Buffer Social

APRIL 29, 2025

To be eligible for Instagram shopping, your business must: Be located in a supported market where Instagram shopping is available (that includes the U.S., Encourage word-of-mouth marketing When I'm looking for a new. Tap into word-of-mouth marketing by sharing user-generated content. much of Europe, and Asia-Pacific).

Instagram 115

Instagram How To Buy Influencer 115

Oktopost

MARCH 30, 2025

B2B marketing regularly leverages digital content, websites, and social media. Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. However, these two approaches serve different purposes and require distinct strategies.

B2B 62

B2B Engagement Social Media Content 62

Oktopost

JANUARY 21, 2025

Why interactive content is essential for B2B marketing success Like all social media platforms, LinkedIn isnt where users go just to search for content and stroll through their feeds. Interactive social media posts (especially on LinkedIn) are now essential to the B2B marketing mix. This amplifies visibility across multiple networks.

B2B 62

B2B Feedly Feed LinkedIn 62

Convince & Convert

MAY 21, 2025

But that, my friends, is B2B marketing in 2025. So what do we, as marketers and sellers, do with that? By contrast, eBook registrations, while dominating demand (53% of all content registrations), were 12% less likely to indicate near-term purchase intent. If they download an eBook, theyre probably browsing.

B2B 127

B2B Report eBook Marketing 127

Sherrilynne Starkie

JANUARY 2, 2019

eBooks are proven to be great drivers of content marketing success. But if you’re producing content for marketing you’ll want more than just great engagement. The goal will be to build a database of hot prospects for your product or services and eBooks are great for this purpose. Designrr makes eBooks easy.

eBook 262

eBook Template Templates Skills 262

Sherrilynne Starkie

MAY 22, 2018

Recently, I’ve published two ebooks. One goes into a lot of detail about the skills required to be at the top of your game in PR, marketing and communications. I’m currently working on a third ebook. I’m no graphic designer, and I don’t have the budget to hire one for my self-published ebooks.

eBook 207

eBook How To Overview ROI 207

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 3% prefer to download a manual or ebook. What does this tell us? Image source.

Trends 325

Trends Social Media UGC Marketing 325

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Also, be sure to grab the beautiful 34-Page PDF here -> 10-Point Checklist for Irresistible Content Marketing. 10-Point Checklist for Irresistible Content (ebook).

eBook 141

eBook Content Findability Template 141

Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? A free ebook from Solo PR Pro. But crap happens.

Resources 260

Resources eBook CSR Social Media 260

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

B2B 292

B2B LinkedIn Strategy Marketing 292

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

MARCH 23, 2012

So they’ve just released a new eBook titled “Facebook Timeline for Conversions & ROI.” It’s not very long (after all, it is an eBook), and it gives you some really practical advice on not freaking out over the new Timeline, but making it work for you. ” It’s free.

eBook 258

eBook Discount Facebook ROI 258

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content 247

Content Marketing Reputation Case Study 247

Dave Fleet

JULY 26, 2010

Employee Social Influence Marketing Guidelines. Corporate Social Media Policies eBook. Social Media Participation Policy. Communication (Blogging) Policy. Porter Novelli. Blogging & Social Media Policy. Social Media Guidelines. Robert Scoble. The Corporate Weblog Manifesto. Blog Assessment. New Media and the Air Force. Dave Fleet.

Policies 420

Policies Resources Social Media Liveworld 420

Audiense

NOVEMBER 2, 2018

During the last few weeks we have produced an eBook for PR professionals so they are able to master the necessary techniques to use social data in their PR strategy.

eBook 118

eBook Data Strategy Influencer 118

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 221

Statistics B2B Content Marketing 221

agora pulse

DECEMBER 23, 2020

Bonus Material: Free SMART Goals ebook. Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies.

Skills 195

Skills Social Media Marketing Influencer 195

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 252

Social Media Hubspot B2B Marketing 252

Social Media Today

FEBRUARY 5, 2019

LinkedIn has released a new guide to effective social media management, with a focus on LinkedIn marketing.

