Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid. Here are five ways to begin to shift your thinking from traditional communications to social communications.

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Harp Interactive

NOVEMBER 2, 2010

Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum!

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Social Media How To Engineering Strategy 337

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. This isn’t another overview post about how to search engine optimize a news release.

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News Google SEO Postrank 274

Mindjumpers

NOVEMBER 30, 2010

Tweet Guest blog written by Steffen Hedebrandt , who is passionate about entreneurship, networking, personal and professionel development. He currently works as a COO at VintageandRare.com. A few weeks ago, I did a blog post on PriceWaterhouseCoopers who are intensifying their recruiting through the social network LinkedIn. Fast forward a few days and I saw yet another corporate player starting to unleash the potential of the network.

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Social Media

Socialized

NOVEMBER 26, 2010

Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases. Utilize other online avenues and Websites to obtain information on potential claimants. Monitor any online activity pertaining to specific.

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SocialFish

NOVEMBER 22, 2010

We do a lot of work with associations to help them develop what we call social media triage (or escalation or response) charts. These are one-page flowcharts, which are easy to share with any staff who use social media, and they are meant to help front-line staff decide what is ok for them to respond to themselves, what might require escalation for someone else internally to respond to, and what might be better for someone in the community (a member) to respond to.

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Social Media Policies Case Study Communities 267

Justin Levy

NOVEMBER 20, 2010

When we talk about social media platforms there is a tendency to point to Twitter and Facebook as the platforms where we all agree that we spend a majority of our time online. When we need videos we go to YouTube. When we need photos we head over to Flickr. And when we need to update our professional resume, we head over to LinkedIn. But that’s exactly the issue.

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Waxing UnLyrical

NOVEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Veterans Day: A Granddaughter Remembers November 11th, 2010 Tweet The strong, silent type My grandfather never talked about the war. That’s him as a dashing young officer, right there. I should say “wars&# since, as first a Royal Indian Air Force and then an Indian Air Force officer, from which he retired as a Group Captain, he’d seen his fair s

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Almost Savvy

NOVEMBER 2, 2010

From the AlmostSavvy mailbag: Rod asks: “I’ve noticed that I’m able to see some people’s full LinkedIn profiles when clicking on their link, but when clicking on the link to my own profile, I see very little information. Do I need to have a paid membership to have everything visible&#. Excellent question, Rod! The good news is that this is easy to fix and it will cost you only a few minutes of your time (and that includes viewing the video below).

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LinkedIn How To Reputation News 258

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to C

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Types Content Case Study Press Release 255

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Social Media

SocialFish

NOVEMBER 11, 2010

* deep breath * There. I said it. And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking.

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Dave Fleet

NOVEMBER 26, 2010

Tweet I usually keep this blog to work-based content, but I’m making an exception today. My brother Simon lives with learning disabilities. Cornwall Council, which offers programs to help people in his situation find work, just produced this video about him. I have a tear in my eye right now. I couldn’t be more proud of my little bro’ Tags: personal.

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Justin Levy

NOVEMBER 19, 2010

This morning started like every morning usually does, with me taking Sasha outside for her morning walk before heading to the office. I use the time that I walk her in the morning to gather my thoughts for the day, check and process email, jump into Twitter for a minute or two and read Playbook. Sasha runs down the steps and outside with reckless disregard to my personal safety and therefore it can make it interesting to attempt to do all of those things while still trying to hold onto her leash

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Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? whatever, I never can tell) and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard ‘s The BrandBuilder Blog.

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Mindjumpers

NOVEMBER 22, 2010

Tweet. Through some time, we have been looking around for candidates to strengthen our creative team. The issue in finding the right creatives is actually finding out what skills you need to strengthen the team with – and it’s a creative team with sole focus on social media – so there is not a lot of knowledge “we did that – and that really worked well” around.

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Journal Technorati Skills Study 245

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to C

Types 255

Types Content Case Study Press Release 255

SocialFish

NOVEMBER 10, 2010

It seems like there are more nonprofits using WordPress not as a blog, but as a website platform. And that makes sense. If you’re a small nonprofit (Red Cross need not apply) you have limited resources. WordPress.Org (not.Com) seems to offer that right mix of features and usability that match your unique challenges. Easy To Use – If you can edit a Word Doc, you can publish webpages with WordPress.

