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[Research] The Influence of AI on GTM Strategies

Convince & Convert

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Download the Sprout Social Index™ today. This enables you to actively monitor your reputation to ensure brand health.

Strategy 129
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100
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Should I stay or should I go? Marketers’ POV on how long they’ll stay in social

Sprout Social

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Survey 97
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Our new research reveals it’s time to rethink this assumption.

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Sales enablement and marketing: How to support your reps with data

Sprout Social

For example, free downloadables are perfect for funneling social traffic to your business’ landing pages and encouraging opt-ins to eventually be handed off to sales… …meanwhile, testimonials from customers serve to nurture existing followers that might be on the fence. This might include: Downloading an e-book.

Data 117