agora pulse

JUNE 7, 2016

The following post is written by Rachel Go at Hubstaff — a company that really makes social media management work as a remote team. Social media is an online realm in itself, so it makes sense that a completely virtual team can manage a brand’s social media presence. We ask questions.

Social Media Management 60

Social Media Management Team Social Media Notification 60

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. This bite-sized content can supercharge your social strategy and brand awareness.

Buy 113

Buy Video How To Template 113

Hootsuite

FEBRUARY 5, 2024

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Instagram analytics are the metrics used to understand how content performs on Instagram. We get it, it’s not as fun as creating content and interacting with followers.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Sprout Social

NOVEMBER 21, 2022

The three-week campaign featured a branded TikTok sound, in-feed ads, an interactive augmented reality experience and a diverse trough of talent including Holly H, the Neffati Brothers, Michael Le, Jordan Fisher and Luke Trotman from Love Island to name a few. Fantastic Furniture worked with Incubeta to create TikTok influencer content.

Case Study 111

Case Study Marketing Directory Retail 111

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Clear data.

Collaboration 87

Collaboration Tools Social Media HootSuite 87

Oktopost

MARCH 11, 2020

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. Creating Content That Resonates.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Oktopost

FEBRUARY 28, 2021

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. Creating Content That Resonates.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Buffer Social

SEPTEMBER 5, 2023

Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about. Content planning, analysis, and reporting The major part of your day will involve planning, analysis, and reporting.

Social Media 90

Social Media How To Skills Hubspot 90

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Hootsuite

MAY 29, 2020

Hootsuite Amplify makes it extremely easy for employees to safely share pre-approved content to become brand advocates, or personalize content for thought leadership pieces. Curate a central feed that reinforces your culture, highlights thought leadership, and rewards your most passionate employee advocates. Measure impact.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

agora pulse

FEBRUARY 25, 2021

Craft an objective that has trackable and measurable ROI. Amy and Caitlin: Clearly define an objective that has trackable and measurable ROI. Being very clear about what the objectives are will allow for a direct correlation of the goals, concepts, strategies, and measurable ROI , which increases the chances for success dramatically.

Communities 113

Communities Social Media Tips Energy 113

Sprout Social

JUNE 28, 2023

Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Increased scope and scale of campaigns: Companies can run campaigns on multiple social media channels at once without requiring additional manpower.

Team 106

Team Hubspot Marketing SMS 106

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. If you’re using your own content, Spark Ads have another benefit. Content that will resonate with your audience and feels authentic and genuine.

HootSuite 98

HootSuite Campaign Metrics CPC 98

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. Ads in feeds. The second ad type will appear in feeds. There are over 2.2

Reddit 115

Reddit CPC CPM Cost 115

Keyhole.co

JULY 18, 2023

Use the Business Creative Hub to learn about content creation best practices. Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier. You cannot connect your account to social media management tools.

Tips 52

Tips Marketing Trends Influencer 52

Oktopost

JUNE 30, 2021

The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase. Ads show up in users’ news feeds and sidebars based on the targeting options selected by the advertiser. Give Your Audience Relevant Ad Content.

B2B 118

B2B Facebook How To Campaign 118

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. By selecting your post in the Content tab or the Planner tab.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

JANUARY 9, 2024

Business applications of AI analytics Companies use AI analytics to derive a stronger return on investment (ROI) from their social and digital data, while championing productivity and growth through intelligent automation. Take advantage of AI-enabled automation to optimize and see the ROI of your social and digital data.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Sprout Social

NOVEMBER 29, 2021

Seventy-one percent of consumers found themselves using social media more in the last year than ever before and 34% say they’re using it to learn about products, services and brands. But what type of social content actually captures consumers’ interest when they’re inclined to buy?

Buy 142

Buy Brands Survey Apparel 142

agora pulse

SEPTEMBER 24, 2020

They might be worried about the increased demand or activity across multiple social channels as their brand and following grow. Perhaps they are looking for expert help to come in and create exceptional strategic content. Table of Contents. Most social media marketing agencies offer set services for flat fees.

Social Media 99

Social Media Marketing Social Media Management Report 99

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Oktopost specializes in social media management for B2B companies. BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

SEPTEMBER 13, 2023

Can’t get engagement on Instagram even with impeccable content? They get your content in front of a broader audience, enhance discoverability, and enable more refined targeting. Here are some notable perks of using trending hashtags: Content categorization Hashtags make it easier to categorize your content on Instagram.

Hashtag 52

Hashtag Trends Instagram UGC 52

Sprout Social

SEPTEMBER 30, 2021

Doing so allows brands to experiment with new creatives, calls-to-action and Stories-specific offers beyond their regular feed. User-generated content. That’s why so many brands are making user-generated content a cornerstone of their Instagram social selling strategies. It shouldn’t be. Instagram Shopping.

Instagram 108

Instagram Bazaarvoice Retail Feed 108

Buffer Social

JANUARY 30, 2017

We had the pleasure of chatting with Carlos all about how marketers can get started with Snapchat and how they can tie their Snapchat marketing efforts into overall business ROI. Tying Snapchat marketing efforts to business ROI. A Video Marketing Guide on Creating Content for Snapchat – The Buffer Blog.

ROI 40

ROI Communities Strategy Marketing 40

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. And does it matter?)

LinkedIn 103

LinkedIn Comments URL Engagement 103

Hootsuite

OCTOBER 25, 2021

Customers are already looking for you on social media. 44% of all internet users regularly look up brands on social media networks. All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. Social media delivers a big ROI, and I cannot lie, friends.

Social Media 142

Social Media Meme HootSuite Influencer 142

agora pulse

OCTOBER 19, 2017

Web traffic is a really important KPI because much of your social media marketing will be geared up to drive traffic to your website. What percentage of the traffic to your website is coming from social media? It measures the “social” in social media. Great content sparks conversation.

Social Media 133

Social Media CPI URL Social Media Management 133

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Sprout Social

NOVEMBER 28, 2022

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. — Sprout Social (@SproutSocial) October 19, 2022. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process.

Instagram 122

Instagram Engagement Brands Avatar 122

Keyhole.co

MARCH 2, 2023

Of course, reaching people on social media is easier said than done. Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. Don’t take your opportunity costs for granted.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

NOVEMBER 28, 2022

Users can also vote content by others “up” or “down” the algorithm. The other big thing that sets Reddit apart is the way their algorithm works: Popular posts with lots of upvotes get more exposure in the Reddit homepage and subreddit feeds. And, downvoted content receives less exposure. Simple and effective.

Reddit 101

Reddit Brands Meme Forums 101

agora pulse

FEBRUARY 21, 2018

Since an algorithm update in 2016, Instagram ditched chronological feeds in favor of content it thinks you’ll like to see — namely, friend’s pictures, awww-inspiring animals and most definitely not corporate posts. Kaitlin McKay – Head of Social at Rebecca Abigail. Lauren is also an Instagram influencer herself.

Instagram 112

Instagram Tips Advertising Feed 112

Convince & Convert

JANUARY 8, 2018

The challenge for companies using Instagram as a marketing tool is switching a user’s mindset from passive browsing to active shopping , and getting them to click through to products or content outside of the social platform. A new comment moderation feature also gives businesses added control over how users interact with their feed.

Instagram 125

Instagram API Consultant Conversation 125

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

OCTOBER 26, 2020

Clearly, your buyers are now all over social media. Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159