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WordPress Platform RSS Hosting 252

Dave Fleet

NOVEMBER 8, 2010

Tweet Situation: When food writer Monica Gaudio discovered that Cooks Source magazine had lifted an article she’d written and printed it in the magazine, she emailed the magazine to inquire about how it had come about. When the editor of the magazine asked what she wanted, Gaudio told the. she wanted an apology and a $130 donation to the Columbia Journalism School as compensation.

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Public Domain Issues How To Policies 375

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Justin Levy

NOVEMBER 22, 2010

As we have traveled across the country over the past couple years we have met so many people especially small (to medium) business owners that are jumping up and down looking for help in generating more leads, increasing sales, getting more foot traffic, more reviews and more conversations about their products or services. When we’ve had the chance to sit down and chat with these people we’ve asked them where they needed help.

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Small Business Social Media Marketing Newsletter 251

Waxing UnLyrical

NOVEMBER 4, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Customize Your Blog’s Error Page in 5 Easy Steps November 4th, 2010 Tweet This is part of the Blogging for Grasshoppers series Here’s how to customize your 404 error page in 5 easy steps which is a wise thing to do for bloggers, grasshoppers or not.

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Class Tumblr Template Templates 241

Mindjumpers

NOVEMBER 18, 2010

Tweet As I mentioned in my previous post , I recently visited the international J. Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds.

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Social Media Conference Technorati Case Study 244

Buzz Marketing for Technology

NOVEMBER 17, 2010

Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service.

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Brands Reputation ROI Case Study 243

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Social Media

SocialFish

NOVEMBER 1, 2010

Soooo…we might have been talking your ears off about a certain little book we want you to check out… It’s finally here. Buy it now! We want to hear what you think about our ideas. Talk to me, Goose! What is Open Community? on Prezi. Tags: Featured Open Community.

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Buy Communities Features 245

Dave Fleet

NOVEMBER 2, 2010

Tweet Discussion around my recent post on some alleged unethical social media use during Toronto’s mayoral election got me thinking around some broader topics that have emerged recently. Without further ado, here are five thoughts on themes I’ve seen recently. 1. People who try to tie social media success or failure alone to campaign results are nuts.

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Social Media Policies Metrics Issues 343

Justin Levy

NOVEMBER 13, 2010

When I talk to my family, friends, colleagues or community and ask them how they’re doing, usually they respond with some variation on being too busy, tired and in need of a vacation. This is because we have been trained to run as hard as possible to stay competitive. For many of us, we live our lives online which exacerbates this because of the never ending firehouse of information and feeling that we need to keep up.

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Feed Reader Feed Feedly Training 250

Adam Cohen

NOVEMBER 1, 2010

Let’s face it. Etiquette is a lost art. Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. New technologies change that behavior as people seek to leverage the convenience they provide. When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption.

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Facebook Instant Messaging SMS Posterous 240

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Mindjumpers

NOVEMBER 15, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. A survey by US-based Digital Brand Expressions shows that a lot of companies integrate social media into their strategy unprepared and without a clear plan.

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Social Media Marketing Survey Forums 235

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

This is a guest post by Angela Denby. Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on.

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Industry Real Estate Social Media Travel 231

SocialFish

NOVEMBER 12, 2010

This is a guest post by Brian Jenkins, who writes about Careers in Computer Science. He has been writing about this and other career-related topics for BrainTrack since 2008. Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills.

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Organization Social Media Social Media Management Skills 229

Dave Fleet

NOVEMBER 15, 2010

Tweet Last week, Radian6 announced a whole raft of improvements to their platform and to their engagement console. Our team uses Radian6 for many clients, and I’ve used the tool for several years now, so I thought I’d take some time to dig into the updates and distill the key improvements for you. This time around: changes to the Radian6 dashboard.

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Radian6 Widget Analysis Comparison 313

Justin Levy

NOVEMBER 24, 2010

It is common to hear people, especially nowadays, complain that they have so much work to do that they’re pulling long night and weekend hours just to stay near the surface. Are these people working anywhere between 10-18+ hour days because they really have that much work? Maybe so. Or maybe it is because we’ve become accustomed to not being able to get actual work done while we’re at work.

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