10 Company and Product Branding Tips from Microsoft

Convince & Convert

At Rival IQ, we see tens of thousands of companies, products, and people come through our system. One thing I’ve noticed is very few companies are doing a good job at both their corporate and product-level branding across social media channels.

Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. A passing glance shows a vague, unpolished connection between the two companies, but they have more in common than you might think.

Trending Sources

Microsoft’s new logo

Sherrilynne Starkie

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products. Microsoft’s New Logo.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently.

Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8

Idaconcpts

Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. But when it comes to Windows 8, iPad may be grounded on the fact that Microsoft’s firmware is more enterprise friendlier and innovative.

Facebook, Microsoft Team Up on MAREA Subsea Cable

SocialTimes Facebook

Facebook and Microsoft are going under, as in underwater: The two tech giants will team up to build a new, state-of-the-art subsea cable across the Atlantic Ocean. The new cable, MAREA, will be the highest-capacity subsea cable to cross the Atlantic upon its completion, with eight fiber pairs and an estimated capacity of 160 terabits per second, and Facebook and Microsoft said the capacity will help meet growing demand for high-speed, reliable connections for cloud and online services.

Microsoft Buys 26 Contosoyams Domain Names

Bill Hartzer

Microsoft is up to something. I’m not sure what, but I am really curious as to why Microsoft recently registered 26 domain names at once: all related to the word contosoyams.

Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency

Stay N' Alive

Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social.

Are Social Media Companies Overvalued? [Infographic]

Pamorama

Are we experiencing a tech bubble in shares of social media companies? In addition to LinkedIn’s IPO, there have been some other recent developments in the world of social media finance: Microsoft purchased Skype for $8.5

Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

Pinterest, the darling of food and fashion pinners, is on a hyper growth slope with brands that at first glance have nothing to do with "life style" e.g. business-to-business, technlogy, software, finance, miliatry, staffing companies and more. Microsoft Hardware Blog.

Facebook Employees Gain Access to Microsoft Office 365

SocialTimes Facebook

Facebook reached a deal with Microsoft under which the social network’s more than 13,000 employees will use elements of web-based workplace productivity suite Office 365. Campos also highlighted another element of Office 365, Delve, saying that it allows employees to more easily find internal reports or company news that is relevant to their jobs, and it also “keeps the noise level down.”.

Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

Workplace brings traditional Facebook features such as News Feed , groups , messaging , Facebook Live livestreaming, Reactions , search and Trending to company networks that are kept separate from Facebook users’ personal profiles.

Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)

Twist Image

Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. With Facebook at $1.86B in advertising revenue (excluding virtual currencies/goods) for 2010, it puts them at right behind Microsoft but ahead of AOL. microsoft. What happened to The Long Tail ?

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

The interactive infographic, designed and executed by Ceros, was released to promote the insight report that discusses how companies in the US use wearable technology to drive business performance. Guest post by Cheryl Joy.

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Comparison of 100 Top Companies on Social Business and Corporate Culture

Convince & Convert

Whether it’s Charlene Li’s Open Leadership , The NOW Revolution from Amber Naslund and me, Humanize from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology. For each of the 100 Best Companies to Work For, I matched up their Social Business Index ranking (where applicable).

“K” is King in Brand and Company Naming

Waxing UnLyrical

Having a great company and product name adds to market appeal and most likely has had a direct affect on the company’s million dollar sales record. CocaCola, Microsoft, General Electric, Nokia, McDonalds, Hewlett-Packard). “K” is King in Brand and Company Naming.

Did Microsoft Just Buy Vericen.com, a Typo Domain of Verizon?

Bill Hartzer

Did Microsoft just register a domain name that is a typo (a typo domain) of Verizon? I know this might be a stretch, but I am really curious about one of the domain names that was just registered, and was set up on Microsoft’s name servers: vericen.com.

URL 8

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Special Guest: Scott Monty, Ford Motor Company.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Special Guest: Scott Monty, Ford Motor Company.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Laying Off Microsoft

Jason Yormark

There was no question really when Microsoft offered. I put in four amazing years with Microsoft Advertising and made life long friends in the process. I never imagined Microsoft would lay anyone off, but the economy had other plans. It wasn’t fair to me or Microsoft.

