November, 2019

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Old Unused Online Accounts Pose A Real Threat To Users

The Realtime Report

Old Unused Online Accounts Pose A Real Threat To Users. It’s very likely that you’ve been using the internet for many years now and already forgotten how many different accounts you’ve created. However, old accounts pose a real threat as there’s a big chance they store a lot of sensitive data. If one of your old accounts is leaked, it can become an open door for cybercriminals to hack into your email, Facebook, and even computer or smartphone.

Forums 116
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4 Ways Influencers Can Build Brand Awareness — And Why They Work

Social Media Today

Did you know that influencer marketing has emerged as one of the most successful strategies to foster brand awareness?

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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

Guest post by Atman Rathod. Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content 187
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Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. This is a huge missed opportunity.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Social Media Trends to Consider in 2020 Planning

Ignite Social Media

As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually changing, so we’ve boiled down the three trends you should focus on. Read on for our key social trends for 2020 planning. 1.

Trends 158
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How to Manage Small Business Growth Successfully

Socialmedia.biz

If you’ve taken the plunge into owning a small business, then you might harbor dreams of growth and wealth. While ambition is crucial to successfully running a small business, you should use it as a motivator and not as an end in itself. The key to any successful small business is a well-crafted business plan. Playing it by ear will doom you from the start.

More Trending

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LinkedIn Publishes Update on Spam, Fake Accounts and Government Data Requests

Social Media Today

LinkedIn has published its latest transparency report, providing an overview of its actions taken against spam, fake accounts and platform rule violations.

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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

Facebook Live launched in 2016 and since then more than 3.5 billion broadcasts have been sent from the platform. Not only that but more than 2 billion people have watched a Facebook Live video. That’s more than a quarter of the entire population of the world. What does this mean? Simple: Facebook Live is a fantastic way to increase social media engagement.

Video 145
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Facebook Lead Ads and Organic Distribution

Jon Loomer

Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. Today, let’s take a closer look at this as it relates to Facebook lead ads. Lead Ads Distribution. When you create a Facebook lead ad form, you may be unintentionally limiting your distribution. In some cases, this may be fine — even preferred.

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No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

When you think of the word “organic” these days, the word “expensive” probably also comes to mind. But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Growing your following naturally can be painfully slow sometimes. So why not just pay for it? We’ve said it before and we’ll say it again: when it comes to followers, you want quality, not quantity.

Cost 144
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Why Instagram? 7 Reasons to Love Instagram for Business

Socially Sorted

If you're a small business owner asking why Instagram is right for you, then you're in the right place. Let's unpack why you should use Instagram in this post. From storytelling tools to the engagement it brings – and even application to local businesses, we'll look at why. // Read More. The post Why Instagram? 7 Reasons to Love Instagram for Business appeared first on Socially Sorted.

Instagram 131
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Six Steps To Having A Successful Business Website

The Realtime Report

Six Steps To Having A Successful Business Website. If you have a business, you may be thinking of having your own website to help market your products and services. The thing is, you don’t know what you will need to have on your site – what should be on the site? How should it look? What will people expect to see on it? There are a few things you will need to consider before you go ahead and organize a website for your company.

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Facebook Provides Effective Video Content Strategy Tips

Social Media Today

Facebook has provided a basic overview of an effective video content monetization strategy, which includes some valuable tips.

Strategy 218
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How an Instagram Account May Be a Game Changer in Promoting Your Business

Postcron

Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. With close to a billion active users monthly, Instagram is a powerful tool for promoting your business and reaching new potential customers. It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you.

Instagram 130
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. It’s an option that helped me dig deeper into some suspicious results, and I wanted to share the experience with you. When an ad suddenly shifted in performance, I took a closer look and noticed that a high percentage of traffic was going to the Audience Network placement.

URL 153
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New FTC Requirements for Influencers that Impact Brand Marketers

Ignite Social Media

This week, the FTC announced a major update that may impact your influencer marketing programs. The FTC released a new disclosures guide for influencers. While the intent behind the FTC’s rule on disclosures remains the same, this new 101 guide for influencers provides updated guidance on how that direction should be interpreted, which could have major effects, especially for brands who participate in product gifting and affiliate programs. .

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Nonprofit Leaders Express Caution Over Facebook’s $7M Giving Tuesday Match

Forbes Social Media

A year after its $7 million Giving Tuesday match was exhausted in a matter of seconds, Facebook is adding several new donor-focused functionalities to its flagship applications – but sticking to the same first-come, first-serve matching model.

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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

7 Skills to Improve Your Chances of a Better Job. Technology has taken the business world by storm, and both people and businesses are becoming increasingly reliant on the technology world these days. As a result, people with impressive knowledge and experience regarding computers are becoming more and more in demand. Considering this growing market trend, it’s no surprise that those who wish to land a profitable job need to focus on improving and building upon their computer skills.

Skills 128
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Mobile Ads Are Powering a Social Commerce Surge This Holiday Season

Social Media Today

"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer? says about how platforms like TikTok and Instagram are blending ads and shopping.

Mobile 179
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Mastering Brand Crisis and Reputation

Meltwater

Mastering Brand Crisis and Reputation An Inside Look at Top Communicators’ Playbooks Top communicators opened their playbooks on mastering brand crisis and reputation at an exclusive event Meltwater hosted in collaboration with… Read More >>>.

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Facebook Ads and the Magic Bullet

Jon Loomer

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? There are reasons your ads aren’t succeeding. There are things that you can do. But understand… There is no magic bullet. Let’s first talk about the many reasons your ads may be failing before we get to what you can do about it. 20 Reasons Your Ads are Failing. “Why aren’t my ads working?

Facebook 138
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How to Publish Instagram Stories From the Desktop

agora pulse

Want to schedule Instagram Stories from the desktop using a third-party tool? There’s a simple and easy workaround that can get the job done. More and more people and brands are using Instagram Stories every day. In fact, there are now over 500M active daily users for Instagram Stories. But, just as with normal Instagram posts initially, Stories were designed to be shared only from your mobile device … and only at the moment you wanted to share.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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3 takes on the challenges facing the martech industry

Audiense

Last week we closely followed the #MarTechFest event , which took place in London, and we were able to count on some professionals from the martech sector, speakers at the festival, to give us their particular vision on some of the challenges the industry faces.

Industry 111
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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception. By. Andy Marken. At a boat christening party not long ago our proud new owner/client friend – complete in blue blazer and white pants was stepping from the boat to the dock when the wake of a passing boat made his boat shift … a lot. “It wasn’t a lie, it was ineptitude with insufficient cover.

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Facebook Removes Option to Add Friends to Live-Stream Broadcasts

Social Media Today

Facebook is removing the option to add guests to your live-streams, which it first rolled out back in 2017.

Facebook 217
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New Social Networks & Features to Try in the New Year: What You Need to Know

Ignite Social Media

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Instagram Stories. If you haven’t tested Instagram Stories for your brand yet, you are missing a big opportunity!

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Working with PR Agencies: Taking a Hands-On Approach

Meltwater

For companies needing an extra hand with their public relations efforts, agencies continue to be a popular choice. PR agencies help clients tell stories and get their messages out.Yet, these… Read More >>>.

Company 105
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Cool Black Friday Software Deals for Marketers

Socially Sorted

If you're searching for Black Friday Software Deals for Marketers in 2019 – you're in the right place. And Cyber Monday too! Each year, these offers are announced over a week or so around Thanksgiving, and I've rounded up some of my favourites to share with you. Get ready. // Read More. The post Cool Black Friday Software Deals for Marketers appeared first on Socially Sorted.

Software 107
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The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

Bots on the internet get a bad rap. Often, you hear about them being involved in hacking incidents or trying to influence people on social media. But chatbot technology has been quietly growing and improving over the years. . We’re long past the days when conversations with chatbots were full of stilted non sequiturs. Today’s chatbots are still quite obviously bots, but they’ve gotten much better at both maintaining natural conversational flow and understanding the discussion their human interlo

B2B 108
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Beyond Digital Marketing: How to Perfectly Retain Customers 

The Realtime Report

Beyond Digital Marketing: How to Perfectly Retain Customers . There’s a huge buzz around digital marketing in the digital age – and it’s justified. After all, marketing in the digital space is far more cost-effective than using television and radio advertising. It enables revolutionary methods of targeted advertising that can show adverts to specific demographics with specific behaviors online.

How To 113
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Twitter Rolls Out Option to Hide Tweet Replies to All Users

Social Media Today

After months of testing, Twitter is now rolling out its 'Hide Replies' option to all users.

Twitter 217