Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) And their social media game is tight. brand and product names) on social. There are five key steps you should take.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

MARCH 7, 2022

Survey questions can vary based on your goals. Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Descriptive : Questions that prompt respondents to describe your brand in their own words.

Survey 91

Survey Brands Sentiment Template 91

Keyhole.co

NOVEMBER 7, 2023

This lets you answer the questions: What are the popular hashtags in your niche? Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. This tells you about popular conversations and helps you gauge audience response.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? May the Force first-party data be with you.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 19, 2021

Social is the cornerstone of today’s brand-consumer relationship, and it’s often the first place people turn to find information, ask questions and share their thoughts and feedback. Understanding brand health on social helps you understand: How consumers feel about your brand. This is where social listening comes into play.

Data 96

Data Sentiment API Analysis 96

Sprout Social

FEBRUARY 20, 2020

As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. People in other departments might not be familiar with the value of listening, so as you approach conversations with new stakeholders, put your teaching hat on. . Conversation. Improve products.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Ask probing follow-up questions for vague customers to get the necessary information. Here is a report from Sprout’s Listening capability.

Reputation 104

Reputation System Brands Knowledge Base 104

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights. Awario Leads: Make use of lead generation and social selling in real time.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. Enter social listening. .

Tools 93

Tools Sentiment How To Team 93

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. This can help spot trends, patterns and optimize your social media strategies.

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Measure effectiveness.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One excellent way to identify brand advocates is through social listening.

Brands 127

Brands ROI UGC Authentication 127

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: N/A. Brandwatch.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Oktopost

JUNE 19, 2020

With the current prominence of social media used to gain and nurture leads, that’s truer than ever. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Following up.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. Customer care.

Content 143

Content Metrics UGC Conversation 143

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. Establishing your presence on social and responding to comments makes you part of the conversation. And don’t forget about social listening.

Features 100

Features Social Media Curation Geotagging 100

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. To figure out where you stand on the positive/negative spectrum, you need to analyze these conversions. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

MARCH 26, 2020

However, according to a study by Harvard University , findings suggest that as long as people are mindful users of social media, strong social networks are associated with positive mental health and well-being. . Redirect conversations to direct messages when possible, to minimize additional scrutiny. DMs are always open.

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? Brand sentiment. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

Questions 160

Questions Social Media Consultant Education 160

Sprout Social

MARCH 19, 2020

Maybe yours is design, maybe it’s content creation, digital advertising or social media management. Just as you might ask a client, ask these questions about your agency. The answers should inform your messaging and the content you share on social. . Analyze the sentiment surrounding your agency.

Social Media 110

Social Media Strategy Case Study RFP 110

Buzz Marketing for Technology

DECEMBER 15, 2011

Other brands are working harder to tap their pages’ potential, inviting fans to post on the page, using brand-generated posts to ask them questions, and offering promotions that capitalize on the fan base’s affinity. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer.

Brands 275

Brands Repository Analysis Sentiment 275

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. Use Hootsuite Streams to track them across every social network. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services. Why you should have one.

Template 77

Template Templates Strategy HootSuite 77

Sprout Social

APRIL 21, 2020

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. With these insights, your brand can identify ways to contribute value to conversations.

How To 124

How To Social Media Management Metrics Team 124

Razor Social

MARCH 30, 2016

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JANUARY 26, 2021

Schneider recommends using TikTok to keep a pulse on emerging cultural trends to inspire creative social media ideas on other channels. Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks. Don’t forget to prioritize social customer service. Don’t be afraid to take a stand.

Social Media 143

Social Media Metrics Data Team 143

Oktopost

OCTOBER 10, 2022

That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Engagement: The amount of people who engage with your brand across social networks. Sentiment Analysis: An analysis of the temperment around posts about your brand. Focus instead on adding real value to the conversation.

Brands 75

Brands B2B SEO Influencer 75

Razor Social

NOVEMBER 29, 0002

Are you getting engagement on your questions? Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. In the following we have focussed on tools that are dedicated to social media analytics. Are videos, pictures or text updates working best?

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

MAY 25, 2022

Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. As you know, social media is about people sharing their lives with others. This takes us to our next question: how is social media analytics different from web analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

MARCH 8, 2019

Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. Why online social listening matters. Uncover hidden conversations about your business. Good question!

Reddit 99

Reddit Tumblr YouTube Review 99

Hootsuite

JULY 25, 2023

When it comes to social networking, you can avoid conflicts of interest by taking steps to determine the actual identity of the people you’re interacting with online. LinkedIn, a place built for professional networking, is the number one platform for lawyers. This ensures undivided loyalty and prevents potential harm to clients.

Social Media 77

Social Media Policies Guidelines HootSuite 77