May, 2019

Building A Strong Brand Relationship With Millennials

The Realtime Report

Building A Strong Brand Relationship With Millennials. Brand loyalty is something every small or large business is seeking. Having loyal customers that can deliberately serve as brand ambassadors for your business is essential, especially in the era of micro influencers. Today, when there are multiple brands in every industry imaginable it is hard to establish a brand and keep it top of mind of the customers.

8 Ways That Your Social Media Content is Annoying Your Audience

Social Media Today

While social media communication is evolving, there are still some common errors brands make in their social content approach

Brands 132

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The New Facebook Is Coming: What You Need to Know About F8

agora pulse

Armies of developers assaulted the seven kingdoms of Facebook this week as Mark Zuckerberg’s team hosted 2019’s F8—a conference specifically for Facebook developers. While gorging on feasts and drink, the throng heard tell of something amazing, something impossible, something … different. Zuckerberg shared that, in the history of Facebook, there have been four major redesigns and developments. 2019 will mark the 5th, and is therefore referred to as FB5.

Groups 131

Instagram announced new designs in Explore

Sherrilynne Starkie

Instagram is introducing new designs in Explore to improve the discovery experience. The new navigation bar features shortcuts to IGTV and Shopping followed by topic channels tailored to the user’s interests, such as Food, Art and Travel. IGTV” and “Shop” shortcuts are pinned to the front of the bar. These changes are a boon to brands looking to build Instagram as a direct sales channel. The Explore grid now features Stories too. The changes are just starting to roll out.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. 2018 SBA reports show there are 30.2 million SMBs in the US , 90% of which analysts say fail. One of the reasons for this is brand deafness.

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat.

SEO 175

More Trending

Social Media Content Tips That Will Take You To Victory Lane

Firebelly

It’s race month here in Indianapolis! We’re revving up our social media engines and heading for victory lane. Don’t let social media content pit stops hold you back from earning your brand a win. Use these tips when creating your next content calendar. Remember your goals To create successful social media content, you need to […]. The post Social Media Content Tips That Will Take You To Victory Lane appeared first on Social Media Marketing Agency | Firebelly Marketing.

Tips 159

7 Social Media Content Writing Tips

Social Media Today

Looking to improve your social media content performance? Check out these tips from contributor Melonie Dodaro

Tips 132

F8: Facebook says the future is private

Sherrilynne Starkie

This week, more than 5,000 developers, creators and entrepreneurs from around the world came together for F8 , Facebook’s annual conference about the future of technology. At the conference, Messenger announced several new products and features to help create closer ties between people, businesses and developers. WhatsApp launched an integrated catalogue where businesses can showcase and sell their goods.

Top Digital Customer Experience (CX) Trends for 2019

Waxing UnLyrical

Guest Post by Angela White. In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses. With the dawn of a new year and along with it, innumerable opportunities for improvement, the digital customer experience is bound to be a witness to a few significant trends.

Trends 150

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

PR Career Paths: Top Skills for Communications Grads?

Meltwater - PR

As we head into graduation season, many newly minted PR professionals are hitting the job market and wondering about the best steps to take as they embark on PR career… Read More >>>. PR & Comms Career Development Digital Transformation

Skills 131

Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

Guest post by Marie Johnson. If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report. Photo by Oleg Magni from Pexels.

B2B 137

Five Reasons Your Business Benefits From Dropshipping

The Realtime Report

Five Reasons Your Business Benefits From Dropshipping. Dropshipping is one way to help grow your business and make a profit. Essentially, dropshipping lets you take advantage of the e-commerce marketplace without having to maintain stock. The retailer can sell multiple products without needing the inventory to ship to customers. The dropshipper handles the details of manufacturing and distribution creating many benefits for the wholesale merchant and the wholesale buyers.

Retail 125

15 Incredible Tools You Never Thought You Needed

Social Media Today

Need tools? The right apps can significantly improve your productivity - check out this list from contributor Larry Kim

Tools 131

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

On 1310news Powerlunch

Sherrilynne Starkie

Once a month or so Mark Sutcliffe invites me on the PowerLunch. It’s a show where business people discuss the current events and the news stories of the day. Yesterday I joined Mark and Live Work Play Co-Leader Keenan Wellar and we discussed: Robert Muller’s brief statement to media. Ontario high school class sizes. proposed renovations at the Chateau Laurier hotel. Facebook and the Canadian parliamentary hearings on privacy and.

Volunteers Make The World Go Round: Communicating Effectively for Impact

Waxing UnLyrical

Guest Post by Paula Newbaker. Volunteering is good for everyone! Your nonprofit, your employees, the cause and the volunteers themselves! In fact, it has been scientifically proven that volunteering is good for your health. Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. Adults over age 50 who volunteered on a regular basis were less likely to develop high blood pressure than non-volunteers.

