Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content.

LinkedIn 108

LinkedIn Instagram Tips HootSuite 108

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

Social Media 246

Social Media Video Company Content 246

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Content Marketing ROI 91

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. Facebook wants to highlight user content that improves our well-being, as well as gets people talking and engaging.

Feed 167

Feed Feedly Metrics News 167

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform.

Strategy 131

Strategy Content Curation Press Release 131

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

Social Media 89

Social Media Content Airlines Authentication 89

Oktopost

SEPTEMBER 21, 2023

And if going door-to-door is obsolete (and legally questionable) – why not show up on their social feeds every morning of every day instead? Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches.

Examples 136

Examples B2B ROI Analytics 136

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 78

eBook Content Findability Template 78

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving ROI.

Content 162

Content Training How To ROI 162

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content.

Marketing 367

Marketing Syndication Adwords News 367

Pam Moore

AUGUST 2, 2020

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Supporting Resources (download for FREE!)

eBook 78

eBook Questions Strategy Template 78

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. This bite-sized content can supercharge your social strategy and brand awareness. It’s the most popular content format Put simply: People like short-form video.

Buy 115

Buy Video How To Template 115

Jon Loomer

NOVEMBER 29, 2022

I’ve been asked several times during the past couple of months questions related to ROI. Is it leading to positive ROI? I wasn’t in your feed every day because I refused to play the algorithmic game. I want to be present in your feed, but I don’t want to be annoying. How much revenue is this generating?

Video 200

Video Marketing ROI Buy 200

Convince & Convert

OCTOBER 12, 2010

Tweet Guest post by Simon Gornick , a content consultant specializing in short form slogans, and owner of The Tagline Machine. ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless.

ROI 124

ROI Social Media Small Business CPC 124

Oktopost

SEPTEMBER 21, 2023

And if going door-to-door is obsolete (and legally questionable) – why not show up on their social feeds every morning of every day instead? Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches.

Examples 62

Examples B2B ROI Analytics 62

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Hootsuite

FEBRUARY 5, 2024

Instagram analytics are the metrics used to understand how content performs on Instagram. We get it, it’s not as fun as creating content and interacting with followers. By tracking how your audience interacts with your content (e.g. This, in turn, allows you to fine-tune future content. What are Instagram analytics?

Analytics 97

Analytics Instagram HootSuite Metrics 97

Pam Moore

MARCH 17, 2020

Does your audience need more content from you? I share how to identify the top content that will help you inspire and connect with your audience in meaningful ways. Your audience wants more content from you but only if it serving them value. Take Action: Download the Digital Content Calendar Template. Real value.

Content 78

Content Training Template Templates 78

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You have no idea if you are creating content that will actually attract or engage your ideal target customer, ever. You forgot what a positive ROI looks like. . Does this sound familiar? Webinar Details: .

Social Media 164

Social Media Strategy How To Training 164

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

B2B 117

B2B Trends Social Media UGC 117

Keyhole.co

JANUARY 20, 2024

Studies show that customers respond better to user-generated content than overly promotional marketing. A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. Instead of feeling salesy, content feels more authentic and organic.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Content marketing is not a “set it and forget it” type of initiative.

Strategy 113

Strategy Content Marketing Template 113

Pam Moore

MARCH 17, 2020

Does your audience need more content from you? I share how to identify the top content that will help you inspire and connect with your audience in meaningful ways. Your audience wants more content from you but only if it serving them value. Take Action: Download the Digital Content Calendar Template. Real value.

Video 78

Video Content Training Template 78

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO.

SEO 153

SEO Social Media Strategy Hashtag 153

Sprout Social

FEBRUARY 2, 2023

The most successful brands are the ones who create a lot of video content. They get the reps in and make content all the time. figopet We know its hard to resist thise puppy dog eyes, but here are 10 foods you should always avoid feeding your dogs ? But she knew success on the app was only possible with volume and consistency.

Social Media 109

Social Media Insurance ROI Meme 109

Keyhole.co

APRIL 3, 2024

Offer insights, share content, and spark discussions to cement your brand’s presence among an engaged group of sneaker enthusiasts. To a beginner, a Twitter feed may seem like an enormous party where everyone’s talking at once. Unlike your main feed, a mix decided by an algorithm, X forms your lists chronologically.

Strategy 52

Strategy Twitter Tips Marketing 52

Buffer Social

SEPTEMBER 4, 2023

However, most people don’t engage with short-form content the way they do long-form (I know I don’t). So, YouTube has a big task keeping content engaging. User Surveys : YouTube often asks viewers to rate the content they watch. User Engagement : Likes, comments, and shares play a significant role.

YouTube 90

YouTube Metrics Feed Feedly 90

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. Why Images Are Important for Blog Posts and Content – A picture speaks a thousand words, and when it comes to your content, that cannot be truer if your image is relevant. As always, any comment and social love will be greatly appreciated! Related Posts.

ROI 126

ROI Social Media Google iPad 126

Sprout Social

DECEMBER 6, 2023

If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. This is particularly powerful for B2B brands that craft thought leadership content. Their credibility is, after all, their currency.

B2B 116

B2B Influencer Brands Marketing 116

Social Media Strategies Summit

FEBRUARY 11, 2021

Does automating your content distribution to go to the world’s biggest platforms at once – without any interaction from you – sound appealing? Would you like to have your content available to older people who may not be on social media, or those who may not be able to read? According to PodcastHosting.org , there are 1.5

Sample 147

Sample Samples Hosting Instagram 147

Later

JUNE 5, 2019

If you’re looking to get an even bigger ROI on your influencer marketing, you may want to check out Instagram’s new branded content ads! . Announced on Tuesday, the new feature allows businesses to promote organic posts from influencers as feed ads within the app. . What are Branded Content Ads on Instagram.

Influencer 51

Influencer Instagram Brands Content 51

Sprout Social

FEBRUARY 7, 2023

According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent.

Buy 92

Buy Curation Statistics Survey 92

Convince & Convert

MAY 20, 2014

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Want to know a secret?

Engagement 144

Engagement Content Klout Groups 144

Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

Drupal 94

Drupal Content Case Study Statistics 94

Sprout Social

NOVEMBER 21, 2022

The three-week campaign featured a branded TikTok sound, in-feed ads, an interactive augmented reality experience and a diverse trough of talent including Holly H, the Neffati Brothers, Michael Le, Jordan Fisher and Luke Trotman from Love Island to name a few. Fantastic Furniture worked with Incubeta to create TikTok influencer content.

Case Study 112

Case Study Marketing Directory Retail 112