October, 2012

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. The summit takes place November 1-3 at the Chateau Laurier in Ottawa.

Remembering Michael O’Connor Clarke

Dave Fleet

Michael O’Connor Clarke passed away this morning, sadly losing his battle with the esophagael cancer that he was diagnosed with this summer. I knew Michael both as a friend and as a colleague.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off?

How to Adjust to Facebook’s Changes in the EdgeRank Algorithm

Mindjumpers

During the past month, there has been a lot of discussions regarding the change in Facebook EdgeRank algorithm related to brand pages.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Shhh…Don’t Tell. You Can Still Post Your Tweets To Other Platforms

SocMed Sean

Shhh… photo courtesy of Sarah G on Flickr via Creative Commons license. Recently, Twitter has been behaving pretty anti-socially with their data.

More Trending

Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009.

Study 392

5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral.

Sites 273

[CASE STUDY] Is it worth paying to promote Facebook posts?

SocialFish

This is a guest post by Chad Davis, Social Media Director at the National Association of Home Builders, a recent SocialFish client. He kindly updated us on recent progress related to Facebook testing, and we thank him for allowing us to share this great info here on the blog.

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Either by developing their own app, such as Converse’s The Sampler or by sponsoring already existing apps, such as Procter & Gamble sponsoring SitOrSquat.

Mobile 279

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Headline from CNN. Bad things can happen to any business or brand. You do our best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things don’t go as planned and something, someone screws-up.

Brands 254

The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

This morning’s thought: “I now need to go back and look at all my recent SEO work.” ” I like the competition of search. Every day is different and you have the ability and or the chance to “win” so to speak.

SEO 251

New LinkedIn Endorsements

Sherrilynne Starkie

LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise.

Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

So what did you do last weekend? Partied? Slept all day? Relaxed? Took the kids & wife to the Mall? I’m sure whatever you did was interesting but I… … I attended Startup Weekend in New Delhi.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Are you strangling your community?

SocialFish

This is a guest post by Sarah Robinson, who wrote this fantastic post for us a while back. Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES.

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior.

Buy 275

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

Is Twitter Trying To Be Like Facebook?

Firebelly

Over the last month or so Twitter has designed its platform to compete with ever changing Facebook. Many have their opinions about the redesign, but it’s the right move for Twitter to allow users to tell their stories more visually.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference.

Review 384

10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

Monday, Oct. 15, will see me complete six months since I started at MSL Washington DC. I know many of you have wondered how I’ve been doing, and honestly, there’s no short answer to that question (though if you pressed me, I’d say “mostly good”).

Social Media is Changing Leadership [DATA]

SocialFish

We surveyed 505 individuals about social media and leadership, as part of ongoing research related to the concepts in our book Humanize: How People-centric Organizations Succeed in a Social World.

Data 254

New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

Yesterday, Facebook announced that a new structure of Global Pages is available for all brands working with Facebook.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Benefits of Walking

The Marketing Blog

Walk for Health - A multi-city walking event in Delhi, Mumbai and Bangalore powered by Max Bupa on 4th November 2012. Filed under: Infographic Tagged: max bupa , walk for health , walk4health , walking. Infographic max bupa walk for health walk4health walking

Visualizing Viral Imagery Spread On Facebook

Firebelly

Stamen , a design and technology studio, has put together a series of videos visualizing the spread of content (originally posted by George Takei) being shared across Facebook. The data used for the visualizations spans a three-month period from July to September.

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series.

Retail 365

From #HungertoHope on World Food Day

Waxing UnLyrical

As public relations professionals, there are a lot of different kinds of things we have to do, and not all of them are fun.

Humanize Public Workshop, DC Tuesday 10/16

SocialFish

We are VERY excited to invite you to our very first public workshop. Join us on Tuesday!! We’re going to have a great discussion with some top execs who have been actively working through some of the concepts we talk about in Humanize, like collaboration, transparency, and social business.

Facebook Testing ‘Want’ Button: What to Expect

Mindjumpers

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Headline from CNN. Bad things can happen to any business or brand. You do your best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things still don’t go as planned and something, someone screws-up.

Brands 208

Hurricane Sandy & Social Media: 5 Must-Reads

Firebelly

When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. Facebook, Twitter abuzz with Sandy chatter, photos.