Social Media Management 168

Social Media Management LinkedIn eBook Social Media 168

Convince & Convert

SEPTEMBER 16, 2015

Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. 49 Ways to Atomize Your Content Marketing. Event-triggered email (marketing automation).

Content 167

Content Marketing SMS Tumblr 167

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 248

Statistics Social Media B2B Journal 248

Waxing UnLyrical

JULY 12, 2013

Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book. As Jay describes in his ebook, his entire process is a marketing goldmine. There are so many facets to what he did, and how he continues to market the book, it’s a bit mind-boggling. ” moment.

eBook 271

eBook Case Study Consultant Resources 271

Ignite Social Media

JANUARY 30, 2024

Cary, NC – January 30, 2024 – Ignite Social Media, a pioneer in the social media marketing space, today announced the launch of its latest ebook, “Social Media & AI: An In-Depth Analysis.” It’s a deep dive into the practical applications and the reality of using AI tools for social media marketing today.

eBook 97

eBook Analysis Social Media Press Release 97

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. For a more in-depth look at this topic, you can check out the details in this ebook by Insights in Marketing.

eBook 223

eBook Loyalty Research Data 223

Convince & Convert

JUNE 25, 2014

By now, most marketers have realized that video isn’t a passing fad. Unlike a white paper or eBook, video assets make people feel. And once your marketing crosses over into feelings territory, people want to do business with you. Oracle did this particularly well with their Journey to Modern Marketing campaign.

Video 166

Video Marketing B2B eBook 166

agora pulse

MAY 13, 2020

Want to get the most out of your Instagram marketing? With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. Related: Download our FREE Instagram Marketing ebook.

Instagram 191

Instagram Tools UGC Marketing 191

SocMed Sean

JUNE 7, 2012

I’m going to go on my soapbox just one more time in the hopes that this message goes viral , spreads through the Interwebs, and finally convinces every “online marketer”, “ social media guru ” and “eBook entrepreneur” that they should, once-and-for-all, turn off Twitter auto-direct messaging.

Twitter 279

Twitter eBook Software YouTube 279

Webbiquity SMM

NOVEMBER 30, 2017

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Don’t forget to get yourself a copy of our latest eBook. ” Ugh.

Marketing 188

Marketing Hashtag Campaign HootSuite 188

yMarketingMatters

MAY 22, 2016

Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients. Traditional marketing is a one-way conversation – the marketer talking ‘at’ the potential customer. Now that’s marketing people can get involved with. Inbound equals interactive.

Marketing 157

Marketing Survey Discount Loyalty 157

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. But we know we’re not the only ones. We compiled this list to help you decide. appeared first on Ignite Social Media.

Flash Mob 163

Flash Mob Social Media Marketing Meme 163

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. The reports breaks down digital marketing practices and plans for small to midsized businesses in six ranges.

Strategy 183

Strategy ROI SEO B2B 183

SocMed Sean

JULY 8, 2012

People who use social media as a marketing tool, rather than an engagement opportunity. eBooks that don’t offer any actual value. MLM scams, “social media marketing” get rich schemes, and anything else that claims to use social media to make you rich. People who tweet ALL THE TIME!

Social Media 279

Social Media Klout Creative Commons eBook 279

agora pulse

DECEMBER 11, 2020

Bonus Material: FREE SMART Goals ebook. Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing. Super-high deliverability rates.

Campaign 150

Campaign Social Media UGC Marketing 150

Webbiquity SMM

AUGUST 25, 2020

Long gone are the days when marketers had to make a business case for using social media. Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. ” For brands, social media marketing is clearly critical. Guest post by Shane Barker.

Types 207

Types Social Media Content Hashtag 207

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries.

B2B 146

B2B Research Influencer Marketing 146

Webbiquity SMM

DECEMBER 10, 2019

With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Yet too many marketers and brands go about social media marketing the wrong way. They assign it to junior employees, not understanding the brand impact.

Social Media 176

Social Media Marketing Influencer Survey 176

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

Content 145

Content Brands Findability Marketing 145