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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Or Microsoft. “I built Kurrently in the three weeks between the end of school and the beginning of my internship at Microsoft,&# said Kurrently’s creator Gilbert Leung in my recent Skype interview with him. I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Microsoft.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. Though the terms are debated and sometimes disputed in the medical community, both refer in a general way to people who display some characteristics of autism -- including unusual responses to the environment and deficits in social interaction -- but not the cognitive and communicative development impairments or language delays of classic autism.

Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

Microsoft, Apple, Rackspace, Starbucks, McDonalds, IBM and even Amazon offer it. We want to be great writers, be great artists, take amazing photographs and build an engaging community. A FAQ to reference. This is a guest post by Matthew Setter.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Just think how little training is associated with using an AlphaSmart (a portable, inexpensive word processing device) compared to using Microsoft Word. Doug Johnson. Writing, Speaking and Consulting on School Technology and Library Issues. Search.

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Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

21st Century Tools: Recognizing that "technology is, and will continue to be, a driving force in workplaces, communities, and personal lives in the 21st century," Learning for the 21st Century emphasizes the importance of incorporating information and communication technologies into education from the elementary grades up. My students just had a film festival last week that over 500 community folks attended. City Council for their commitment to giving our community a voice.

Skills 100

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

and Canada to Microsoft’s Bing last week. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased.

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. These types of half-cocked efforts almost invariably fail, and then those companies use those initial failures as a rationale for non-participation – sometimes for years. And anyone who tells you they absolutely know what will work for your company definitely does not understand this business.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? link] James Windrow Apple used to be the scrappy underdog and white knight to Microsofts evil empire. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. This will provide companies with an holistic view of their customer relationships and each customer’s communication modality preferences. It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Companies must also uphold privacy laws. Social-media marketing & customer service can be legal minefield &companies need to stay alert [link] [link] Keeps You In Control How to avoid a social-media lawsuit [link] [link] Tom Tibbits Protecting yourself from social media lawsuits. I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. As befits the CEO of a company built on a wide-open corporate culture, Hsieh is remarkably candid about his successes, failures, and fortunes throughout, and this first section is the strongest in the book. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do. A company rang me recently to say that Google black listed them.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do. A company rang me recently to say that Google black listed them.