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9th Edition of The New Rules of Marketing & PR Publishes Today

WebInKnow

The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! It’s the new, new!

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Five Effective Instagram Post Ideas for B2B Businesses

Webbiquity SMM

You can occasionally share content that asks people to sign up for something like an eBook or course, or even a rare video that asks people to buy something. You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

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The 4 key B2B marketing strategies for 2025 you need to master

Oktopost

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. Share what works and what doesn’t in your marketing efforts. Transparency builds credibility, and audiences appreciate the honesty.

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7 productivity tips we have learned from social media managers

Oktopost

Manage social media with a time-saving tool Rule 101 of social media marketing, is to have a tech stack that works for you, and one of the most crucial steps to boost productivity is using a reliable social media management tool that simplifies your workload. So much content can be created from a blog, podcast, or eBook.

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The what, why, and how of social media data

Oktopost

Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure. Imagine an email promoting a new eBook.

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The greatest hits: Repurposing your best content for social media

Sprout Social

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.