Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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Social Media Tips HootSuite Marketing 121

Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Read on to discover how to create social media sweepstakes that allow your brand to interact with fans, build a strong community, and turn leads into sales. . Choose a Platform.

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Social Media How To Guidelines UGC 186

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

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Conversation Video Tips Embedding 90

Social Media Strategies Summit

FEBRUARY 18, 2021

Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021.

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Trends Social Media Authentication Instagram 195

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. Episode Summary.

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Social Media Management Social Media Badge Hosting 170

Sprout Social

SEPTEMBER 8, 2021

While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. Anyone with 600 or more followers can now host a Space on Twitter.

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Conversation Twitter Hosting Upcoming 135

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance .

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Eventful Social Media Marketing Influencer 161

Sprout Social

FEBRUARY 5, 2024

Take a moment to recognize your brand’s role in the conversation, question who benefits from your Black History Month ideas and consider how those ideas can become staples in your brand’s culture. “As And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

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Social Media Authentication Communities Campaign 112

Ignite Social Media

APRIL 21, 2020

With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time. If your brand is considering social media live streaming, here’s what you need to know. Facebook- Live vs. Premiere.

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Social Media Notification Instagram Hosting 149

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.

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Social Media Management B2B Data Social Media 118

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

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Features Social Media Curation Geotagging 101

Ignite Social Media

OCTOBER 9, 2020

If you’re trying to figure out how to make the most out of virtual events on social media, we’ve got a few suggestions and ideas for how to make them successful. . Social Media Live Streaming Options. LinkedIn has done great work in helping companies and brands host corporate events online.

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Eventful Social Media How To LinkedIn 141

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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Social Media Strategy HootSuite Sentiment 111

Social Media Strategies Summit

DECEMBER 16, 2022

However, leveraging students to support your social media initiatives is easier said than done. And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies. Lawerence Synett , Director of Social Media, University of Colorado Denver.

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Social Media UGC Project Collaboration 130

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Social Media Strategies Summit

AUGUST 15, 2023

She wrote the book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World , which was listed as an Amazon #1 new release for college and university student life. Maya is a social media manager at Harvard University and a self-confessed nerd about user behavior and smart insights. Everywhere!

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Marketing Education Forums LinkedIn 240

Later

AUGUST 28, 2020

Table of Contents: Why You Should Host a Virtual Event. Why You Should Host a Virtual Event. Host a Q&A? New Date* Join us Tuesday July 7th from 6-7pm for a creatively charged conversation hosted by @arcteryxtoronto, moderated by us, with guest @ben_johnston. Instagram Live . Zoom Chats. Facebook Live.

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Hosting Eventful Class Instagram 84

Oktopost

JULY 2, 2020

What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time. And how can social media transform the customer experience? Catch a conversation by searching for B2B Marketing Now. Social Selling is Just Selling.

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Social Media Organization B2B LinkedIn 141

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. How do you define social media governance? Want to hear more from renowned B2B marketing leaders?

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Social Media B2B Apple Policies 84

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Ignite Social Media

MARCH 28, 2019

We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients – Sabra , Vera Bradley , Discover Boating & Altar’d State – were recognized as finalists in the Shorty awards. March has also been a busy month in social!

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Trends Social Media Influencer Newsletter 130

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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Social Media Marketing Atlassian Team 114

Oktopost

MAY 7, 2020

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. Listen to the podcast: Watch the live broadcast: Social media is both disarming and powerful.

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Social Media Management Social Media B2B Authentication 130

Ignite Social Media

FEBRUARY 9, 2021

Whether you were watching for the commercials, the halftime show, or the actual football game, there was a lot to talk about, and as usual, people flocked to social media to share their thoughts and opinions. Within this post, we’re breaking down some of the notable social media trends from this year’s event.

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Trends Social Media Health Care Eventful 85

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Use my daily schedule for social media managers to create your own custom checklist and optimize your workflow. Check Paid Social Campaigns.

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Social Media Management Social Media Curation UGC 172

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics.

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Social Media How To Metrics Sentiment 59

agora pulse

JUNE 5, 2019

That’s now the official Social Media Day adult beverage. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues. You see, in the U.S.

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Social Media How To Eventful Syndication 167

Ignite Social Media

APRIL 29, 2019

Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let’s talk about the April Social Media Trends! . Instagram Shopping Evolves.

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Trends Social Media LinkedIn Instagram 122

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

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Atlassian ROI Social Media Collaboration 102

Oktopost

JUNE 8, 2022

Being authentic has become the key to creating meaningful social media content and building a loyal audience. Jeff Pooley, Professor of Media and Communication at Muhlenberg College. Jeff challenges marketing leaders to think about social media and self. Want to hear more from famous B2B marketing leaders?

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Authentication Social Media B2B Apple 118

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Looking to Learn More About Video for Social Media? Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video.

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Video Social Media Engagement B2B 104

Oktopost

JULY 18, 2022

How do you continue to show up and be creative while balancing several tasks and the pressure of working in social media? Throw social media into the mix and if you’re not mindful, burnout is almost a guarantee. Olivia Messina is Oktopost’s Social Media and Community Manager. Meet Olivia.

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Social Media Management Social Media How To B2B 69

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. ClickMeeting is a video conferencing tool for preparing and hosting these types of sessions.

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Conversation Video Content How To 161

Sprout Social

MARCH 17, 2021

While these ideas can generate quick wins for marketers and help push goals over the finish line, these social media gimmicks ought to be used sparingly—if at all. Relying on short wins and social media tricks makes it harder for your brand to build long-lasting communities and create meaningful engagement with your real fans.

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Social Media Strategy Upcoming Engagement 134

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”. The converse is true as well.

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Engagement Social Media How To Hubspot 156

Likeable

NOVEMBER 1, 2021

One of the fastest growing verticals within social media this year is e-commerce. Online shopping and social media scrolling used to be two totally separate activities, but now 52 percent of socially engaged shoppers have made a purchase through a social platform. Product Collections & Social Catalogs.

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Social Media Instagram Retail Eventful 107