March, 2023

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A Beginner’s Guide to LinkedIn Ads

Social Media Strategies Summit

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Are you wondering how to advertise on LinkedIn? Fortunately, the LinkedIn Ads Campaign Manager is intuitive.

LinkedIn 246
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Instagram Business Account vs Creator Account

Jenn's Trends

One of the biggest dilemmas for marketers on Instagram is which type of professional account they should choose: Business versus Creator. Of course, Instagram doesn’t make it “easy” on us. For the most part, there aren’t major differences in how the two accounts look or interact within Instagram. But there are significant differences in a couple of areas that make us really want one or the other.

Instagram 158
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Top Instagram Hacks and When to Use Them

Social Media Strategies Summit

In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. That’s largely down to its reach and engagement. According to Pew Research Center , four in ten Americans are on Instagram. About three-fifths use the platform at least once a day, while almost half do so several times a day.

Instagram 246
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The Science Behind The Effectiveness Of Word Of Mouth

The Social Media Hat

Tips for B2B Influencers on how to harness the power of word of mouth. The post The Science Behind The Effectiveness Of Word Of Mouth appeared first on The Social Media Hat.

B2B 207
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

Last week, I wrote about a Meta ads test that I ran to compare traffic quality results based on three different optimizations. While I was confident in the results, some people questioned whether they were misleading because I used all placements. I saw it as an opportunity to run another test. And after this one, I plan to run a third. The short summary: The second test validates the results of the first.

Eventful 195
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A holistic approach to humans and data analysis

Audiense

At the beginning of digital communication, marketers had a restricted resource of data, tools and knowledge, and the platforms were also in their early phase of evolution. As a standard tactic, ads triggered fear, social proof and scarcity.

Data 148

More Trending

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Creating Compelling Social Content in the Finance Industry

Oktopost

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

Industry 147
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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. Two things we all love, right? But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Tools 135
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6 Tips for Partnering With Many Content Creators at Once

The Social Media Hat

Join forces with a high volume of content creators and influencers at once. The post 6 Tips for Partnering With Many Content Creators at Once appeared first on The Social Media Hat.

Tips 192
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Why Won’t Meta Spend My Advertising Budget?

Jon Loomer

Maybe your ads are running, but Meta doesn’t spend your entire budget. Or maybe your ads won’t deliver at all. Why?? It’s a common issue. Let’s break down the potential explanations for what might be happening and how you can address it. 1. Your Audience is Too Small This one’s rather logical, but some advertisers still miss it.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Kantar & Audiense: Profiling potential demand with Digital Mirror

Audiense

Audiense is proud to announce a new partnership with Kantar - as part of their new iLab open innovation ecosystem - alongside institutions and brands such as Coca-Cola, Twitter, Saïd Business School and Oxford University.

Twitter 148
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Reddit Shares New Data on User Activity, Content Takedowns and Rule Enforcement

Social Media Today

Reddit’s also launched a new Transparency Center to provide more insight into its enforcement actions.

Reddit 185
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Elon Musk Apologizes After Suggesting Employee With Disability Was Faking It

Forbes Social Media

Elon Musk walked back criticism of a Twitter employee on Tuesday after suggesting the man, who uses a wheelchair, was faking his disability and insisted he didn’t do any real work. Musk apologized via tweet and suggested he got bad information, though didn’t explain who supplied the info.

Twitter 135
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Fast Instagram Caption Generator for Growth (Free Tool)

Hootsuite

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Tone Select a style None -- Tone -- Casual Cheeky Cheerful Confident Direct Dry Educational Firm Flowery Formal Frank Friendly Fun Grumpy Helpful Inspirational Irreverent Matter-of-fact Mysterious Playful Respectful Sophisticated Succinct Unhinged Witty -- Voice -- 18th-century poet ASMRtist Bestie Boomer Cyborg Emo teenager Fitness influenc

Instagram 134
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How To Be An Amazon Influencer

The Social Media Hat

Learn how to be a successful Amazon Influencer in 4 steps. The post How To Be An Amazon Influencer appeared first on The Social Media Hat.

