October, 2017

Ultimate Guide to B2B Social Media Marketing in 2017

Meltwater

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.

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Get Ready! Two Unforgettable Days in Your Association Tech Future

SocialFish

Expect the Unexpected at the Upcoming AMS Fest. AMS Fest is a one-of-a-kind event. No, seriously, we don’t say that lightly. It’s two days of your association career that you won’t forget.

API 57

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors.

News 49

Can AdWords Be Good For Promoting Your eBook Site?

The Realtime Report

Can AdWords Be Good For Promoting Your eBook Site? While self publishing lowers the barrier to publication for ebooks, authors and ebook site owners also have the responsibility of marketing titles on their own. Without the might of a large a publishing house in your favor, the task falls upon you.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

[Cool infographic Friday] WTF is #GivingTuesday?

SocialFish

Via Ally360. Cool Infographic Friday Nimble Nonprofit

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Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. Everyone makes it to the starting line and yet very few make it to the finish line.

B2B 28

My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime.

The 7 Ways Brands Use Social Listening

Convince & Convert

Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

Last Tuesday news spread across the globe that women would be permitted to drive in Saudi Arabia from June 2018. Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry.

Lessons in PR Measurement: 4 Ways to Keep Up with New Trends

Meltwater

One of the most important relationships in PR is the cooperative one between public relations… Read More.

10 Reasons to Attend SURGE 2017

SocialFish

SURGE 2017 is an experiment in collaborative innovation. It is a free virtual summit running on November 7 th -9 th , was inspired by the association community, envisioned in conversations with people throughout the industry, and planned and created through teamwork and cooperation.

Dynamic Creative for Facebook Ads

Jon Loomer

Assembling the perfect, most effective combination of creative for Facebook ads is a time-consuming process for advertisers. Thanks to Dynamic Creative , that process just got a whole lot easier. Which image works best? Should you use short or long text? How about your headline?

A World Gone Social

Learn how companies must adapt to survive.

Should My Business Bother To Have Social Media KPIs?

agora pulse

Most marketers know what KPIs are. For foggy brains, Google “Key Performance Indicators.”). ”). And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart companies insist on using them.

7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

Instagram is a fantastic platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage in their development. With more than 600 million users , it’s a gold mine for connecting with your current and potential customers.

Does Social Media Activism work? Social Media for Awareness Raising #metoo

Laurel Papworth

Will the Harvey Weinstein issue raise awareness or bury us in memes? Social media and in particular Facebook & Twitter raising awareness of issues that womens’ nonprofits have being trying to direct attention to FOREVER.

Meme 21

7 Facebook Messenger Marketing Strategies You Can Try Today

Buffer Social

There are now more than 1.3 billion people using Facebook Messenger every month 1 Techcrunch , 2017. Yes, billion with a b! Have you considered the possibility of using it for your marketing? We certainly have.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Create an Article That Is Impossible Not to Share

SocialFish

It would be impossible to know what the most shared blog post of all time would be, given the sheer volume of posts (including viral ones) that are released every single day. But if there is one website that embodies popular posts as a concept, it has to be Buzzfeed.

How to Use LinkedIn For Business Marketing

Social Media Marketing

LinkedIn is a powerful tool and it can colossally help marketers. It’s super easy to build connections and grow your business efficiently with LinkedIn. Earlier this site was just for professional contacts but was wondrous to see uses of LinkedIn for business purpose.

Tips 20

Our Very Worst Social Media Fails: The Expert Roundup

agora pulse

With so many so-called social media gurus out there, it’s hard for mere mortals not to have “imposter syndrome.” ” Should we be trusted with others’ social media accounts? Should call ourselves an expert on our Website if we’re not perfect?

Social Media Conferences to Attend in 2018

Ignite Social Media

As 2017 is quickly coming to a close, it is time to start planning for 2018. In your plans, you should begin considering which social media conferences you want to attend next year. There are a lot of different conferences to choose from and it can be an overwhelming decision.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

19 Steps To Social Selling [INFOGRAPHIC]

Social Selling Masters

These 19 steps to social selling on LinkedIn are a great way to make sure you add value and are positioned as an expert in your field.

13 Fantastic Places to Find Background Music for Your Video Content

Buffer Social

Many experts predicted that 2017-2018 would be the “age of video marketing on social media ” and the data is showing that they were overwhelmingly correct.

Hearing an Echo in the Voice AI Wilderness

SocialFish

This post originally appeared on Amplified Growth. ——–. How did you find out what the weather would be like today? Did you ask the air? Did it answer back? Chances are good that if you didn’t ask a voice-assisted device about the weather this morning, you will be soon.

5 Top Social Media Podcasts Every Marketer Should Listen To

Socially Sorted

If you are looking for social media podcasts then you’re in the right place. In this post I share 5 of my “top” podcasts to listen to for social media strategy. Each podcast shares practical, actionable tips and tools for getting results with social media for. // Read More.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Leveraging LinkedIn Influencers to Boost your Company Profile and Brand

Devumi

One group of professionals that you definitely want to attract on LinkedIn are influencers. These well-respected members of the community can help a lot in boosting your brand’s prominence. Find out how you can reach out to and take advantage of LinkedIn influencers to grow your brand today.

More than Rumours: Facebook Changes #Australia

Laurel Papworth

For my students: So Facebook has around 1,000 to 1,500 versions running at anyone time (split A/B testing of interface, algorithms etc). Some of the interface changes I am seeing or have seen: . ENGAGEMENT swapped out for Likes in the public facing ‘numbers’ area of a Page.

How To Share All Your Evergreen Posts To Every Social Network Forever

The Social Media Hat

Using just a couple of tools, you will be able to set up an unlimited recurring queue of evergreen posts to all of your social networks

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Why Am I Losing Instagram Followers?

agora pulse

It feels great to launch an Instagram account, start posting, and watch the follower count go up—“they like me, they really like me!” People value your content enough to want to follow you so more of what you’re posting will show up in their Instagram feeds. What doesn’t feel good?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.