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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile 225
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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? And of course, making impulse purchases on the go. What is mobile commerce?

Mobile 106
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Avoid These Mobile Marketing Mistakes At All Costs

The Realtime Report

Avoid These Mobile Marketing Mistakes At All Costs. Of course, what we are talking about is marketing. But everyone moved on to smartphones and mobile experiences. With each new paradigm, marketers face new challenges. And to date, there have been none greater than mobile.

Cost 79
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Cognitive Biases: Using Marketing Psychology on Your Site

Oktopost

Marketing teams try to answer these questions every day, but is there a way to actually quantify human behavior when it comes to marketing? Of course you use imagination, creativity, and storytelling to target your customer, but let’s see what happens when we bring psychology in as well. . How do your customers think?

Sites 69
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Internet users will access the web through smartphones than through PCs, according to technology site Mashable.com. Internet users will access the web through smartphones than through PCs, according to technology site Mashable.com. What Can A Mobile Strategy Do For Me?

Mobile 180
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Avoid These Mobile Marketing Mistakes At All Costs

The Realtime Report

Avoid These Mobile Marketing Mistakes At All Costs. Of course, what we are talking about is marketing. But everyone moved on to smartphones and mobile experiences. With each new paradigm, marketers face new challenges. And to date, there have been none greater than mobile.

Cost 70
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279