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Influencer Marketing 101

Koka Sexton

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencers may be potential buyers themselves, or they may be third parties.

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57 Social Media Policy Examples and Resources

Dave Fleet

Employee Social Influence Marketing Guidelines. New PR Wiki. Employee Blogging Policies. Social Media Participation Policy. Communication (Blogging) Policy. Porter Novelli. Blogging & Social Media Policy. Social Media Guidelines. Robert Scoble. The Corporate Weblog Manifesto. Blog Assessment. New Media and the Air Force.

Policies 419
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

and determine what blogs they read, social networks they use, forums or wikis they use, etc. Check out Forums, wikis, groups, blogs, etc. p.s. Sometimes your customer research will influence changes in your goals or even create new ones. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Participate.

Strategy 186
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The KISS Method For Determining Social Media ROI

SocMed Sean

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Create an influencer program that amplifies the positive messages from your brand ambassadors Find a group of happy customers and empower them to share positive messages as brand ambassadors.

ROI 269
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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), James Seng on Wiki Universal Edit Button. Mark on Wiki Universal Edit Button. weblivz on Wiki Universal Edit Button. Zbigniew Lukasiak on Wiki + Spreadsheet = SocialCalc. Wiki Universal Edit Button. Recent Posts.

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The Convergence of Search and Social – Part 1

Josh S Peters

and includes blogs, wiki’s, forums, it’s own set of ideologies, strategies, tactics, and more. Over the years it has changed dramatically and now we have social influencing search results in all of the major search engines. It goes beyond Twitter, Facebook, YouTube, Pinterest, etc.

SEO 170
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Social Mention.

SM2 202