4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

FAQ 102

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Convince & Convert

Somebody sending a mean tweet or two about your company doesn’t constitute a crisis. When the volume of public outcry starts gaining speed like a boulder down a mountain before your company has a chance to gather its druthers, then its time to activate crisis mode.

FAQ 152

Why and How You Should Get Proactive About Customer Service

SocialFish

POC helps companies anticipate customer needs and reduces the number of inbound customer service calls, which saves money, says Contact Solutions. This helps ensure that data is available to all company representatives so they can provide a consistent response to customers.

FAQ 251

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Cody Ward

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology.

Mobile 184

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

How to Humanize a Sketchy Industry

Convince & Convert

I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof , CMO of ExpertBail , which seeks to become the country’s first branded network of bail bonds companies. Every company is comprised of great people.

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Somebody sending a mean tweet about your company doesn’t constitute a crisis. When the company does not know any more than the public about what’s going on. A social media crisis has a potentially material impact on the company overall. Create a Crisis FAQ.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

Types 171

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

The brilliant Joe Pulizzi shares his list of 35 “common and some uncommon&# methods for promoting a blog, from putting your blog URL on your business cards and leveraging Twitter hashtags to showcasing employees and using the blog as your customer FAQ.

Tips 190

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Also, Steve is a revenue consultant for early-stage technology companies , and a trustworthy Canadian. Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites?

Brands 107

10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

While the lines between personal and business blogging have become increasingly blurred in recent years as companies leverage independant content creators’ audiences for brand sponsorships, there’s still plenty to learn. Your Competitors’ FAQs. I’ll clue you into a little secret.

Meme 79

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Press FAQ.

Event: Customer Service Call Centres and Social Media

Laurel Papworth

As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues. From ATA website : ATA VIC Forum: Social Media & Your Centre — 15 Apr 2010. Many progressive companies are opening up new communication channels and using tools such as Twitter for engagement with their customer base.

CSR 55

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity SMM

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets. This became a de-facto landing page/microsite for many companies, and made it relatively easy to drive fan behavior – especially when using inexpensive software.

Tools 147

Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

A FAQ to reference. A support forum. Do you know that the company has a good track record for protecting your privacy and the privacy of the information that they store? This is a guest post by Matthew Setter. The Cloud – It’s everywhere!

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings?

CSR 121

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings?

CSR 120

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Scott Gavin Slide 38: Four quick take aways 70% of Folksonomy tag terms not in Taxonomy Jennifer Trant on Steve.museum project Slide 39: Four quick take aways 86% of workers use an unsupported tool at work to boost productivity Zen and the Art of Rogue Employee Management, Yankee Group, July 2007 Slide 40: Four quick take aways 65% of workers in big (>1000 employees) companies rely on each other, not management, to solve problemsâ?¦ Forum. Slideshare.net (beta). My Slidespace.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! Use forums. Hire a company or check out this guide for how to DIY.

4 WordPress Alternatives: the What, Where, and Why

ProBlogger

Habari support is available via: FAQ. package FAQ. However, you do get a company backing the product with 24/7 support, should you have any questions or queries. discussion forums. a thorough FAQ. However it does have a solid project wiki and a thriving forum.

What Is Productivity?

Buzz Marketing for Technology

Forums. Yourself, your boss, your coworkers, your friends, your family, your company, your customers, your team, certain investors, your community, your country, the world, your family, God, all conscious beings, etc? Discuss this post in the Steve Pavlina forum. Steve Pavlina. com Personal Development for Smart People TM. Articles. Audio. Archives. About. Contact. Donate. « Manifesting Intentions. Polyphasic Sleep » What Is Productivity?

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They asked B2B companies, “What was your best social media format?

B2B 103

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Like many companies, my organization provides a community that supports the use of information technology and. A Report of the Aspen Institute Forum on Communications and Society.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page. I HAVE to respond on behalf of the company, even though I’m not at all affiliated with the company anymore.

107+ Blog Post Ideas for a Rocket Start

Writtent Blog

FAQ Post. At the heart of the matter is your request for feedback in a public forum. Share Your Company Story. What are your company’s rituals? What are the great things you do as a company? Share your company know-how. Tell Them About Your Company.

List 56

Productivity 2.0: How the New Rules of Work Are Changing the Game | Zen Habits

Buzz Marketing for Technology

Forum. It might even be the company’s main source of income if it catches on. People more and more are working independently, either within a company or as freelancers and consultants. It might even be the company’s main source of income if it catches on.

Revealed: Behind the Scenes of My Premium Product Launch

Viper Chill

After personally replying to about 20 comments on Pat Flynn’s site, I quickly started working on an FAQ page. I was then able to reply to more of Pat’s comments by linking to the FAQ page (with his permission), so new visitors would constantly see all of the answers in one place.

Is Social Conversation a Myth?

Convince & Convert

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. That’s why “ humanization &# is – at least to me – a better and more accurate description of what companies and individuals can and should aspire to achieve on the social Web. Remember, social media makes big companies seem small again. What about forums?

Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

Tech Forum. Just as the CEO Forum on Education and Technology included a StaR (School Technology and Readiness) Chart in its 2001 report to aid schools in identifying their level of technology readiness and preparation, Learning for the 21st Century features a fold-out MILE (Milestones for Improving Learning and Education) Guide to help measure progress at preparing students to meet the challenges of the new millennium.

Skills 100

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Stemming from the IRC and discussion forums of old, it was routine (accepted and expected even) to have an online pseudonym. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Don’t forget places like YahooGroups, Craigslist, and online forums. Comment by web design company on June 16, 2008 @ 9:49 am. I went there and looked up “claim&# in the FAQ, but couldn’t find an intro how-to — only troubleshooting responses to errors. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. 100 Personal Branding Tactics Using Social Media. June 16, 2008.

Brands 220

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Grow Your Blog Business: The Earn-Millions-in-Your-Flip-Flops Framework [Case Study]

ProBlogger

Answers for popular FAQs within your subject area. She identified her expertise (in this case, real estate investing) and created a forum where she could post and comment on current events and issues gripping the industry. How can a company not be excited about this? This guest post is by Stephan Spencer of The Art of SEO.

Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

link] [link] NeoTour Forum RT @jaybaer: Facebook Success Summit – 22 Sessions on Everything Facebook [link] [link] Becky Pearce @TheMartaReport Runs from Oct 5-26 w/a couple sessions, couple days a week. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

2) There are major time-cost/benefit considerations (especially for companies with limited resources) 3) It is a “must&# for some businesses at this point (like restaurants, hotels,consumer goods), but still questions about larger adoption 4) I think some of the data capture benefits are overblown (for example when people are coming into a restaurant and how many people. Have you visited their “get satisfaction&# forums?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Ultimately, this will make for stronger companies. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Social media just makes it easier for companies to do the listening, learning & recognizing issues that might be out there that never really arose in the office when the product or service was created.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Companies didn’t seem to understand where she was, who she was, or what she wanted. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Company launches a media content destination for women.