Your LinkedIn Profile

Forbes Social Media

Your LinkedIn profile has been important to career success for years, but now that we are all WFH (at least part of the time) it has become more important than ever. Here are simple ways to make yours stand out.

LinkedIn 100
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Failing forward in social: The ultimate growth hack

Sprout Social

As a Virgo, I often blame my perfectionism on my astrological sign. Ever since I could remember, I have been a naturally competitive person—whether that was in the classroom, playing video games or even choosing which college I attended. That competitive spirit carried over into my job search, too. After applying for over 100 social media associate jobs, I was only invited to interview for three companies.

Skills 103