Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel.

Case Study 141

Case Study Study Social Media Repository 141

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Proactive Report

JUNE 4, 2010

Kolsky was a Gartner analyst and now does work on social CRM and strategy. He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. To be a social businessyou have to: Listen – but listening alone is not enough.

Training 69

Training Social Media Visible Technologies Social CRM 69

Net-Savvy Executive

MARCH 15, 2011

In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Social media analytics Every 15 minutes, someone announces a new tool for measuring social media.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. “We recognized the need to step up our game,&# says Lisa.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

JANUARY 26, 2011

And that’s why it’s imperative that if you’re going to succeed in social media, you need to dig deep and communicate with your customers through authentic, human stories that are equal parts marketing and entertainment. Email marketing has followed a similar trajectory. Beware the Invitation Avalanche.

Press Release 145

Press Release Foursquare Social Media Travel 145

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. This chart shows usage of five major social outposts by organization type. The statistical similarity shocks me.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Keyhole.co

NOVEMBER 30, 2022

Social media with almost 4.6 million people , is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

OCTOBER 19, 2022

Social media with almost 4.6 million people , is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Image Source. When to use the tool.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis.

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. How does social CRM differ from traditional CRM?

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

FEBRUARY 19, 2016

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. To subscribe to the show go to [link] ).

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). Recent research from Teamwork notes that people are up to 25% more productive when they have quick access to deliverables, requirements and other critical project information. Sprout Social. Company Intranet or wiki tools. PR and media tools.

Team 91

Team Tools Hubspot Collaboration 91

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else.

Social Media 120

Social Media Strategy Consultant RSS 120

Rebekah Radice

SEPTEMBER 28, 2015

Are you using social media to market and promote your business? Social selling is a common business challenge. We discussed social media, the sales process and finding your perfect marketing mix. We discussed social media, the sales process and finding your perfect marketing mix. Get involved!

Social Media 161

Social Media Tips How To Hashtag 161

Convince & Convert

MAY 17, 2012

All-in-one view of social media channels. In-depth analysis of your social media marketing program. All-in-one view of social media channels. Postling provides an all-in-one dashboard for social media management across multiple platforms. 5 for up to 5 social media accounts. Includes a CRM system.

Social Media Management 163

Social Media Management Small Business Social Media Tools 163

The Realtime Report

DECEMBER 10, 2012

This also makes sense given the data from Simply Measured , which found that out of the 23% of top brands that have dedicated customer service handles, only 7% respond to 50+ tweets/day, and just 3% handle 100+ tweets/day.). While this is a small-scale study, there’s no doubt that the results are not so impressive.

Brands 193

Brands Twitter Study Social CRM 193

agora pulse

JULY 14, 2020

To make sure you prioritize the right campaigns, maintain on-brand messaging , and avoid social media crises, you need a Twitter management tool that works with your team’s approval process. No matter the size of your social media team, there’s a good chance that a limited number of people are responsible for handling daily engagement.

Tools 97

Tools Twitter Social Media Management Team 97

Convince & Convert

AUGUST 31, 2010

is Crucial to your Content Marketing Strategy Social Media is the Servant of Strategy, Not the Master [link] Bret Simmons I LOVE your blog, Jay, but with all due respect, how much of what you do is conversant and how much of it is simply broadcasting? link] Dont be a social media buzz-kill « Marketing Alive Blog [.]

Conversation 116

Conversation Social Media Social CRM Consultant 116

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. 1) GinzaMetrics. ” — MarketingLand.

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth. A new Pew Research study shows only 8% of U.S. Not an overwhelming participation rate.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. 39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

FEBRUARY 9, 2010

That’s the research study I’d like to see. There are dozens – maybe even hundreds – of people that I “know&# via social media, and consider to be friends. What this Edelman research demonstrates is that we’ve become a bunch of cynics, and who could blame us? I love stats!

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Or Microsoft. It came from a Canadian computer sciences student who uses his free time pretty damn wisely.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. Metrics Integration Due to its online nature, social media is inherently measurable.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. What is the next generation of crowdsourcing?

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Buzz Marketing for Technology

FEBRUARY 9, 2011

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

OCTOBER 25, 2011

Guest post by Jeff Molander , Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You. I’ve met a handful of successful ‘social sellers’ while researching my book. Then, funneling those insights into marketing programs that exploit those insights in ways that produce sales.

Engagement 158

Engagement Loyalty Advertising Social Media 158