January, 2021

A Privacy-First Digital Marketing Landscape

Dave Fleet

TikTok. iOS14. What do they have in common? Privacy. And trust. As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry.

Facebook Explains How the News Feed Predicts What We Want to See

Social Media Today

Facebook takes us on a tour of the master AI system built to keep us scrolling. Learn how the news feed uses our activity to predict what we want to see and more

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10 Social Media Tactics Marketers Need to Stop in 2021

Ignite Social Media

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. But what are some of those bad habits?

How to Be More Creative When You Feel Anything but Creative

agora pulse

Bonus Material: Free Social Media Content Calendar. Do you need to be more creative but you’re not inspired? We’ve got some tips to help you be creative when you don’t feel like it. Creativity is key to a successful digital marketing campaign.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

Guest post by Willi Mays. While every business has access to marketing data, the capability to use that information varies widely.

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Nearly 10 Reflections and Lessons from 2020

Dave Fleet

Photo by Anthony Tori. I’m not usually one for new year’s resolutions but after the last dreadful year I found myself reflecting on what I’ve learned and what I can do better. I don’t have a nice neat list of ten because, well, that’s not how it shook out. But here’s what I’ve got. #1:

Instagram Launches New 'Professional Dashboard' Platform to Provide Quick Guidance for Creators

Social Media Today

Instagram is rolling out a new 'Professional Dashboard' to make it easier for creators to access relevant tools to help maximize their performance

Best Practices for Social Media Live Events

Ignite Social Media

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events.

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Bonus Material: Free Social Content Calendar. So many responsibilities! So much to do! How can a social media manager do it all? By maintaining a well-balanced schedule. Here’s a look at the daily routine of a social media manager.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Word of mouth has always been something important in marketing. People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. Spontaneous manifestations about a company draw attention.

How to Use Facebook Messenger for Business

Socialized

Messenger is an indispensable Facebook feature for over 1.3 billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. In the last three months, including its test, 61% of U.S.

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Hello world!

Dave Fleet

Welcome to WordPress. This is your first post. Edit or delete it, then start writing

Facebook Announces New App Login Parameters to Assist with Transition to Apple's IDFA Update

Social Media Today

Facebook has announced new login options within its SDK to ensure app developers can continue to gather user data in light of the coming IDFA changes

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Social Dilemma and How to Take Back Control of Our Minds

Audiense

Social media has changed everything – from the way we do business to the way we interact with others. Politicians and celebrities alike use social media to talk directly to their audience and connect with them on a more personal level. Similarly, brands are also leveraging it due to this very reason.

How to Use Alt Text to Optimize Social Images and Win More Search Visibility

agora pulse

Bonus Material: Free SMART Goals Ebook. Grow your understanding of alt text … and grow your traffic. Here’s a look at the oft-ignored alt text and how you can use it to boost search visibility.

7 unexpected ways social listening can help your business

Awario

In this article, we'll look at how you can use social listening to improve your marketing, SEO, competitor research, and head hunting

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Microdosed Mindfulness?

Janet Fouts

“I don’t have time for that mindfulness stuff” said a friend not too long ago. I sighed. I get this a lot, so I thought I’d share my answer here. “OK, but how do you have time to NOT be mindful? Remember the last time you tripped on the sidewalk as you were walking along.

Instagram Launches New Professional Dashboard, Helping Creators Make a Living

Social Media Today

Instagram wants to help people turn their passions into a profit. With the launch of Instagram's Professional Dashboard, brands and individual creators can find tools and resources to grow their business through the centralized hub

Why Marketing needs to change

Audiense

There’s no better way to emotionally connect with people than through events, and brand events are most effective when integrated with content and streaming. Audience Intelligence

How to Get Focused and Stay Motivated With These Science-Backed Tips

agora pulse

Bonus Material: Free SMART Goals Ebook. Need proven actionable advice to help you to stay motivated as a social media manager and remain focused? Our tips can help! We all fall into a slump sometimes and can feel like we’re in a rut. That can be a slippery slope, though.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Essential digital marketing trends for 2021

Awario

Let's go through the main marketing trends we expect to see this year and break down how you can apply them to your own digital marketing strategy

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year.

Delivering on The Promise of Artificial Intelligence

The Realtime Report

Delivering on The Promise of. Artificial Intelligence. “We We know how we want our companies to work. Enterprises ought to be customer-focused, responsive, and digital. They should deliver to each employee and customer exactly what they need, at the moment they need it.

Facebook's Daily Active Usage Has Stalled in the US - A Sign of Concern for The Social Network?

Social Media Today

Facebook's daily active usage remained flat in the US throughout 2020. Is that a concern for The Social Network

[PODCAST] Data Stories: Leaders at Work - 2nd episode with Jackie Cuyvers

Audiense

Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome , founder of insight-intelligence.com and The Insight Network , co-organised by Audiense.

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Uh-Oh, Instagram Features You’re Forgetting to Use

agora pulse

Bonus Materials: FREE Instagram Strategy Ebook. Are you using Instagram as thoroughly as you can? Social media managers often overlook these important Instagram features. Make sure you don’t!

Social listening guide for outsourcing companies

Awario

In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis

10 Most Effective Ways to Negotiate with Influencers

Social Media Strategies Summit

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year.