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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

HootSuite 120
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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. Here are the odds, the scientifically studied odds: nine to one. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Find People. Find Groups.

Company 279
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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137
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What Is the Line App? Everything Brands Need to Know in 2021

Hootsuite

As media studies professor Marc Steinberg put it in a recent article : Line is “a Swiss-army-style app that pretty much does everything.”. OpenChat forums and threads. Each company holds a 50% stake in Line. The consolidation of Line and Z Holdings forges a significant alliance between their parent companies.

Brands 119
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How to Humanize a Sketchy Industry

Convince & Convert

I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof , CMO of ExpertBail , which seeks to become the country’s first branded network of bail bonds companies. Every company is comprised of great people. Using a Social FAQ to Kick Start Content Marketing. So can you.

Industry 151
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Also, Steve is a revenue consultant for early-stage technology companies , and a trustworthy Canadian.

Brands 114
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Grow Your Blog Business: The Earn-Millions-in-Your-Flip-Flops Framework [Case Study]

ProBlogger

What have you studied extensively? Answers for popular FAQs within your subject area. She identified her expertise (in this case, real estate investing) and created a forum where she could post and comment on current events and issues gripping the industry. How can a company not be excited about this? They can’t lose.