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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. NER is also critical in tracking brand reputation.

Brands 84
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84
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Battling burnout as a social media manager

Sprout Social

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It’s a common assumption that long-term, habitual use can take a negative toll, particularly on young people.

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Words That Totally Make My Head Hurt | Almost Savvy

Almost Savvy

I imagine there were times when someone was meticulously documenting important information inside a cave and suddenly slapped themselves on the forehead once they realized they had drawn a bird instead of a horse. How Facebook Hurt My Feelings Social Media Stats – It’s Raining Content! Cheers to you, @IreneKoehler.

Lijit 160
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GDPR and social media: What marketers need to know

Sprout Social

.” In terms of your own social media presence, this more or less means doing business as usual. Featuring customers and employees in your social marketing (think: user-generated content and employee advocacy ), putting an actual “face” to your business. Tighten up your social media security.

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Brand safety: What you need to know to protect your brand’s reputation

Sprout Social

Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning. What is brand safety?

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7 Components successful companies have in their social media governance plans

Oktopost

For example, your plan could include what to write and share on a social media platform or how to engage with users in a specific situation. Social media governance is designed to protect a company’s reputation and manage risk while empowering employees to leverage social media to achieve business goals.

Company 62