Social Media Strategies Summit
MARCH 22, 2023
LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Are you wondering how to advertise on LinkedIn? Fortunately, the LinkedIn Ads Campaign Manager is intuitive.
Jenn's Trends
MARCH 23, 2023
One of the biggest dilemmas for marketers on Instagram is which type of professional account they should choose: Business versus Creator. Of course, Instagram doesn’t make it “easy” on us. For the most part, there aren’t major differences in how the two accounts look or interact within Instagram. But there are significant differences in a couple of areas that make us really want one or the other.
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Social Media Strategies Summit
MARCH 16, 2023
In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. That’s largely down to its reach and engagement. According to Pew Research Center , four in ten Americans are on Instagram. About three-fifths use the platform at least once a day, while almost half do so several times a day.
The Social Media Hat
MARCH 29, 2023
Tips for B2B Influencers on how to harness the power of word of mouth. The post The Science Behind The Effectiveness Of Word Of Mouth appeared first on The Social Media Hat.
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A beginner's guide to social media automation tools and getting automation right.
Jon Loomer
MARCH 8, 2023
Last week, I wrote about a Meta ads test that I ran to compare traffic quality results based on three different optimizations. While I was confident in the results, some people questioned whether they were misleading because I used all placements. I saw it as an opportunity to run another test. And after this one, I plan to run a third. The short summary: The second test validates the results of the first.
Janet Fouts
MARCH 29, 2023
Empathy can help us navigate through life’s challenges and build stronger relationships with the people around us. With empathy as our guide, we can turn overwhelm into resilience and use communication as a tool for connection. In the Businesssolver 2022 State of Workplace Empathy report, about 70% of employees and HR professionals believe that empathetic organizations drive higher employee motivation. 59% of employees surveyed felt fearful that reaching out to HR or a manager about a ment
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Audiense
MARCH 28, 2023
At the beginning of digital communication, marketers had a restricted resource of data, tools and knowledge, and the platforms were also in their early phase of evolution. As a standard tactic, ads triggered fear, social proof and scarcity.
Oktopost
MARCH 27, 2023
Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.
The Social Media Hat
MARCH 26, 2023
Learn how to be a successful Amazon Influencer in 4 steps. The post How To Be An Amazon Influencer appeared first on The Social Media Hat.
Jon Loomer
MARCH 20, 2023
You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. You can use them to add granularity to reporting, optimization , and even targeting.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Hootsuite
MARCH 16, 2023
Remember Bing Ads? Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing.
Social Media Today
MARCH 23, 2023
The new ARES platform will enable brands to incorporate Snap-powered AR experiences into their own sites and apps.
Audiense
MARCH 14, 2023
Audiense is proud to announce a new partnership with Kantar - as part of their new iLab open innovation ecosystem - alongside institutions and brands such as Coca-Cola, Twitter, Saïd Business School and Oxford University.
Forbes Social Media
MARCH 22, 2023
The ten-year-old Australian startup led by Melanie Perkins said annualized revenue had reached $1.6 billion and also unveiled brand-focused features for its 6 million team accounts.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
The Social Media Hat
MARCH 25, 2023
Join forces with a high volume of content creators and influencers at once. The post 6 Tips for Partnering With Many Content Creators at Once appeared first on The Social Media Hat.
Jon Loomer
MARCH 22, 2023
The past six months have been a heck of a journey. I went from having no experience with the format (and a negative feeling about it) to being fully committed to it after recording more than 270 short-form videos. To say that I’ve learned a few things along the way is an understatement. This post could go much deeper than this list. But it summarizes the best it can the most important lessons I’ve learned so far.
Hootsuite
MARCH 9, 2023
Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. Getting certified can be especially helpful if you’re new to the industry or are stuck in a rut. But you might still be wondering, should I take the plunge? Or will this be a time-consuming piece of digital fluff thrown onto my resume? Well, we’ve got the answers in this post.
Social Media Today
MARCH 19, 2023
Priority tweet ranking was one of the original perks outlined by Elon Musk as part of the new Blue plan.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Oktopost
MARCH 16, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of vid
Forbes Social Media
MARCH 7, 2023
Elon Musk walked back criticism of a Twitter employee on Tuesday after suggesting the man, who uses a wheelchair, was faking his disability and insisted he didn’t do any real work. Musk apologized via tweet and suggested he got bad information, though didn’t explain who supplied the info.
The Social Media Hat
MARCH 30, 2023
Why being a B2B Influencer on TikTok is a good idea, and how to start! The post How to Become a B2B Influencer on TikTok appeared first on The Social Media Hat.
Jon Loomer
MARCH 27, 2023
Maybe your ads are running, but Meta doesn’t spend your entire budget. Or maybe your ads won’t deliver at all. Why?? It’s a common issue. Let’s break down the potential explanations for what might be happening and how you can address it. 1. Your Audience is Too Small This one’s rather logical, but some advertisers still miss it.
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Discover just how easy it is to boost SEO with social media.
Hootsuite
MARCH 23, 2023
It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. Two things we all love, right? But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.
Social Media Today
MARCH 30, 2023
Legacy blue ticks are about to be taken away - so should you pay or Twitter's subscription verification plan?
Oktopost
MARCH 29, 2023
Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. We’re thrilled to offer these new certifications to our customers, and we want to share with you why!
Forbes Social Media
MARCH 16, 2023
Months before the U.S. government demanded ByteDance divest from TikTok, the Department Of Justice’s Criminal Division subpoenaed the app’s Chinese parent company, according to a source.
The Social Media Hat
MARCH 27, 2023
Partnership Unpacked, Episode 14, with Norman Farrar The post How This Serial Entrepreneur Became A Product Influencer w/ Norm Farrar appeared first on The Social Media Hat.
Jon Loomer
MARCH 6, 2023
There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. You can be better. Let’s make sure that you don’t make the same mistake. Maybe this is you. There’s a temptation to try to outsmart the algorithm. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics.
Hootsuite
MARCH 8, 2023
Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Tone Select a style None -- Tone -- Casual Cheeky Cheerful Confident Direct Dry Educational Firm Flowery Formal Frank Friendly Fun Grumpy Helpful Inspirational Irreverent Matter-of-fact Mysterious Playful Respectful Sophisticated Succinct Unhinged Witty -- Voice -- 18th-century poet ASMRtist Bestie Boomer Cyborg Emo teenager Fitness influenc
Social Media Today
MARCH 24, 2023
A new option to spark even more discussion on LinkedIn - and introduce relevant connections.
Oktopost
MARCH 13, 2023
Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey?
Forbes Social Media
MARCH 25, 2023
Despite worries that the artificial intelligence program could make cheating easier, half of K-12 teachers report using it. Edtech companies are scrambling to release their own tools.
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