Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management? Table of Contents What is reputation management software?

Reputation 96

Reputation Software Tools Sentiment 96

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Firstly, sit down with your social media strategy document and look for ways UGC aligns with your existing marketing goals. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . During a brand, local or global crisis , social media managers play a vital role in leading their brand’s reputation and response. How can we be more human, more empathetic?

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Keyhole.co

NOVEMBER 10, 2023

Run sentiment analysis , dig into the reviews and see where you can improve. Don’t be limited to just the reputed names of your industry. For example, if you are a chocolate brand, you can check out the audience’s interest over time, mentions, potential impressions, sentiment, etc in a graph format using Keyhole’s QuickTrends feature.

Metrics 59

Metrics Analysis Comparison Price 59

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

JUNE 15, 2020

If you’d like to better understand how each social network is addressing GDPR, here are some quick resources and explanations: Facebook’s GDPR guidelines , detailing how Facebook uses in-product notifications, its privacy control center and internal documentation to remain GDPR-compliant (Instagram adheres to the same policies).

Social Media 130

Social Media Privacy Marketing Policies 130

Keyhole.co

MARCH 11, 2024

By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Brand awareness Your LinkedIn page is your digital resume and branding tool.

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

MARCH 17, 2020

A message protocol is a best practice any organization can borrow from the agency world—a document that outlines possible comments and questions you anticipate and provides various responses. Advanced social listening tools are an excellent complement to the monitoring and engagement features in Sprout. We are here to help.

Features 97

Features Brands Library Team 97

Almost Savvy

JUNE 23, 2010

I imagine there were times when someone was meticulously documenting important information inside a cave and suddenly slapped themselves on the forehead once they realized they had drawn a bird instead of a horse. Did they nap all through elementary school? Where was spell-check when they needed it? Cheers to you, @IreneKoehler.

Lijit 160

Lijit SMS LinkedIn Reputation 160

Oktopost

MAY 12, 2024

Social media governance is designed to protect a company’s reputation and manage risk while empowering employees to leverage social media to achieve business goals. Performance metrics like comments and shares, Click Through Rate (CTR), conversion rate, and customer sentiment should all be a part of your social media governance plan.

Company 62

Company Social Media Guidelines B2B 62

Sprout Social

AUGUST 17, 2022

Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning. In advertising, brand safety refers to the measures that protect a brand from mishaps that might threaten its reputation. Documented brand safety guidelines can empower others to take part in risk prevention strategies.

Reputation 112

Reputation Brands Guidelines Advertising 112

Hootsuite

MAY 1, 2023

Your social media governance plan combines your policy with other documents related to: planning strategy, and brand safety. Protect your brand reputation A clear set of social media policies and guidelines for employees defines your brand voice. There can be legal and reputational consequences as well.

Social Media 105

Social Media Guidelines HootSuite Policies 105

Sprout Social

SEPTEMBER 25, 2023

A well-documented customer service strategy is the connective tissue that unites complex team structures while preventing duplicated efforts. An effective customer service approach builds and protects your brand reputation through the good times and the bad. This level of efficiency has two advantages for your business.

Strategy 111

Strategy How To Team Reputation 111

Hootsuite

JUNE 2, 2022

Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. That way, when worse comes to worst, you’ll be well-positioned to turn your brand’s reputation back around. A social media crisis is any activity on social platforms that may impact your brand’s reputation in a negative way.

Social Media 145

Social Media Tips HootSuite How To 145

Social Media Strategies Summit

FEBRUARY 8, 2023

And I have created value and helped add to my university’s reputation with just that one impression.” Keeps you organized: Even if you’re a small team juggling multiple events and announcements, you can keep tabs on what needs to happen (and when), all in a single document. DO – Adjust your approach based on sentiment.

Social Media 200

Social Media Google Tips Template 200

Sprout Social

SEPTEMBER 14, 2022

A brand strategy outlines how you approach the work that goes into building and maintaining a positive brand reputation. A well-documented brand strategy can optimize those moments, creating experiences that build lasting relationships. These reputation-building benefits aren’t earned through having a social media presence alone.

Strategy 99

Strategy Brands How To Template 99

Keyhole.co

OCTOBER 31, 2023

You can run sentiment analysis on the gathered data to go deep into past audience responses. You can understand how public sentiment and discussions on social issues have evolved and position your campaigns better by collecting and assessing data from old tweets. Nostalgia Our social media profiles document our journey over the years.

Data 52

Data Twitter How To Reputation 52

Josh S Peters

OCTOBER 20, 2009

At the end of the day when you write up your reports you need to have solid business metrics to back up your success or document your failures and that doesn’t just mean ROI, because honestly, it’s just one piece of this puzzle. Building your reputation and community while strengthening your brand over time.

ROI 161

ROI Social Media Metrics Loyalty 161

Hootsuite

MARCH 2, 2023

But it also comes with the risk of associating a brand with content that can harm its reputation. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. These documents outline what employees can and can’t do. What is brand safety?

