article thumbnail

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

Metrics 191
article thumbnail

How to Use a Marketing Gantt Chart (with Free Template Download)

Oktopost

There’s nothing simple about marketing in today’s digital landscape. Marketing teams have to manage multiple campaigns as they’re carried out simultaneously over numerous channels, and customer expectations are higher than ever. Download Your Free Gantt Chart Template for Marketing Teams. Email Address.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

Especially if an image is used for social media marketing. Common contexts for fair use include criticism, news reporting, teaching, or research. In these cases, the copyrighted work is typically used as reference material, and in a way that is “ beneficial to society.”. Fair use rarely applies to social media marketing.

article thumbnail

Reviews of Facebook Marketing | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! Have you had a chance to pick up your copy of Facebook Marketing yet?

Review 193
article thumbnail

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The concept of newsjacking may be a few years old, but I still think it’s relevant today and tests the creative mettle of pretty much any communicator. I have to interject a Super Bowl reference here, because my Eagles won their first championship title in 2018 and I wouldn’t be a good Philadelphian if I did not mention that.

article thumbnail

A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Notably, almost all stakeholders (choir members, concert-goers, community investors and advocates) simply refer to the organization as a choir ? Harmony Project reshaped everything from grant applications to event programming and marketing materials. Image by stevepb via Pixabay, Creative Commons CC0. Social purpose.” ?

article thumbnail

13 Sites to Find Free Creative Commons Music for Videos

Hootsuite

Fortunately, you can score (no pun intended) the perfect soundtrack for your next video for free by using free creative commons music. As with free stock photos and free stock videos , you can peruse creative commons music libraries to find exactly what you need. What is creative commons music?