Techipedia: Tamar Weinberg

JANUARY 28, 2010

By engaging the wedding party and having them dance down the aisle spontaneously, people watching the resultant video really felt the momentum. Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. Answers Yahoo!

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Answers Yahoo!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Social Media Network Marketing

AUGUST 19, 2010

Collaborative Research sites such as Yahoo Answers, Rediff Q&A. Microblogs e.g. Twitter. When appropriate, we can point readers toward your product, but in such a way that they feel we are providing useful information rather than pitching your company. microblogging-sites August 25, 2010 4:56 PM Pervara Kapadia said.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Therefore, the only combination of the two that would appear to work is to practice sharing on the web and as Tamar suggests – engage.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Unfortunately, there may occasionally be times when one’s significant other has difficulty appreciating his/her partner’s engagement online. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. Answers Yahoo! I’m sure you can relate.

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

But before I engaged in so many social media spheres, I certainly wasn’t as well-rounded as I was prior to my participation. I guess I shouldn’t be surprised though, misery loves company right? Answers Yahoo! I would say that you need to find out what works for you. Seriously though, I’ll participate.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

We have all engaged in debates over the past few years about social media. Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. If so, how? It also becomes direct.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JULY 15, 2010

Keep building more valuable content and engage in marketing this content. As my company builds out our first blog- there are great tips in here, thank you. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here. Answers Yahoo! I just don’t think there’s a lot to do with it.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Engagement. Engagement requires regular interaction between you and others. How many of you have made true friends from merely engaging in this space? “Look at this! .

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. Answers Yahoo! Spam engineer guy Matt Cutts has his own blog where he talks about his personal life and all things Google.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. As a result, engagement goes up as the page appears very active.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. Google Alerts can also help you dig into the wider search space and may help you spot mentions of your company that may not otherwise be caught by other services. Subscribe to service-specific alerts (e.g.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The Online Consumer Engagement Value report idea is a good one. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

Tweet Spinner actually lets you schedule different Twitter backgrounds, bios, and profiles, so that you can see which profile types might get the most engagement. For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). Answers Yahoo!

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. There are a few obstacles you will face if you engage in this tactic, but they’re nothing too difficult to address. Have a broader presence via multiple accounts can help extend your reach. Transparency.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Sometimes, people eventually get sick of constantly engaging and constantly trying their best to put on a happy face. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 8, 2008

In the many paragraphs that follow, learn from many of the experts and hear what they consider success when using social media to engage with consumers about products and services. People do not want to hear from companies as represented by marketers, they want to hear from other people. They love ideas and news.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Personally I am much more likely to further investigate a product/company/service that was brought to my attention indirectly than say, on a billboard or full-page magazine ad. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. See if the individuals behind the account are engaging their followers.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 29, 2008

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Tamar : What does your company do? Tamar : What does your company do? Tamar : What inspired you to do the accent game?

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 10, 2010

Perhaps this is a fact that her agency overlooked, so as a good friend, I told her that it would be in her best interest to learn about approved tactics through the many free blogs , to engage in acceptable and informative (though not free) SEO training , and to read the best SEO book/training program (aff). Word travels.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 29, 2010

You want something from someone, so you need to compel them to engage or they’d have no reason to. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well. It shouldn’t be that way, but that’s the way it is. Which is why we charge as much as we do.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

That’s why you need to engage in other communities, on Twitter, and anywhere else you may find them. have come to you to begin with — is totally not a good way to engage your audience and keep them wanting to come back. I’d much rather pay homage to this promotional products company.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

I have a couple set up for books that I work for the publishing company. I am trying to do this on my company fan page and I dont see the pencil for the boxes tab either. A big company like this you should think that they clould afford to give SUPPORT to there clients. !! Looking forward win! I hate being frustrated.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. Are You a Social Media Idiot?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. As I said earlier, “Remember, engagement is key.&#

Social Media 217

Social Media Foursquare Marketing Flickr 217

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How Does a Company Dip its Toes in the Conversation? : If you’re new to social media, how do you engage as a company? Is your company on the list? Laura Callow tells you why.

SEO 162

SEO Social Media Marketing Reputation 162