June, 2010

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let's be honest, we've all used it at one time or another — shame on us

Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Dave Fleet

Yesterday afternoon at 1:41pm EDT, a 5.0 magnitude earthquake shook Quebec and Ontario and it looks like people ran to Twitter instead of diving for cover.

TODAY: The UN International Day Against Torture

Mindjumpers

An important date The United Nations has designated 26thJune as the International Day Against Torture to emphasize the importance of the right to personal dignity and security of all individuals around the world, guaranteed within the

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

I'm proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. It has been a 12-month process from the time that we originally started talking about

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Helping Kids Stay Safe Online. Is SocialShield the Answer.

Almost Savvy

As a parent, there have been many moments in my life when I considered locking my child in a closet. It would have been for her own safety, mind you. And, I would have let her out when she was, say, 30 or so

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Social media manners | Sherrilynne Starkie

Sherrilynne Starkie

Mobile Commerce On The Rise… Fast

Dave Fleet

Electronics marketplace Retrevo this week released a new study suggesting that mobile shoppers have doubled since February. According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone.

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Everything You Need To Know About Social Media

Mindjumpers

We have stumbled across this useful resource made by the Candadian marketing company Eloqua. The 42 pages long Social Media Playbook contains information and best practices on blogs, Facebook, Twitter, Linkedin, YouTube, Wikipedia

An Overhaul to LinkedIn Groups | Justin Levy

Justin Levy

One of the most engaging features of LinkedIn, Groups, has been been refreshed and is starting to roll out to their users, now at 70 million worldwide. LinkedIn Groups has been a part of the core feature set within the professional

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Awful Website User Experiences | jasonyormark.com

Jason Yormark

One of the most frustrating things I experience on a regular basis is bad website UI. The worst thing about it is that most times, websites do them on

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The Value Myth of Social Media

Direct Marketing Observations

I was reading the post 7 social media truths you can ignore this morning when I was struck by one of the last things mentioned in the post which said, Provide Value. As soon as I saw that, I had to get this thought out. Scene 1.

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

Between privacy issues, a sweaty CEO and technical problems with its “Like” buttons Facebook is having a rough time lately. But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is

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Why I’m Writing This On An iPad

Dave Fleet

When the iPad came out I was vehemently against the idea of getting one, for several reasons: No multitasking. No flash video. No USB. I railed against the device online, I said similar things on the Social Mediators show and I argued against getting one privately. How things change.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Improve Organizational Efficiency via Social Media-Part I

Mindjumpers

As a continuation of one of our previous blog posts about the social media platform Hoist, I would now like to address how the organizational adaptation of working socially positively influences the workflow of internal processes

What Drives You? | Justin Levy

Justin Levy

I have a simple question for you: What drives you? steeringwheel. That's not a new question, right? You hear it asked often but have you ever taken time to actually analyze where your drive comes from and why? Sure, you may be doing the

5 Awful Website User Experiences

Jason Yormark

One of the most frustrating things I experience on a regular basis is bad website UI. The worst thing about it is that most times, websites do them on purpose to increase click-throughs or drive traffic to their websites

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Social networks are redefining what a friend or a relationship really is

Direct Marketing Observations

This is a post where I am right but so is Brian… So yesterday I was talking via Twitter with Brian Dresher, the manager of social media at USA Today.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

This is a guest post by Kwame Boame. Follow him on Twitter. If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature.

Improve Organizational Efficiency via Social Media-Part II

Mindjumpers

In relation to my blog post 'Improve Organizational Efficiency via Social Media, Part 1' where I addressed how Mindjumpers, as an organization, seem to have great benefit from working socially, and thus improving organizational

Cool Facebook stories 15 June | Sherrilynne Starkie

Sherrilynne Starkie

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

YouTube Tuesday: What The HELL Is Social Media?

Firebelly

A great video that in 2 minutes shares 10 key reasons why brands should be aware of social media. I particularly enjoy the "Social Media Playtime Is Now Officially Over" message at the end

An Open Letter to a New Social Media Consultant

Direct Marketing Observations

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena.

Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

Unless you've gone to a college in the last 10-15 years (and only when the book existed), you may not even know where the name Facebook came from. (In In case you want to know, here's a hint.) Facebook, originally known as thefacebook.com

Minnesota’s Social Media Event of the Summer

Webbiquity SMM

Choosing a blogging service: Blogger, Tumblr or Wordpress

Mindjumpers

I have previously written about the advantages of running a company blog and some of the strategic considerations to make to get you on the right track. In this blog post I will quickly go through some of the most popular blogging

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News Sites on Twitter: Who is Making the Most Impact?

Adam Sherk

I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again. There is of course much more to the social media universe than just The Bobbsey Twins

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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain ….

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The Social Media Press Box

Direct Marketing Observations

When things are going good we don’t need to do anything. Maybe. That’s what a lot of companies and people do. If it ain’t broke, don’t fix it. So somewhere along the line, the Cleveland Indians have decided to “fix&# something.