Retaining Customers Requires Innovation

Convince & Convert

By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world. So, imagine the shock when users of Microsoft’s online storage system OneDrive discovered that things would be changing. But Microsoft discovered that people were actually using it.

Microsoft Acquires Synsup Labs Domain Names

Bill Hartzer

In an interesting move that might indicate an upcoming acquisition or a major project in the works, Microsoft has acquired 47 domain names related to Synsup Labs. Here is the list of domain names related to Synsuplabs that Microsoft has quietly acquired today: synsuplabs01.com.

Does Google Deserve More Credit?

Geoff Livingston

This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years. Sometimes I think Google deserves more credit.

Are Chatbots Right for Your Brand?

Ignite Social Media

If your brand is deeply tied to customer care like a service provider or travel company, chatbots could be a great way to quickly provide service to thousands of customers who may not need to speak with a live person.

The Future of The Digital Economy

Twist Image

In 2015, we are beginning to see how technology moves from being a tool that companies use, to being as pervasive as air and an integral component of everything that we do. microsoft. Are you excited or worried about the future of the world?

How the New Twitter Moments Change News Discovery

Convince & Convert

With Dorsey now running Twitter on a permanent basis, there has been some discussion about leaving his other company, payments behemoth Square , behind. Microsoft Event. #SeeTheMomentWhen Twitter Got a New CEO.

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The Road To Being A Billionaire

Twist Image

Prior to that, Hsieh sold his other company, LinkExchange to Microsoft for $265 million dollars in 1999. microsoft. amazon businessbook deliveringhappiness foundationpodcast kevinrose lasvegas linkexchange microsoft tonyhsieh venturecapital zappos

Twitter Managing Director for China Kathy Chen Out After Eight Months

SocialTimes Twitter

Kathy Chen , who joined the social network in April as managing director for China, became the latest exec to shuffle through the company’s revolving door. 6/12 At this time, our HK office will stay open to maintain our Greater China presence & for business opportunities with Chinese companies. 7/12 Now that the Twitter APAC team is working directly with Chinese advertisers, this is the right time for me to leave the company.

This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again

Stay N' Alive

You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. I hate the old Microsoft. For the first time in my life, being the company that got me into programming, I didn’t want to go back. Enter the new Microsoft. Image via CrunchBase.

LinkedIn Announces New Showcase Pages: Great For Law Firms

Myrland Marketing

Yesterday, LinkedIn announced the addition of “ Showcase Pages ,” which are subsets of Company Pages. In the non-legal world, this would be compared to individual brands under the umbrella of a larger company. MICROSOFT EXAMPLE.

Me & Microsoft: Round 2

Jason Yormark

Especially when the reason you moved across the country was to work for the company. That day will be March 15th when I start my new role as a Senior MVP Lead for Microsoft Office. Very much a community management type of role managing the relationships with Microsoft Office MVPs.

Me & Microsoft: Round 2

Jason Yormark

Especially when the reason you moved across the country was to work for the company. That day will be March 15th when I start my new role as a Senior MVP Lead for Microsoft Office. Very much a community management type of role managing the relationships with Microsoft Office MVPs.

5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

Disclosure – I am a co-founder of this company. Microsoft Advertising Intelligence. Dont forget that Microsoft and its Bing search engine are valuable tools as well. With Microsoft Advertising Intelligence you can build and expand your keyword list while working in a familiar program – Microsoft Excel. Everyone knows that building organic traffic to a website starts with having great content.

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Does a Social Score Make a CMO?

Geoff Livingston

For example: How do influencers integrate into a larger marketing effort that delivers an effective profitability plan for a company? Influence CMOs forbes Fortune 100 influence infographic marketing Microsoft social score

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The End Of The Smartphone

Twist Image

When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? microsoft. What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers?

Top B2B Instagram Feeds You Should Follow Today

Visually SM

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. Microsoft.

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Microsoft Sitcom Coming? Microsoft Registers MicroSitcom Domains

Bill Hartzer

As you might know by now, one of the things that I follow on a regular basis is the domain names that companies register. Quite often, when companies register domain names, they’re related to upcoming products, services, or other future plans that the company has.