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Social CRM: What It Is and Why Your Social Strategy Needs It

Hootsuite

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

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What is Social CRM and How to Make It Work for You

Oktopost

Quality CRM solutions pay for themselves many times over. However, if your CRM only has data gathered through form conversions and other direct interactions, it’s probably not fulfilling its true potential. There’s a wealth of additional information on your customers out there, voluntarily offered up on social media.

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10 Best Social Media Management Tools

agora pulse

If your team needs a full-featured social media scheduling tool, Agorapulse delivers. In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers.

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Nine Must-Have Features for Your Social Media Dashboard

agora pulse

Instead, a social media dashboard is a must for saving time, collaborating with teams, and tracking results. But with so many social media management tools on the market, how do you choose the best app for your company or agency? A Quick Look at Social Media Dashboard Basics. 9 Essential Social Media Dashboard Features.

Features 147
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How (and why) to post to Instagram from PC or Mac

Sprout Social

If you’ve ever attempted to create an Instagram post using an image that’s stored on your company server, you know the process isn’t ideal. Posting to Instagram from your company laptop or desktop prevents this misstep. Social CRM. In-depth reporting. How to post on Instagram from PC.

Instagram 130
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Social media personalization: The opportunity and risks to consider

Sprout Social

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions.

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Top 10 Social Media Management Tools for 2020

agora pulse

If your team needs a full-featured social media management tool, Agorapulse delivers. In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers.