Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Or Microsoft. “I built Kurrently in the three weeks between the end of school and the beginning of my internship at Microsoft,&# said Kurrently’s creator Gilbert Leung in my recent Skype interview with him. I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform.

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event.

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Microsoft.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. Microsofts (un)secret weapon for winning the BI battle. Microsoft scales out SQL Server 2008, wants to democratize BI. Best Practices: Migrate from Lotus Notes to Microsoft Exchange & SharePoint. Microsofts (un)secret weapon for winning the BI battle. Microsoft scales out SQL Server 2008, wants to democratize BI.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity SMM

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets. This became a de-facto landing page/microsite for many companies, and made it relatively easy to drive fan behavior – especially when using inexpensive software.

Tools 158

4 WordPress Alternatives: the What, Where, and Why

ProBlogger

Just like in the 90’s when Microsoft seemed like the only choice, but then we found alternatives like Mac or Linux, there are alternatives to WordPress too. Habari support is available via: FAQ. package FAQ. a thorough FAQ.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? Login | Register | FAQ |. s anyone under 30 working in your company, youâ??ve Few companies are prepared to deal with these issues in any comprehensive way. Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. microsoft. The Microsoft Muse.

Productivity 2.0: How the New Rules of Work Are Changing the Game | Zen Habits

Buzz Marketing for Technology

Google exemplifies this philosophy — did it wait until it had a better email program than Microsoft Outlook to launch Gmail? It might even be the company’s main source of income if it catches on. It might even be the company’s main source of income if it catches on.

The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

In the past year, groupware companies have started looking more critically at their products and services to see how their. This self-scrutiny is the result of a changing groupware market, which has caught the attention of major players in the operating systems and Internet industries, including Microsoft, Netscape and Oracle. And when those flexible systems are widely available, whats to stop the groupware market from commercial successes of Microsofts magnitude?

Revealed: Behind the Scenes of My Premium Product Launch

Viper Chill

After personally replying to about 20 comments on Pat Flynn’s site, I quickly started working on an FAQ page. I was then able to reply to more of Pat’s comments by linking to the FAQ page (with his permission), so new visitors would constantly see all of the answers in one place.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Just think how little training is associated with using an AlphaSmart (a portable, inexpensive word processing device) compared to using Microsoft Word. Doug Johnson. Writing, Speaking and Consulting on School Technology and Library Issues. Search.

Skills 194

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. These types of half-cocked efforts almost invariably fail, and then those companies use those initial failures as a rationale for non-participation – sometimes for years. And anyone who tells you they absolutely know what will work for your company definitely does not understand this business.

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

and Canada to Microsoft’s Bing last week. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. We never really know the true objectives and goals of companies unless we are working side by side them.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? link] James Windrow Apple used to be the scrappy underdog and white knight to Microsofts evil empire. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Apple 71

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Companies must also uphold privacy laws. Social-media marketing & customer service can be legal minefield &companies need to stay alert [link] [link] Keeps You In Control How to avoid a social-media lawsuit [link] [link] Tom Tibbits Protecting yourself from social media lawsuits. I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless.

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. This will provide companies with an holistic view of their customer relationships and each customer’s communication modality preferences. It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

Here, in one of the poorest areas of Los Angeles County, I have kids who have self-esteem, who are going to college, who are being recruited to help make companies and institutions more effective, who are being treated like queens and kings by our elected officials and being recognized in front of L.A. Online Microsoft Certification Training Courses High-quality, comprehensive Microsoft Certification preparation courses for less than $200.

Skills 100

52 Types of Blog Posts that Are Proven to Work

ProBlogger

Some of the things you can compare against each other are: software, books, courses, companies, etc.—even FAQ (Frequently Asked Questions) posts. If you want to create a FAQ style post you need to have an audience to get the questions from. Creating a fake FAQ containing only some imaginary “frequently&# asked questions is the biggest sin of them all. This guest post is by Karol K of Online Business Design blog.

Types 44

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. As befits the CEO of a company built on a wide-open corporate culture, Hsieh is remarkably candid about his successes, failures, and fortunes throughout, and this first section is the strongest in the book. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do. A company rang me recently to say that Google black listed them.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do. A company rang me recently to say that Google black listed them.