October, 2012

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Headline from CNN. Bad things can happen to any business or brand. You do your best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things still don’t go as planned and something, someone screws-up.

Brands 156

70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. And within these categories, the gap between the two social networks is quite large.

Buy 146

Trending Sources

14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? A combination of all of the above?

How the Internet has Changed in the Last 10 Years [Infographic]

Pamorama

It’s time to appreciate how far we’ve come in the last ten years. Here’s an interesting infographic that has been making the rounds across social media for the last two weeks. It visualizes the spectacular rise of the Internet in just 10 years. In 2002, the Internet boasted 569 million users, which translated to 9.1% [.]. Brand Branding Infographics Marketing Social Media

Giant: FREE Light & Fit Greek Zero Yogurt + Moneymaker Thru 1/18!

Giant Food Store Coupon Matchups & Deals

More Trending

89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review.

Data 131

What Online Marketers Can Learn From the Red Bull Jump

Janet Fouts

Yesterday was a momentous event in advertising history. Felix Baumgartner achieved the world record for his jump from 120,000 feet and broke the sound barrier with speeds recorded over 800 MPH, all backed by Red Bull. Certainly in this case RedBull can say it #Givesyouwings!

The True Secret of Networking and Making Business Connections

Waxing UnLyrical

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. I hope I’ll have the time/mind space to write more about my experience(s) there, but this is something I’ve been thinking about, and wanted to share.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off?

Dollar General Coupon Matchups – Week Of 01/07- 01/13

Dollar General Coupon Matchups & Deals

The Significance of a Social Media Revolt: How Binders Full of Women Exploded

Techipedia: Tamar Weinberg

This is a guest post by Ralph Fascitelli. As many are aware, within 24 hours after the second presidential debate, an amazing, visceral, flash movement on Facebook had exceeded a third of a million fans.

Five Social Media Haters We Love To Hate

Firebelly

Social media haters are familiar to those of us who do social media on a regular basis. These are the people who, for whatever reason, aren’t just content to never use social media, but think that everyone else is a raging lunatic for even using it.

Teens on Social Networks: Facebook Wins, But Twitter Is Narrowing the Gap

The Realtime Report

A recent Piper Jaffray survey of American teens revealed that Facebook is still the most popular social network among this age group – but Twitter is following close behind.

Social Media Marketing Has a Major Influence on Moms’ Buying

Pamorama

Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].

Buy 90

NEW Giant Ad Scan For 1/12/18 Is Here!

Giant Food Store Coupon Matchups & Deals

Creating Great Video Without the “Shoot”

Waxing UnLyrical

Guest post by Sue O’Hora. Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways.

Video 97

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior.

Buy 123

Fitting The Social Media Cube into a Round Marketing Strategy

Unspoken

It sounds like the opening line of a corny joke. What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest?

Hurricane Sandy & Social Media: 5 Must-Reads

Firebelly

When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. Facebook, Twitter abuzz with Sandy chatter, photos.

SMS 88

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

The Space Shuttle Discovery lifts off from Kennedy Space Center in 2011. NASA regularly invites influential bloggers to document key events such as this one.

How to Improve Your Facebook Fan Engagement

Pamorama

Facebook marketing isn’t only about what you say — it’s also about when and how you say it. The key message from Buddy Media’s latest study, Strategies for Effective Wall Posts: A Timeline Analysis, is that brands aren’t taking full advantage of Facebook’s timeline. In the process, they’re missing opportunities to increase audience engagement. Facebook’s [.].

5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral.

Sites 86

Why Businesses Need Local SEO Optimization

Idaconcpts

In July 2012, Google Insights indicated that every second 3.5 people looked up SEO on Google. This means that 9.1 million Internet users are interested in SEO every month. The interest in SEO is ever-growing.

SEO 80

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Humanize Public Workshop, DC Tuesday 10/16

SocialFish

We are VERY excited to invite you to our very first public workshop. Join us on Tuesday!! We’re going to have a great discussion with some top execs who have been actively working through some of the concepts we talk about in Humanize, like collaboration, transparency, and social business.

Klout’s Effect On The Classroom, Your Career & More

Firebelly

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. For those who care, my own score is currently 56.) Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use.

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We’ve Updated Our Influence Measurement Guide

The Realtime Report

In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers.

How You Can Help Me Grow a Mo

Ari Herzog

A man dies from prostate cancer every 18.6 minutes. It is the second-leading cause of cancer death in men. This year, in 2012, more than 242,000 men will be diagnosed with prostate cancer and more than 28,000 men will die from it. My great-grandfather had prostate cancer.

Class 77

A World Gone Social

Learn how companies must adapt to survive.

Strategic Marketing of Managing Expectations

Unspoken

“Happiness is in expectations management.” ” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Facebook’s New Gifts Service: 5 Must-Reads

Firebelly

Facebook recently launched Facebook Gifts – a way to give real gifts to your virtual friends. Learn all about it in today’s 5 must-reads. Facebook unwraps new Gifts service. By Jon Swartz Facebook is hoping social-gift giving will be a revenue gift that keeps on giving.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.