Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.

Social Media 108

Social Media Loyalty Reputation Data 108

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed.

Feed 167

Feed Feedly Metrics News 167

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

Research 144

Research Social Media Airlines Marketing 144

Ignite Social Media

NOVEMBER 19, 2018

2019 Social Media Metrics. To help you start thinking about 2019 social media metrics, we put together a list of widely used social media objectives and the 5-must-have metrics for each one. But what about surrounding metrics that build to that ultimate conversion.

Metrics 154

Metrics Social Media Sentiment Loyalty 154

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. twitter’s main character today is a master’s degree in social media. And it’s a conversation that’s begun to go mainstream. Download them now.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Statistics 142

Statistics Social Media Video Marketing 142

Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? This is never truer than it is on social media.

Social Media 62

Social Media Strategy B2B Collaboration 62

Hootsuite

APRIL 17, 2024

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. What is the Threads algorithm?

HootSuite 86

HootSuite Feed Feedly Instagram 86

Hootsuite

MARCH 27, 2024

But you also need to understand their limitations compared to other social ads. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

agora pulse

JANUARY 30, 2021

Bonus Materials: FREE Social Media Content Calendar. Are you approaching your social media strategy like you always have? In this new year, level up with these social media tips from experts. What top tips do you need to know to level up your social media strategy in 2021? Need inspiration?

Social Media 132

Social Media Tips Strategy LinkedIn 132

agora pulse

OCTOBER 29, 2019

Can you make money from your social media? Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into solid sales? I’m going to show you eight ways that you can turn social media into money. The answer is yes! .

Social Media 104

Social Media FAQ Sports Instagram 104

agora pulse

OCTOBER 29, 2019

Can you make money from your social media? Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into solid sales? I’m going to show you eight ways that you can turn social media into money. The answer is yes! .

Social Media 104

Social Media FAQ Sports Instagram 104

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Social Media Management Platform Instagram 92

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. works in social, always working*.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Likeable

FEBRUARY 25, 2020

Have you ever bought something online after seeing one social media ad? In paid social, this is what we call the funnel. In paid social, this is what we call the funnel. Depending on your strategy, you may have any number of layers, but every funnel has awareness at the top and conversion at the bottom.

Conversation 61

Conversation Buy Education Products 61

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Video 130

Video Social Media Wireless Marketing 130

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. and the app is trending towards 1B active users by the end of the year.

Analytics 154

Analytics Brands CPA Overview 154

Hootsuite

APRIL 22, 2020

Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular. Social media live streaming is dynamic, authentic and engaging.

Social Media 145

Social Media Privacy YouTube Instagram 145

yMarketingMatters

MARCH 9, 2015

2015 is rolling fast, as are the changes in the social media world. Here are the most important social media updates that you might have missed in February. Just DOWNLOAD it from the App Store : “Facebook Ads Manager” NOTE: It’s currently only available for iOS.

News 100

News Social Media Mobile Notification 100

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 109

Social Media Marketing Upcoming Team 109

Convince & Convert

MARCH 21, 2017

If I refer to social media as a lead generation tool, what comes to mind first? Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. Run a Photo Contest.

Social Media 144

Social Media UGC Organization Strategy 144

Marketing to Serve

DECEMBER 16, 2017

As social media continues to grow, businesses are continuing to adopt the way they use the technology. New social media platforms like Snapchat, force businesses hands into choosing to adopt, or continuing with what they have. Technological advancement brings new tools that can help you leverage social media.

Social Media 94

Social Media Tools HootSuite Comparison 94

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

Curation 141

Curation Data Content UGC 141

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. This week: From ExactTarget , 20 winning email designs for download.

Social Media 140

Social Media Brands How To Case Study 140

Razor Social

FEBRUARY 19, 2018

A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became harder to get traffic. They are all becoming paid marketing platforms, meaning no more free rides for publishers and brands on social media! Download a guide.

Social Media 105

Social Media Real Estate Authentication Campaign 105

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. To find out what that content is, use a social media analytics platform like Sprout Social. In short, yes. It’s up to you.

Organization 103

Organization LinkedIn Strategy Social Media 103

Ignite Social Media

MAY 19, 2021

It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features audio-only rooms that allow people to chat about shared interests. Subscribe to Social You Should Know.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Wondering how to grow your social media accounts?

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Hootsuite

APRIL 18, 2022

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. That being said: it’s important to recognize that Instagram Reels are a different beast than the main feed. Your Reels will appear in search results and in the Explore feed. instatraveling.

Hashtag 141

Hashtag Instagram HootSuite Travel 141

Convince & Convert

DECEMBER 13, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Listen Now. Find us on iTunes: [link].

Social Media 148

Social Media Content Case Study Retail 148

BeingOptimist

JULY 7, 2023

Instagram Threads App, developed by Meta , introduces a refreshing approach to social media , enabling users to engage in more intimate conversations with their inner circle. Within a few days of its launch Mr Beast has gained a million subscribers on this social media app and this app is being considered a threat to Twitter.

Microblogging 75

Microblogging Instagram Privacy FAQ 75

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign 111

Campaign Social Media Metrics Trends 111

agora pulse

JULY 24, 2016

“Should I use social media automation or can I simply post organically?” ” We have this conversation about once a month in our office with clients. Social media automation works, but there needs to be a balance and a strategy. The Strategy behind Social Media Automation.

Social Media 69

Social Media Influencer LinkedIn Engagement 69

Sprout Social

JULY 15, 2020

By April of 2020, it managed to reach 2 billion downloads worldwide. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. But advertising on TikTok isn’t the same as advertising on other social channels. It then turns into an in-feed video ad.

Advertising 140

Advertising How To Campaign Hashtag 140

Keyhole.co

JANUARY 20, 2024

Maybe you’ve even started creating content for your online visitors, including blog posts, downloadable guides, and FAQs. Social media users tend to engage more with video content, but it’s important to have a variety of different formats. One-third sharing: Sharing content from others helps your feed seem less spammy.

Small Business 100

Small Business Engagement Strategy Facebook 100