article thumbnail

How to Set Up Facebook Conversions API Using Conversions API Gateway

Jon Loomer

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. Select Conversions API Gateway.

API 206
article thumbnail

Testing Zaraz to Set Up Facebook Conversions API

Jon Loomer

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. But I’ve heard consistently that its AWS hosting prices many small businesses out. What I do know is that among its capabilities is sending web events for Facebook Conversions API.

API 159
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Twitter Spaces? – Bring your Twitter conversations to life with audio

Sprout Social

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. Twitter Spaces is a new feature that allows users to have live audio conversations on the platform. Users can host these conversations in an audio chat room called a “Space” and invite other users to participate.

article thumbnail

8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

article thumbnail

Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

article thumbnail

20 Years of Connecting The Nation: A National Conversation on The Digital Divide

The Realtime Report

20 Years of Connecting The Nation: A National Conversation on The Digital Divide. Connected Nation (CN) is marking 20 years of service in 2021 by hosting a one-of-kind, live event that will air nationally from three US cities on Wednesday, November 17 from 11am to 3pm (eastern). Registration for the live event is free at cn20.org.

article thumbnail

5 Ways to Host A Virtual Event For Your Business

Later

Table of Contents: Why You Should Host a Virtual Event. Why You Should Host a Virtual Event. Host a Q&A? New Date* Join us Tuesday July 7th from 6-7pm for a creatively charged conversation hosted by @arcteryxtoronto, moderated by us, with guest @ben_johnston. Instagram Live . Zoom Chats. Facebook Live.

Hosting 84