Convince & Convert

JULY 29, 2012

Track Social Media ROI by Giving Customers Trackable Assignments. Is social media ROI attainable? Of course, but you have to set up your social programs from the outset in such a way that the data is available and unblemished. Current or former customers (84% says research from DDB). Current or former customers.

ROI 138

ROI Social Media Social CRM Survey 138

Keyhole.co

OCTOBER 19, 2022

Social media with almost 4.6 million people , is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Image Source. When to use the tool.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

SEPTEMBER 27, 2012

In just a couple of weeks, I’ll be launching (along with Jason Falls , Mark Schaefer , Tom Webster , and our partners at Edison Research ) the newest edition of The Social Habit. Landmark, legitimate research into how social media is used, and by whom. I’ve seen the raw data, and it’s a mind-blower.

Social Media 167

Social Media Research Data Social CRM 167

Keyhole.co

NOVEMBER 30, 2022

Social media with almost 4.6 million people , is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Key features.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

SEPTEMBER 11, 2011

But the reality is that Klout can only measure data points, and there’s no mathematical formula that says “give extra credit if the dude invented Netscape.&# The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. And guess what?

Klout 159

Klout Nielsen Influencer Social CRM 159

Rebekah Radice

SEPTEMBER 28, 2015

I think Pinterest and @instagram are the underdogs of the social media world. Rich Pins are a social sales dream! Additional data is added to pins, offering higher visibility & an instant call to action. Consumers are moving at lightening speed as they research, interact and make purchase decisions online. Get visual!

Social Media 161

Social Media Tips How To Hashtag 161

agora pulse

JULY 14, 2020

No matter the size of your social media team, there’s a good chance that a limited number of people are responsible for handling daily engagement. But what happens when followers request information that requires research or someone else’s input? You may be able to respond (without your eyes closed!) to common questions.

Tools 97

Tools Twitter Social Media Management Team 97

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel.

Case Study 139

Case Study Study Social Media Repository 139

Proactive Report

JUNE 4, 2010

Kolsky was a Gartner analyst and now does work on social CRM and strategy. He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. To be a social businessyou have to: Listen – but listening alone is not enough.

Training 69

Training Social Media Visible Technologies Social CRM 69

Net-Savvy Executive

MARCH 15, 2011

In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Social media analytics Every 15 minutes, someone announces a new tool for measuring social media.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Convince & Convert

SEPTEMBER 22, 2010

But the connections between companies and their email subscribers are far stronger than the connections between companies and their social media subscribers. link] jaybaer My assumption is that most people aren’t in there frequently enough for the regular news feed to bother them, but I don’t have data on that.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

JANUARY 26, 2011

Yes, I realize that there are research studies that show a big chunk of social media fans and followers do so to get access to special offers. But that data reflects a moment in time, a vestige of the era (soon to pass) before customers were besieged by invitations and offers and contests and social shopping deals and bit.lys.

Press Release 143

Press Release Foursquare Social Media Travel 143

Convince & Convert

SEPTEMBER 20, 2010

I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. Report is $359 if you’re a MarketingProfs member, and if you’re a data hound you can roll around in it for days). Focus on How, Not What I draw two conclusions from this data.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. CourtneyM This is a great review of the Forrester Research. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. How does social CRM differ from traditional CRM? Both capture prospect and customer contact data, organizational structure, and interaction history.

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. link] martin s.

Social Media 155

Social Media Radian6 Strategy SM2 155

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). Recent research from Teamwork notes that people are up to 25% more productive when they have quick access to deliverables, requirements and other critical project information. Customer communication tools (think: live chat or help desk software).

Team 92

Team Tools Hubspot Collaboration 92

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

MAY 17, 2012

All-in-one view of social media channels. Postling provides an all-in-one dashboard for social media management across multiple platforms. They also provide listening and monitoring data from across the Web, including reviews sites like TripAdvisor and Yelp. 5 for up to 5 social media accounts. Small budget.

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Convince & Convert

FEBRUARY 19, 2016

We’ll analyze all those people and tell you who’s most influential and give you a bunch of segmentation and important data around that. So their team researched the Twitter handles of the top 250 US municipalities, the mayors of each municipality. They gave that to me in a spreadsheet. I turned it into a CSV.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

AUGUST 31, 2010

In a face to face setting, a human digests info so rapidly and changes the style or substance based on the new data. Here’s a different spin on conversations with some research about the effectiveness of online conversations. Conversations require iteration and modifications as new information is digested.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Not an overwhelming participation rate.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. link] ATG_ecommerce 59% of consumers check their email account as soon as they wake up, according to new research from @ExactTarget [link] Do you?

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

FEBRUARY 9, 2010

That’s the research study I’d like to see. There are dozens – maybe even hundreds – of people that I “know&# via social media, and consider to be friends. What this Edelman research demonstrates is that we’ve become a bunch of cynics, and who could blame us? I love stats!

Social Media 119

Social Media Strategy Survey Social CRM 119

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 4: The 14 Best Content Planning and Research Tools. #5: 1) GinzaMetrics. 6) Marketing.ai.

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Or Microsoft. It came from a Canadian computer sciences student who uses his free time pretty damn wisely. I checked it out, and tweeted it.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. Metrics Integration Due to its online nature, social media is inherently measurable.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Brands need to stop viewing crowdsourcing and open innovation strategies as ‘giving up creative control’ and rather understand what this really is – co-created market research that is more accurate. What is the next generation of crowdsourcing?

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Buzz Marketing for Technology

FEBRUARY 9, 2011

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

OCTOBER 25, 2011

And if so, is engaging taking full advantage of the social media opportunity? I’ve met a handful of successful ‘social sellers’ while researching my book. When we say engagement, might we really mean “prolonged attention?”? Behavior Trumps Engagement.

Engagement 157

Engagement Loyalty Advertising Social Media 157