October, 2017

Ultimate Guide to B2B Social Media Marketing in 2017

Meltwater

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.

B2B 266

My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime.

Team 227

Something new coming soon!

Sherrilynne Starkie

Watch this space for something new coming soon! Featured Headline Ottawa Marketing PR

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors.

List 194

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Got Facebook and Instagram Video Viewers? Here’s How to Retarget Them.

agora pulse

Are you posting more video to Facebook and Instagram these days? If so, pat yourself on the back! Regardless of whether you’ve created videos for organic traction or paid campaigns, you developed a valuable asset which you can now use for retargeting via Facebook and Instagram Ads.

How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101

Pam Moore

You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it.

More Trending

Lessons in PR Measurement: 4 Ways to Keep Up with New Trends

Meltwater

One of the most important relationships in PR is the cooperative one between public relations… Read More.

Trends 165

Best Practices For Managing A Social Media Crisis

Firebelly

A social media crisis is bound to happen at some point to your brand. This could be as small as a negative review/comment or as big as when Adidas tweeted , “Congrats you survived the Boston Marathon.”

Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps.

Mobile 156

What To Do If Your Facebook Audience Speaks Multiple Languages

agora pulse

The world is full of rich, diverse cultures and beautiful languages. That is to our benefit. But as a business, what happens when you are fortunate enough to have an audience so diverse that they speak multiple primary languages?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Here’s How to Make Time for Social Media Even if Your Schedule Says NO!

Pam Moore

“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! We work with solo entrepreneurs to Fortune 10 brands and I can tell you there is not one client who has ever stated this to us. Usually it's the opposite.

Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. I have other opinions.

Feed 164

How to Gauge REAL Influence In A Noisy World

Meltwater

The term influencer used to mean someone who wielded great power and authority over their… Read More.

How To Create an Article That Is Impossible Not to Share

SocialFish

It would be impossible to know what the most shared blog post of all time would be, given the sheer volume of posts (including viral ones) that are released every single day. But if there is one website that embodies popular posts as a concept, it has to be Buzzfeed.

How To 152

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Marketing Is Made Easier With A Great Website Design

The Realtime Report

Marketing Is Made Easier With A Great Website Design. If you’re getting ready to build your first website, you might think that the only role of site design is to make your website good looking and easy to navigate and use.

Our Very Worst Social Media Fails: The Expert Roundup

agora pulse

With so many so-called social media gurus out there, it’s hard for mere mortals not to have “imposter syndrome.” ” Should we be trusted with others’ social media accounts? Should call ourselves an expert on our Website if we’re not perfect?

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat.

Dynamic Creative for Facebook Ads

Jon Loomer

Assembling the perfect, most effective combination of creative for Facebook ads is a time-consuming process for advertisers. Thanks to Dynamic Creative , that process just got a whole lot easier. Which image works best? Should you use short or long text? How about your headline?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

7 Ways to Maximize Digital PR

Meltwater

Public Relations has changed dramatically over the past decade. It has grown and matured as… Read More.

159

[Cool infographic Friday] WTF is #GivingTuesday?

SocialFish

Via Ally360. Cool Infographic Friday Nimble Nonprofit

150

7 Rules of Typography in Emails

The Realtime Report

7 Rules of Typography in Emails. Have you ever felt yourself inspired with the well designed and perfect email? Most of us have. And I bet you thought about how to create such an email for your marketing campaign.

iPhone 147

Help – My Boss Wants My Facebook Strategy!

agora pulse

If it hasn’t happened to you yet then it probably will. That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having a documented strategy.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today?

Brands 167

Short Facebook Videos: An Experiment

Jon Loomer

If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos.

Video 147

PR Reporting: What to Do When Your Results Are Less Than Stellar

Meltwater

It’s happened. You planned and executed what you thought was going to be a stellar… Read More.

Report 150

The 7 Ways Brands Use Social Listening

Convince & Convert

Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?”

Brands 143

Get Ready! Two Unforgettable Days in Your Association Tech Future

SocialFish

Expect the Unexpected at the Upcoming AMS Fest. AMS Fest is a one-of-a-kind event. No, seriously, we don’t say that lightly. It’s two days of your association career that you won’t forget.

API 140

Should My Business Bother To Have Social Media KPIs?

agora pulse

Most marketers know what KPIs are. For foggy brains, Google “Key Performance Indicators.”). ”). And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart companies insist on using them.

CPI 166

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries.

Brands 163

How To Create A Political Management Blog

The Realtime Report

How To Create A Political Management Blog.

How to Engage with Journalists on Social Media

Meltwater

Ten years ago, before media databases and Google-able phone numbers, the hardest task of any… Read More.

Why WE’s “President of International” is Completely Wrong About PR

Waxing UnLyrical

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here?