January, 2021

Nearly 10 Reflections and Lessons from 2020

Dave Fleet

Photo by Anthony Tori. I’m not usually one for new year’s resolutions but after the last dreadful year I found myself reflecting on what I’ve learned and what I can do better. I don’t have a nice neat list of ten because, well, that’s not how it shook out. But here’s what I’ve got. #1:

Como construir resiliência de marketing com a tecnologia?

Visually SM

Quando os tempos estão bons, empresas podem surgir, crescer e prosperar. Há bastante para todos, e é só uma questão de buscar o seu pedaço do bolo. Porém, quando os tempos são difíceis, começamos a ver do que esses negócios são realmente feitos.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Facebook Explains How the News Feed Predicts What We Want to See

Social Media Today

Facebook takes us on a tour of the master AI system built to keep us scrolling. Learn how the news feed uses our activity to predict what we want to see and more

Feed 170

10 Social Media Tactics Marketers Need to Stop in 2021

Ignite Social Media

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. But what are some of those bad habits?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Bonus Material: Free Social Content Calendar. So many responsibilities! So much to do! How can a social media manager do it all? By maintaining a well-balanced schedule. Here’s a look at the daily routine of a social media manager.

More Trending

Hello world!

Dave Fleet

Welcome to WordPress. This is your first post. Edit or delete it, then start writing

O que são Branded Keywords e por que elas são tão importantes para o Marketing de Conteúdo

Visually SM

Uma estratégia de Marketing de Conteúdo busca resultados consistentes e leads que estejam alinhados com os diferenciais do negócio, certo? Em estágios mais avançados de seu funil, portanto, a escolha correta das Branded Keywords fará toda a diferença.

FAQ 130

Facebook's Removing the 'Our Story' Section from Pages Next Month

Social Media Today

Facebook is removing the 'Our Story' section from Pages next month, which will change how your content is presented to Page visitors

Best Practices for Social Media Live Events

Ignite Social Media

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Be More Creative When You Feel Anything but Creative

agora pulse

Bonus Material: Free Social Media Content Calendar. Do you need to be more creative but you’re not inspired? We’ve got some tips to help you be creative when you don’t feel like it. Creativity is key to a successful digital marketing campaign.

Film 134

How to Use Facebook Messenger for Business

Socialized

Messenger is an indispensable Facebook feature for over 1.3 billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. In the last three months, including its test, 61% of U.S.

How To 130

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

Guest post by Willi Mays. While every business has access to marketing data, the capability to use that information varies widely.

What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Word of mouth has always been something important in marketing. People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. Spontaneous manifestations about a company draw attention.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021

Social Media Today

Looking to update your approach to the major social platforms? Here are some notes on best posting practices to keep in mind

7 unexpected ways social listening can help your business

Awario

In this article, we'll look at how you can use social listening to improve your marketing, SEO, competitor research, and head hunting

SEO 125

How to Use Alt Text to Optimize Social Images and Win More Search Visibility

agora pulse

Bonus Material: Free SMART Goals Ebook. Grow your understanding of alt text … and grow your traffic. Here’s a look at the oft-ignored alt text and how you can use it to boost search visibility.

How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising.

Apple 122

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Social Dilemma and How to Take Back Control of Our Minds

Audiense

Social media has changed everything – from the way we do business to the way we interact with others. Politicians and celebrities alike use social media to talk directly to their audience and connect with them on a more personal level. Similarly, brands are also leveraging it due to this very reason.

Microdosed Mindfulness?

Janet Fouts

“I don’t have time for that mindfulness stuff” said a friend not too long ago. I sighed. I get this a lot, so I thought I’d share my answer here. “OK, but how do you have time to NOT be mindful? Remember the last time you tripped on the sidewalk as you were walking along.

7 Digital Marketing Trends of Focus for 2021

Social Media Today

These seven trends are set to see major focus in digital marketing over the next 12 months

Trends 170

Essential digital marketing trends for 2021

Awario

Let's go through the main marketing trends we expect to see this year and break down how you can apply them to your own digital marketing strategy

Trends 124

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Delivering on The Promise of Artificial Intelligence

The Realtime Report

Delivering on The Promise of. Artificial Intelligence. “We We know how we want our companies to work. Enterprises ought to be customer-focused, responsive, and digital. They should deliver to each employee and customer exactly what they need, at the moment they need it.

Uh-Oh, Instagram Features You’re Forgetting to Use

agora pulse

Bonus Materials: FREE Instagram Strategy Ebook. Are you using Instagram as thoroughly as you can? Social media managers often overlook these important Instagram features. Make sure you don’t!

Why Marketing needs to change

Audiense

There’s no better way to emotionally connect with people than through events, and brand events are most effective when integrated with content and streaming. Audience Intelligence

18 Impactful Black Creators to Follow on Social Media

Later

This is the year of amplified voices, and Black creators are using their social platforms to inspire, innovate, and educate others. . From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry.

Instagram Provides New Tips on How to Create Engaging Reels Content

Social Media Today

Instagram has shared some new tips on how to create effective Reels content

Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year.

Brand Activism on Social Media: How to Approach Social Justice Messaging in 2021

Ignite Social Media

Diversity. Inclusion. Equality. Unconscious bias. Equity. The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice.

How to Get Focused and Stay Motivated With These Science-Backed Tips

agora pulse

Bonus Material: Free SMART Goals Ebook. Need proven actionable advice to help you to stay motivated as a social media manager and remain focused? Our tips can help! We all fall into a slump sometimes and can feel like we’re in a rut. That can be a slippery slope, though.