Social Media 97

Social Media Brands HootSuite Policies 97

Myrland Marketing

OCTOBER 6, 2010

25) “Just documenting sentiment isn’t enough. 28) “Reputation, trust & relationships are earned thru our actions & words.&# .&# 24) “This is the difference between listening and hearing.” What inspires them? What are their options, challenges?&# 29) “Actions speak louder than likes.&#

Facebook 88

Facebook Social Media WordPress Syndication 88

Hootsuite

JULY 17, 2023

Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Staying on top of conversations and being responsive is essential for keeping your audience engaged and creating a positive brand reputation.

Social Media 71

Social Media Tools HootSuite Price 71

Sprout Social

JANUARY 20, 2021

According to Gartner , providing customers with information specifically designed to help them advance their purchase has the single biggest impact on driving deal quality that the research firm has ever documented. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening.

B2B 110

B2B Research Sentiment Marketing 110

Sprout Social

DECEMBER 9, 2021

Social media is a living document for social proof —which is increasingly a make-or-break factor for buying decisions. From a brand perspective, reviews are key for audience growth and reputation management. By connecting your product catalogs with Sprout, you can quickly add product links in your outbound posts and customer replies.

Social Media 144

Social Media Review Buy Engagement 144

Hootsuite

MAY 15, 2023

Book a Demo 8 benefits of using a unified social inbox A unified social media inbox helps you manage social media with less stress and improves your brand reputation by makig it easier for customers to interact with your brand online — but that’s not all it can do for your team. Try Hootsuite’s Inbox today.

HootSuite 89

HootSuite Survey Team Report 89

Hootsuite

SEPTEMBER 16, 2022

This means you can monitor and protect your brand reputation. Spot changes in your online reputation quickly, so you can play up successes and respond fast to missteps. How to conduct a social media sentiment analysis. A simple tally of mentions doesn’t give you the full picture. How to do a competitive analysis on social media.

Social Media 134

Social Media Tools Marketing Analytics 134

Techipedia: Tamar Weinberg

JANUARY 5, 2010

137 Small Business Twitter Tips (Small Business Trends): One hundred and thirty seven people were asked to offer their best Twitter tips, and this has been aggregated and put in a document (PDF, but not linked to this page) for all to see. Sometimes you can respond. What would you respond to, though? How should you do it?

Marketing 265

Marketing SEO Journal Engineering 265

Oktopost

JUNE 9, 2020

The benefits of employee engagement to organizations are well documented, from how it affects retention and productivity to profit and the bottom line. On the flip side, this knowledge will also benefit the company and help protect its reputation. Brand Sentiment. Run a Pilot. How to Measure and Maximize Employee Advocacy ROI.

B2B 147

B2B Survey ROI Metrics 147

Hootsuite

NOVEMBER 13, 2019

Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. These will always catch up with you and the negative fallout from this kind of scandal will irrevocably damage your reputation, not to mention the loss of your customers’ trust. They trust friends and family over anyone else.

Marketing 111

Marketing Survey Mobile Trends 111

Hootsuite

MARCH 27, 2020

It’s also a helpful document to have in the case that some of your team members are affected by the crisis and compelled to share duties with non-team members. But in a crisis, bad information doesn’t merely damage reputations, it can be outright dangerous. It’s just the nature of the job. And keeping your shirt on.

Social Media 145

Social Media How To Policies Team 145

Socialized

SEPTEMBER 19, 2009

In some cases they are afraid of financial and legal risk, and risk to reputation. The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment. If we’re too obsessed with documenting the moment, what we’re currently doing, we aren’t fully experiencing it.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. As people come to realize that social media is better for customer retention than customer acquisition, I think we'll see even more pro-B2B social media sentiment.

Social Media 149

Social Media B2B Strategy Consultant 149

Webbiquity SMM

SEPTEMBER 15, 2010

blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. Robin Wauters reviews Trackur, an online reputation management and social media monitoring tool created by Andy Beal and team.

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Keyhole.co

DECEMBER 10, 2020

Essentially, best practice documents create a set of guidelines to ensure your content is always audience appropriate. Firstly, take advantage of sentiment analysis tools. Sentiment analysis tools are powered by machine-learning and language processing. Secondly, use social media listening to monitor your brand.

Social Media 103

Social Media Tips Guidelines Sentiment 103

Techipedia: Tamar Weinberg

JULY 29, 2010

Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed. But their approach was to send me 8 documents to review. Reading 8 documents isn’t something that takes 5 minutes. Once you do open a business you have to build a reputation.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JULY 8, 2008

Responding — Participating in discussions about your brand on the web in an effort to improve your reputation and increase visibility. The consensus that you have documented here toward contributing VALUE to a CONVERSATION is what really differentiates social media from broadcast/shotgun marketing. Outstanding in every regard.

Social Media 163

Social Media Marketing Consultant Communities 163

Writtent Blog

MARCH 23, 2016

Find a topic and study it thoroughly, using official sources, documents and literature. This idea is fantastic if you feel like getting sentimental or diving into flashbacks of laughter and carelessness. Hosting an online workshop is a great way to attract extra attention to your blog and gain a reputation for sharing useful knowledge.

List 40

List Eventful Questions Industry 40