How to Wade Through Facebook’s Declining Organic Reach

agora pulse

In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In fact, the study revealed that the reach per post had fallen by a whopping 42% as compared to the previous year. What was even more alarming for business owners and marketers was the announcement that Facebook made at the start of 2018.

5 Key Ways Social Media Impacts the Customer Journey

Ignite Social Media

Did you read our series on how to create content for the customer journey? If not, read that first! You can check it out here. Creating content with each stage of the customer journey in mind is important, but it’s also vital to consider how social impacts the customer journey. At first glance, it seems fairly easy – market your product or brand so that people see it and buy it. While we all wish it was that simple, we know it’s not.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Benefits of Taking Your Business To A Trade Show

The Realtime Report

Benefits of Taking Your Business To A Trade Show. There comes a time when businesses large and small need to look at how their company is performing. How are the people who are interested in your products converting into customers? What can you do to attract more leads to help boost your profits? One solution is to attend a trade show and plan to become an exhibitor. With the help of social media and a trade show blog , this will help your business visually market your brand.

New Study Looks at Rising Facebook Video Trends, Based on 9 Million Uploads

Social Media Today

A new report from SocialInsider has looked at rising Facebook video trends, and revealed some interesting considerations and insights

Study 131

Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. The new design puts a website’s branding front and center, helping users better understand where the information is coming from. Site owners can learn more about how to choose their preferred icon for organic listings here. Bolded ad labels at the top of the card alongside the web address helps differentiate organic from paid search results.

Mobile 150

Eight Tips for Increasing PR Coverage

Meltwater

Landing PR coverage can be tricky, even for some of the biggest brands. It’s easy to see how "cool" brands, like Apple, Nike or ASOS can find stories that would… Read More >>>.

Apple 114

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Critical Social Media Facts About Stories That You Need to Know Right Now

agora pulse

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. The feature, which allowed users to string together photos and videos into an ephemeral collection that would disappear after 24 hours, was novel and fun—but did not feel like the sort of thing that would be adopted widely. How times have changed! Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. But exactly how widely used is the Stories feature ?

Survey 119

Why You Need a Crisis Communications Plan Before Crisis Strikes—and What to Include in It

Meltwater - PR

“Always expect the unexpected” should be every communications professional’s mantra, yet more often than not companies appear blindsided by issues they should have seen coming (hint: using a crisis communications… Read More >>>. Enterprise Executives PR & Comms Crisis Management Risk Management

Issues 114

What’s New with Facebook Groups

Ignite Social Media

Facebook Groups bring together people with shared likes and interests, allowing them to engage in a smaller, more private space. This isn’t a new feature – it’s actually been around for a while – but new updates announced during the F8 conference look to put Facebook Groups front-and-center on the social platform. A new Facebook layout is among the updates. announced during the conference and helps bring Groups into the spotlight with a redesigned tab.

Groups 113

5 Metrics Which Prove Your Content Marketing Efforts are Failing (and How to Revive Them)

Social Media Today

Without definitive goals - and measurable elements - you won't be able to maximize your content efforts

Instagram launches @shop profile

Sherrilynne Starkie

Instagram launched a new @shop account to curate shoppable posts earlier this week. Content featured on this account will be 100 per cent community-trends driven and is supposed to be as a real-time indicator of what’s new and cool. It features FeelJeans, Cafuné, TheLipBar and more, linking to product pages which list the item’s price and a link to purchase the product. This is another step Instagram is taking in building its e-commerce capacities.

7 Things to Know When Starting a Business

The Realtime Report

7 Things to Know When Starting a Business. According to the Small Business Administration, 30% of new businesses fail within the first year. That statistic can be intimidating for aspiring entrepreneurs, but it should not deter you from pursuing your passion. What if Henry Ford or Steve Jobs had given up on their dreams? Where would we be without mainstream automobiles and iPhones?

Jenn Herman’s Three Favorite Not-So-Secret Instagram Tips for You

agora pulse

Recently, we had Instagram expert Jenn Herman explore Agorapulse’s new Instagram features on a Facebook Live. During that broadcast, she gave us Instagram tips that were so good, we have to share them—especially because they were told to us like we’re best friends swapping awesome ideas. Want to learn some of Jenn’s tips for getting more reach and engagement? Then read on! Is Tagging Users a Good Idea?

A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Guest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow. And, the more we grow, the more we give. We want to do work that matters with people we like. We want to be impactful. And that is why we partnered with the Harmony Project. Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service.

How Recent LinkedIn Updates Can Be Leveraged to Engage Your Audience

Ignite Social Media

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off. To better understand these new offerings and their implications for brands, we’re diving in to how recent LinkedIn updates can be leveraged to engage your audience. LinkedIn Live.

New Report Shows Facebook Engagement in Gradual Decline, as Instagram Rises

Social Media Today

A new report from eMarketer has shown that Facebook engagement is in decline, and looks set to continue that trend into the next two years

Report 131