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Influencer Marketing 101

Koka Sexton

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencers may be potential buyers themselves, or they may be third parties.

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57 Social Media Policy Examples and Resources

Dave Fleet

Employee Social Influence Marketing Guidelines. Should Your Company Have a Social Media Policy? New PR Wiki. Employee Blogging Policies. Social Media Participation Policy. Communication (Blogging) Policy. Porter Novelli. Blogging & Social Media Policy. Social Media Guidelines. Robert Scoble. The Corporate Weblog Manifesto.

Policies 419
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The KISS Method For Determining Social Media ROI

SocMed Sean

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share.

ROI 269
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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), James Seng on Wiki Universal Edit Button. Mark on Wiki Universal Edit Button. weblivz on Wiki Universal Edit Button. Zbigniew Lukasiak on Wiki + Spreadsheet = SocialCalc. Wiki Universal Edit Button. Recent Posts.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. buy a link » SUBSCRIBE TO CIO.

Company 122
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention.

SM2 202
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How to Build a Successful Remote Support Team

agora pulse

Think of support teams, and you may picture rows and rows of endless desks with headphone-wearing businesspeople (No doubt, this image is influenced by all the boring “support” stock photos out there.) At Agorapulse, we’ve had remote customer support since the company’s salad days, and it’s grown into something that customers rave about.

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