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Do Not Make This Mistake with Conversion Rate and Meta Ads

Jon Loomer

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. You can be better. Let’s make sure that you don’t make the same mistake. Maybe this is you. There’s a temptation to try to outsmart the algorithm. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics.

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How B2B Video Strategies are Evolving

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of vid

B2B 126
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Google Removed 5.2 Billion Ads for Content Violations in 2022

Social Media Today

Google’s 2022 Ad Safety Report highlights the scale of moderation activity required at large platforms.

Google 184
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Canva Launches ‘Magic’ AI Tools For Its Design Software’s 125 Million Users

Forbes Social Media

The ten-year-old Australian startup led by Melanie Perkins said annualized revenue had reached $1.6 billion and also unveiled brand-focused features for its 6 million team accounts.

Startup 134
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How to Automate DMs on Social Media

Hootsuite

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Well, thank goodness you found this article. After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. At the end, we give several tips and tricks you can implement when automating DMs.

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How Influencer Marketing Can Help You to Define the Best Content Marketing Strategy for Your E-Commerce Business in 2023

The Social Media Hat

One of the most powerful content marketing strategies to drive growth. The post How Influencer Marketing Can Help You to Define the Best Content Marketing Strategy for Your E-Commerce Business in 2023 appeared first on The Social Media Hat.

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9 Custom Events That Fire on My Website

Jon Loomer

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. You can use them to add granularity to reporting, optimization , and even targeting.

Eventful 176
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#558: What I Include In My Brand Voice Guide (& How It’s Served Me Really Well)

Amy Porterfield

Listen on… If you want to develop your brand voice, here’s where you should start When people think of a brand, they often think of what they look like visually – from their logo to their color palette. But one often overlooked (and equally important) aspect to a business’ brand is their voice. […] The post #558: What I Include In My Brand Voice Guide (& How It’s Served Me Really Well) appeared first on Amy Porterfield | Online Marketing Expert.

Brands 129
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Snap Launches AR Enterprise Services Platform to Power Third-Party AR Experiences

Social Media Today

The new ARES platform will enable brands to incorporate Snap-powered AR experiences into their own sites and apps.

Platform 179
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The FBI And DOJ Are Investigating ByteDance’s Use Of TikTok To Spy On Journalists

Forbes Social Media

Months before the U.S. government demanded ByteDance divest from TikTok, the Department Of Justice’s Criminal Division subpoenaed the app’s Chinese parent company, according to a source.

Company 130
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Drive Measurable Results through Social Media: Oktopost Launches New Certifications

Oktopost

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. We’re thrilled to offer these new certifications to our customers, and we want to share with you why!

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Become a B2B Influencer on TikTok

The Social Media Hat

Why being a B2B Influencer on TikTok is a good idea, and how to start! The post How to Become a B2B Influencer on TikTok appeared first on The Social Media Hat.

B2B 188
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Should Meta Advertisers Ever Use the Audience Network Placement?

Jon Loomer

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. But, the question should be asked: Should you ever use it? If the answer were a definitive “no,” this blog post would be over right now. Of course, it’s a bit more nuanced than that. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it.

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#554: Proven Webinar Selling Strategies That Aren’t Sleazy Or Pushy with Colin Boyd

Amy Porterfield

Listen on… Learn to communicate in a way that converts with one of the top virtual selling experts I’ll be honest – I don’t think selling, or pitching, comes easily to anyone. Even if you’re a super confident and likable person, communicating in a way that converts is a skill that most people […] The post #554: Proven Webinar Selling Strategies That Aren’t Sleazy Or Pushy with Colin Boyd appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 121
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TikTok Adds Science-Based STEM Feed to Promote Educational Content

Social Media Today

The new feed of scientific content aims to highlight the educational potential of the app.

Education 199
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How ChatGPT Is Fast Becoming The Teacher’s Pet

Forbes Social Media

Despite worries that the artificial intelligence program could make cheating easier, half of K-12 teachers report using it. Edtech companies are scrambling to release their own tools.

Report 121