Convince & Convert

SEPTEMBER 11, 2011

I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). But most social media types aren’t Paul Gillin. Facebook, which “ranks&# status updates via EdgeRank. And guess what?

Klout 159

Klout Nielsen Influencer Social CRM 159

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. BILLION dollars on Radian6 , Buddy Media , Vitrue , and Collective Intellect because they thought they could be the long-term kings of custom Facebook tab deployment? A Magnifying Glass for Social Media Behavior.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Koka Sexton

MARCH 2, 2011

After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. We have a video of the Social Selling Primer here. Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Engaging people in their passions all helps make the business more meaningful. Allowing for and creating communities.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 4, 2010

While many organizations have got social media religion, there are many others still swimming against the stream. Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media. IT projects.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 23, 2010

Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. Of course, this isn’t entirely an either/or scenario. link] [link] Tin Hang Liu RT @jaybaer Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

FEBRUARY 24, 2010

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. You of course want to be responsive to your customers in social media, but disproportionately so? Who’s listening?

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. What’s the Point?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. I am new at blogging, but tend to notice that I get many more comments when I include an engaging headline that gets people interested in the topic. KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Put it on YouTube of course. Improve and Expand Now that your content is posted to your various social outposts, invite your current customers to make it better. Your LInkedin page.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. John & Partners is evaluating other communities that they could build and manage, and of course they are now confident in their ability to sell community construction and oversight to their clients.

Social Media 125

Social Media Case Study Strategy Study 125

Hootsuite

SEPTEMBER 16, 2022

Learn more about social media scheduling: The 10 best social media scheduling tools. How to make a social media posting schedule. How to create a social media calendar. The best time to post on Facebook, Instagram, Twitter, and LinkedIn. Social media analytics tools. Social media KPIs to track.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. See my review of the iPad review here) This content would also make a fantastic Facebook application. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post?

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. And trust me, I'll be tracking the results.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Of course, content alone is not the answer. Of course you are dead on (how could I think differently). Smart, optimized content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Social media is about people, not logos. Volvo = Safety.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

Bonus: My list of social media monitoring tools that I collect to share with others and test myself. And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife?

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Of course facial hair supply. Do you really know where your customers are in social media?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). But third, and most importantly, conversations about “social media&# are amorphous, and largely pointless. Social CRM The new telephone. Whatchew Talking Bout?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JULY 13, 2010

Instead of proudly touting your digital department’s latest project, hold yourself accountable for personal and company engagement goals: Simply put, what do you want people to find if they Google each employee’s name a year from now? Then, define a social and thought leadership strategy to get them there.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

FEBRUARY 19, 2016

Every 3 weeks or so I’ll have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. So if you want to engage with them on Facebook, LinkedIn, etc., It’s like Scooby Doo. you can do that.

Influencer 60

Influencer Marketing How To Report 60

Socialmedia.biz

JULY 14, 2016

And the haters can always engage 100% via email if they like. And a lot of fancier stuff I don’t need, but of course you can do all the regular mailmerge things such as Dear <<First Name>> I love <<Blog Name>> (don’t do that). I always come back to BaseCamp. My clients know it.

Influencer 60

Influencer Tools SM2 Marketing 60

Techipedia: Tamar Weinberg

MARCH 22, 2011

You could simply opt out of Facebook messages and notifications about new followers on Quora. Rapportive is a social CRM, giving you important information about the person who is emailing you. I read my friends’ Facebook updates via RSS. You could dedicate another email account to newsletters.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

JULY 8, 2010

The Wall Street Journal said email’s era had ended thanks to Facebook. Facebook’s COO said that email was probably going away. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. October 2009. So is email immortal? link] Jeffrey K.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

FEBRUARY 9, 2010

And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch. I’ve now hit double digits on the number of people I have unfriended due to their apparent round-the-clock playing of pointless mafia, farming, or aquarium games on Facebook.

Social Media 119

Social Media Strategy Survey Social CRM 119