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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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themarketingblog@wordpress on Mobile

The Marketing Blog

16 am themarketingblog@wordpress on Mobile Jump to Comments There was a time when mobile version of a website used to be a rarity. The trend appears to have changed now and today’s development-teams have to consider the compatibility of their website/blog with mobile phones. However, I still review some Web 2.0

Mobile 100
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Social Media Chat Tuesday, July 21st

Adam Cohen

I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The scope of my blog-posts span across the Enterprise 2.0 that interests the people.

Startup 109
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I Will Not Write About Old Spice

Adam Cohen

(By the way, I’m glad to hear he stopped the oil spill). Thanks for dropping by.

Badge 201
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Two Critical Points About The Future

Twist Image

I had the pleasure of interviewing Tobi Lutke (Founder and CEO of the $3+ billion company, Shopify ), and I was also able to spend a lot of time listening to those who are inventing the future, thinking about the future and investing in those who are building the future. Tim coined the phrase Web 2.0, mobile video.

Startup 40
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HTC S710: A Beauty

The Marketing Blog

The customer had already conducted his research, spoken with his opinion leaders, had set his budget and most importantly set his expectations right What next? The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Web 2.0 100