October, 2017

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My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime. Over the last seven years at Edelman I’ve gone from leading a local office team of a dozen or so, to leading a national, multi-office team of more than 50 people across Canada.

Team 186
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Ultimate Guide to B2B Social Media Marketing in 2017

Meltwater

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.

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The 7 Ways Brands Use Social Listening

Convince & Convert

Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Fast forward to today: The questions have become more complicated, and software has become a requirement for answering those questions.

Brands 194
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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. We want to help you understand how your Facebook posts get viewed on Facebook.

List 190
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. I have other opinions. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Facebook Explore Feed: The Launch.

Feed 167
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Agorapulse Review: How To Make Social Media Management Easy

The Social Media Hat

Tired of using 16 different tools to try to manage your social media activity? Frustrated with the amount of time you’re spending without seeing real results? This Agorapulse Review will help.

More Trending

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How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101

Pam Moore

You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign.

Policies 167
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Why You Will See More In-App Integration in Social Media

Jenn's Trends

For many, it seems like lately we’ve been seeing more instances where social media sites are enabling us to do more directly within the platforms. This in-app integration on social media isn’t really new, but it is gaining steam. This was my prediction for trends in 2017 and it’s my prediction again for what we’ll […]. The post Why You Will See More In-App Integration in Social Media appeared first on Jenn's Trends.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category.

Mobile 140
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7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

Instagram is a fantastic platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage in their development. With more than 600 million users , it’s a gold mine for connecting with your current and potential customers. Over half of millennials are active users on Instagram. You might be thinking, “Why do I want to target millennials?

B2B 158
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Raise Your Game: A Step-By-Step Guide To Gamification Marketing

The Social Media Hat

Marketers have been using gamification techniques since the very first shop owner decided to implement an incentive to trigger the word-of-mouth as a way to promote his products. Here's how you can too.

Marketing 167
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Short Facebook Videos: An Experiment

Jon Loomer

If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. Background: I Hate Videos. Let’s be clear: I get it.

Video 154
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Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners.

Brands 167
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What the Social Media Lab Has Brewed This October

agora pulse

Did you know that we here at Agorapulse have a Social Media Lab dedicated to applying the scientific method to social media marketing “best practices?” Each week, we present our findings on social media managers’ pressing questions about social media marketing. Here’s what we revealed last month. 1. Is it Better to Send Quora Ads Traffic to a Blog Post or a Landing Page?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Best Practices For Managing A Social Media Crisis

Firebelly

A social media crisis is bound to happen at some point to your brand. This could be as small as a negative review/comment or as big as when Adidas tweeted , “Congrats you survived the Boston Marathon.” What ever your crisis is, be prepared to handle it with these tips: Plan Ahead As the saying goes,“Prepare for the worst, hope for the best.” Being prepared is the first step to surviving a social media crisis!

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Marketing Is Made Easier With A Great Website Design

The Realtime Report

Marketing Is Made Easier With A Great Website Design. If you’re getting ready to build your first website, you might think that the only role of site design is to make your website good looking and easy to navigate and use. The fact you might be missing though is that great site design is also a critical element of marketing. Here are just some of the ways that website design can help you market your products or services.

Marketing 141
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3 Brilliant Improvements to Agorapulse You Are Going To Love

The Social Media Hat

There have been some major changes and improvements to Agorapulse with their latest version, and these are the 3 most brilliant ones for social media management.

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How and When to Archive Instagram Posts

Jenn's Trends

Earlier this year, Instagram introduced a feature called “Archive” which allows you to hide Instagram posts from your gallery, but not actually delete them. I’ll be the first to admit that when the ability to archive Instagram posts rolled out, I was like, “why?” Like, who needs this, and why do any of us care? […].

Instagram 141
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Here’s How to Make Time for Social Media Even if Your Schedule Says NO!

Pam Moore

“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! We work with solo entrepreneurs to Fortune 10 brands and I can tell you there is not one client who has ever stated this to us. Usually it's the opposite. Their schedules are already packed. They are stressed as they know they need to turn up their efforts with social media if they want to be in business 5 years from now.

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Why Am I Losing Instagram Followers?

agora pulse

It feels great to launch an Instagram account, start posting, and watch the follower count go up—“they like me, they really like me!” People value your content enough to want to follow you so more of what you’re posting will show up in their Instagram feeds. What doesn’t feel good? When you see that number sliding back down. On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.

Instagram 139
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Facebook Lead Ads Form: Customize Thank You Screen

Jon Loomer

Facebook Lead Ads were launched more than two years ago , and they’ve been an important tool in my advertising toolbox. However, there’s been one minor annoyance with these ads: The thank you screen. That annoyance is no more. Let’s take a look at what has changed… The Old Thank You Screen. First, here’s a quick refresher of how Facebook Lead Ads work… A Facebook Lead Ad looks like your typical link ad within the news feed.

Facebook 135
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7 Rules of Typography in Emails

The Realtime Report

7 Rules of Typography in Emails. Have you ever felt yourself inspired with the well designed and perfect email? Most of us have. And I bet you thought about how to create such an email for your marketing campaign. While creating visual images may require some specific skills and muse, writing and formatting the text is not rocket science. To follow several basic tips is all you need to build an email which is going to improve your conversion rates sharply.

Examples 135
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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3 Ways “Vlog Like A Boss” Will Make You A Better Vlogger

The Social Media Hat

In this marketing book review, we look at how "Vlog Like A Boss" by Amy Schmittauer can help anyone with a camera and the right attitude become a vlogger.

Review 167
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Takeaways from Social Media Mashup 2017

Jenn's Trends

If you didn’t already know, I’m a total conference dork. I love a good conference! So, when I get invited to speak at a conference, I usually try to attend as much of the event as possible. This week, I was invited to speak at the Ragan Communications Social Media Mashup conference at Disneyland. Now, […]. The post Takeaways from Social Media Mashup 2017 appeared first on Jenn's Trends.

Mashup 140
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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.

Strategy 166
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Got Facebook and Instagram Video Viewers? Here’s How to Retarget Them.

agora pulse

Are you posting more video to Facebook and Instagram these days? If so, pat yourself on the back! Regardless of whether you’ve created videos for organic traction or paid campaigns, you developed a valuable asset which you can now use for retargeting via Facebook and Instagram Ads. Those people who watch your videos (particularly a those who watch a high percentage) are usually part of your most highly engaged audience.

Instagram 138
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Lessons in PR Measurement: 4 Ways to Keep Up with New Trends

Meltwater

One of the most important relationships in PR is the cooperative one between public relations… Read More.

Trends 161
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How To Create A Political Management Blog

The Realtime Report

How To Create A Political Management Blog. Whether you’re working in politics, studying for your online masters in political science, or simply have an interest in politics and the government, starting a political blog can be an excellent hobby that could even open up opportunities for you when it comes to your future career. This is especially true for political management students.

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How To Use Powerful Link Retargeting To Grow Your Business

The Social Media Hat

This article will explain what Link Retargeting is and how it works, and then provide three specific ways to use it to grow your business.

How To 167
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Why Your Offline Business Requires Online Marketing

Social Media Marketing

You have a business of your own, which brings a regular income, and everything seems to be fine but… You heard of promotion online. Perhaps specialists offering their services applied to you. The price was high enough and many promises were given. A question comes out, is it trustworthy? More than likely that your main ways to get a client interested are traditional advertisement (radio, banners, and flyers) and marketing buzz.

Marketing 120
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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It's in our DNA to want to connect with other human beings who believe in the same things we do. It's these common foundations that weave the threads for relationships, trust and community.

Brands 166