Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

SocMed Sean

FEBRUARY 24, 2022

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. The answer is absolutely yes!

Facebook 130

Facebook Strategy Marketing Travel 130

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 127

Statistics Influencer Strategy Marketing 127

Sprout Social

JANUARY 29, 2024

Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode.

Social Media 112

Social Media Strategy Exercises Retail 112

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 102

Influencer Brands Collaboration Authentication 102

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. ROI, Once Again.

Marketing 158

Marketing Software ROI Comparison 158

Ignite Social Media

JULY 10, 2019

According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. With Pinterest’s recent IPO and Instagram beefing up their shopping features, we will see these platforms go head to head for marketing dollars. Groups will be the New Facebook.

Trends 128

Trends Social Media Groups Groups 128

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. adults use the social network. Facebook is the most popular social network among seniors.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why.

Marketing 103

Marketing Reddit Advertising Analysis 103

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. This past week Pew Research released their 2014 Social Media Update.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. This past week Pew Research released their 2014 Social Media Update.

Data 100

Data Flickr Statistics Survey 100

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . It was the right tool at the right time. Why Do People Use Facebook? .

Survey 148

Survey MySpace Microsoft Social Media 148

Audiense

FEBRUARY 15, 2018

It underpins every marketing decision you make. From marketing managers to senior executives increasing your ROI is a common goal shared by all. Could social data help you achieve this fundamental objective? What part does social data play in all this? Market Research. Influencer Marketing.

ROI 74

ROI Data Cost Influencer 74

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. They’re also using social media to study companies and jobs.

Survey 103

Survey Company Social Media Sample 103

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 104

Sentiment Analysis Patterns Price 104

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. ROI, Once Again.

Marketing 103

Marketing Software ROI Analytics 103

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 127

Review Brands How To Analysis 127

Buzz Marketing for Technology

FEBRUARY 1, 2012

I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. If you are marketer – you need to know what your specific audience cares about. Related posts: Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and.

Data 176

Data Paid Search Statistics Team 176

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Brand surveys. Unfortunately, these surveys take weeks (if not months) to design and distribute.

Strategy 131

Strategy Brands Hubspot Survey 131

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider.

Survey 150

Survey Advertising Study Software 150

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. We spoke with three B2B marketers who are experimenting with and finding success on TikTok.

B2B 136

B2B Brands Marketing How To 136

Sherrilynne Starkie

MAY 9, 2018

Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. Facebook privacy: Survey suggests continuing US loyalty. Hootsuite announces integration with Pinterest. May 09, 2018. May 09, 2018. May 09, 2018.

News 170

News Google Social Media HootSuite 170

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. May the Force first-party data be with you.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 113

Brands Sentiment How To Analysis 113

Socialized

FEBRUARY 10, 2021

How to decide an appropriate persona of the customer and myself for using Social Media? Before you link to your audiences in social networks, you need to consider and identify them. For instance, data reveals that people who are using basic telephones are older and have lower educational attainment than smartphones.

Questions 130

Questions Social Media Social Networking Metrics 130

Social Media Strategies Summit

FEBRUARY 27, 2020

This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019. According to data from Pew Research , messaging apps dominated social networks in 2019. 3 Social commerce will come into maturity. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. What’s your Social Media diet? So here is my take …. Share this on Reddit.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities."

Analysis 100

Analysis Social Networking FAQ Wiki 100

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

Harp Interactive

OCTOBER 6, 2010

And, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Running a social promotion on Facebook is easier than you might think. The Benefits of Running an Interactive, Social Promotion. gather survey data (e.g. source: Wildfire.

Types 317

Types Facebook Notification Survey 317

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Along with businesses, Facebook continues to be a leading social media site for U.S adults, according to Pew Research Center.

Advertising 121

Advertising Facebook CPM Committee 121

Techipedia: Tamar Weinberg

JANUARY 31, 2011

In 2011, my highly anticipated Internet Marketing Best Posts is being moved to subscription only. In addition, beyond the general high quality and evergreen posts on Internet Marketing, I’m including a segment of new trends and data that may help you improve your current efforts right away. Didn’t think so.

Marketing 173

Marketing Sample Samples Newsletter 173

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265