Adam Cohen

JULY 12, 2010

How is our market share today vs. a year ago, and how will a new program help influence that? Talking to customers in these markets in social channels increases the need to understand the market overall and correlate initiatives to marketing directives. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117

Laurel Papworth

APRIL 13, 2010

That way the blog post (for corporates) is a mixture of the company view and an influencer’s or other interested party. Social networking is always about the common ground, the shared story. I really like the way online social networking is gaining strength in the business world. www.bundlehill.com.au ).

Social Media 61

Social Media Web 2.0 Wiki Class 61

Techipedia: Tamar Weinberg

MAY 18, 2010

In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. Or has it been around awhile but hasn’t been using social media? What motivates them? What are their issues?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients. To get social media success you should first gain the trust of your followers.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. Just do it head first, not with one foot.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

In fact, I don’t think becoming a social media expert is something that people should be worried about; they should be focused on becoming expert communicators instead. Influencers accept that they have a position to hold and won’t abuse it for a quick buck. Highlight Others Do you ever read the tweets of Chris Brogan?

Social Media 229

Social Media Influencer MySpace Consultant 229

Buzz Marketing for Technology

JUNE 25, 2008

My influences in this have come mainly from the trades, the martial arts (specifically Aikido), and other athletics. I’m very much looking forward to continued conversation. Social Networks. Though I started working in KM at the organizational level, over the years this has become more an interest at the PKM level.

RSS 100

RSS FeedBurner Web 2.0 Creative Commons 100

Buzz Marketing for Technology

JUNE 27, 2008

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. Finally, who controls, monitors, and supports the technologies will influence the choice of technology. Good stuff to keep conversations moving along!

Wiki 113

Wiki Class Web 2.0 Skills 113

Techipedia: Tamar Weinberg

JANUARY 19, 2010

I think e-commerce benefits from social media. It’s a great arena for finding influencers and inspiring client generated content – nirvana to those of us who toil in the social media space. I just wish we could cookie users on Facebook and Twitter so I could track their conversions… maybe one day!

Social Media 164

Social Media Yahoo Discount Training 164

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Be where your customers are.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 Web Worker Daily » Blog Archive Telecommuting: Not Just for Disaster Response « says: April 30th, 2007 9:00am. [.] This would help prevent web work from becoming a career [.].

Wiki 247

Wiki Web 2.0 RSS Products 247

Social Media Strategery

JANUARY 10, 2009

Because inevitably, the next level brings more pay, more power, more respect, and more influence. The problem with this structure is that social media renders these traditional roles and responsibilities obsolete. Image Courtesy of Flickr user Ack Ook* buy-in , leadership , scary , social media , web 2.0

Social Media 119

Social Media Gov 2.0 Wiki Organization 119

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# There must be hundreds of businesses that are following all the rules the social media gurus throw at them, and really get it, are authentic etc. Selling should not even be a big part of the picture. It’s pretty specific.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 17, 2010

Who are the influencers? Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. Social Media isn’t only Social Networks.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 21, 2009

Companies are still challenged with whether they *should* get involved in the conversation. A great experience breeds influence and positive feelings. I don’t they had much of a choice though. Reply Tamar Weinberg July 21, 2009 at 9:21 am In a way, Nick, they certainly could have.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Bare Feet Studios

AUGUST 27, 2008

Jargon that Matters Interoperability Personal Branding Time more valuable than Money You gain influence by joining the conversation. It’s just the kind of program PRSA Hawaii needed to energize our members into considering social media as part of their PR programs.

Upcoming 40

Upcoming Flickr Conference Alltop 40

Buzz Marketing for Technology

JUNE 27, 2008

Comments on this article can be sent to the author at chris_dede@harvard.edu and/or can be posted to the web via the link at the bottom of this page. The term Web 2.0 Whereas the twentieth-century web centered on developer-created material (e.g., Interactive media that facilitate these Web 2.0 tools (e.g.,

Web 2.0 182

Web 2.0 Review Wikipedia Construction 182

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 If you also ask me, Digg has had a lot of vocal supporters and those voices are going to be preaching about other social networks now.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 28, 2010

That’s why you need to paint a picture that’s more meaningful and encompasses what “social media&# as a label really is. Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. These are conversations, not broadcasts. Be responsive.

Social Media 278

Social Media Strategy Yahoo Communities 278

Buzz Marketing for Technology

JUNE 27, 2008

« NBA Launches Social Network | Main. » Turn Gmail Into Your Personal Nerve Center from Agent of Influence. » More than just gmail from web-eXtremities. You can follow this conversation by subscribing to the comment feed for this post. Social Commerce. Social Networking.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Simply put, the new mass media helped organize, and influence, large numbers of consumers. Companies are at the stage that they cannot afford to sit idly by and be passive in social media. The time has come for companies to be part of the conversation. I’d like to put in my $0.02 about what happens next.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Mainly, through networking. This kid is awesome.)

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Proactive Report

JULY 14, 2010

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. Companies that leverage social networking, content and knowledge assets will be those best positioned for future success.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Techipedia: Tamar Weinberg

JANUARY 23, 2008

But there’s a lot more to media than just these social networking sites. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. His book has been the topic of conversation just about everywhere , and for good reason.

Sites 101

Sites Social Media Digg Blogosphere 101

Buzz Marketing for Technology

JUNE 27, 2008

Ideally, a PLE requires content and conversation to flow between different platforms. The popularity of PLEs are driven by numerous factor: Internet/Web Connective Technology Informalization Complexification. See Knowing Knowledge for a more involved discussion of the changes influencing information, society, and education.

Wiki 184

Wiki Aggregator Social Bookmarking API 184

Techipedia: Tamar Weinberg

APRIL 14, 2010

Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions. People Want More If the chart above is any indication, it’s without question that social media has grown by leaps and bounds.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. In other cases, they are the new influencers, bloggers and taste-makers.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Laurel Papworth

JULY 23, 2010

The ABC has done a hybrid site – not really a community conversation build but aggregating information from multiple communities. S till, it’s nice to have these types of influencers talking directly to the public. Election 2.0 – List of social media election sites to watch. Related posts. leaflet.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Kikolani

NOVEMBER 29, 2010

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

APRIL 8, 2010

Numbers Aren’t Everything Over-zealous clients or enthusiasts might feel the need to absolutely reach out to the “influencers&# who have eleventy billion Twitter followers. It’s more important to look at the holistic view of the individual or entity on Twitter and across other social channels.

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

JULY 8, 2010

Shameless Plus – For more insights on what influences email deliverability, check out our Letters to the C-Suite: Getting Serious About Permission & Deliverability). Robert Scoble argued that email faced deletion at the hands of Web 2.0 The reasons that social networks require email addresses are numerous: 1.

RSS 129

RSS Research B2B Consultant 129