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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Source: Salesforce Social Studio is also built for social media listening.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions.

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8 of the Best Online Reputation Monitoring Tools

Hootsuite

Online reputation monitoring tools allow you to listen closely to online conversations, track keywords and mentions, and keep your eyes peeled for industry news that might impact your business. Trusted brands are successful brands. Set alerts for changes to brand sentiment so you can react quickly and mitigate risk.