Facebook Ads Attribution and iOS 14
Jon Loomer
JANUARY 29, 2021
When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. While this could at least partially be attributed to performance, the primary reason will be a fundamental change in Facebook ads attribution. Let’s discuss why this is and what you should expect.
Let's personalize your content