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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls. That means that any special offers will also go that much further.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. Is this trend right for my brand? What is the sentiment behind the trend?

Trends 60
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Top 6 Best Social Media Platforms for Financial Services

Oktopost

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Stay up-to-date on industry trends: Social media is a great way to stay abreast of the latest industry news and trends.

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How To Use The Instagram Link In Bio The Right Way

Keyhole.co

For example, here’s what the “link in bio” looks like for FrameStores, a company that deals with picture frame materials. Ideally, choose to use a mobile device instead of a desktop to complete the task. For instance, Pumpkin, a pet insurance company, makes good use of its link in bio without making its profile appear too crowded.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ).

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Marketers working in any size company wanting to succeed in 2018. Even if your product or service is “sexy” it can be tough. Real estate brokers. Mortgage brokers.

Industry 132